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ASSIGNMENT

26/09/2020 Client: jwhite211 Deadline: 2 Day

Individual Internet Assignment


Internet Assignment Description – For this assignment, you will need to select a small or mid-sized company operating in South Florida or internationally (could be the company you currently work for or a company a family or friend works for) and answer the questions below for the selected company.  This assignment needs to be 2 to 4 pages single-spaced and must include related chart and/or graphs.  Report presentation will count toward the assignment grade.



  • What is the name of the company and what are some of the company’s products and services?

  • Why did you choose this company for the assignment?

  • What is the name and position of the manager and/or owner who you interviewed for this assignment?

  • Who are the company executive officers?

    • Include an organizational chart.



  • Who is the company’s target market?

    • Discuss demographics, psychographic, geographic and behavioral variables.



  • Apply the Porters 5 Forces model to the company’s industry and indicate which factors are high and/or low and the interpretation of the factors. 

    • (i.e. If you feel barriers to entry is high, explain your reasoning).



  • Develop a SWOT Analysis model for the company.

  • Apply the Product Life Cycle model to the company overall.

  • What is the company’s unique selling proposition?  Discuss in detail.

  • What is the company’s sustainable competitive advantage?  Discuss in detail.

  • You may include other information you feel is important for this assignment


Be sure to list all of your references used to complete this assignment.

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