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Assignment

13/10/2020 Client: mmm78901 Deadline: 2 Day


  1. Company Description

    • Select a company to develop a marketing plan for. You could also develop a plan for a company that you want to start.

    • Highlight the company’s recent history (1-5 years), successes and challenges of the organization. For a fictitious company explain what the company hopes to accomplish and what challenges may arise. 



  2. Strategic Focus and Plan

    • This section details the strategic direction for the entire organization which will inform the strategic direction of the company’s marketing program.

    • Include the mission and vision statements

    • Identify a minimum of three corporate (or business unit) strategic goals

    • Identify the company’s core competency and sustainable competitive advantage.



  3. Reflection on the marketing concept. (500 words)

    • At the end of your assignment, reflect on the marketing concept in comparison to more traditional approaches to conducting business.

    • How does a company’s strategic goals impact the marketing function?

    • How does the marketing function create value for customers?



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