Create a product launch plan of no more than 1,050 words for 2 markets (domestic and international).
Include the following components for both markets:
Market needs
Market growth
A brief SWOT Analysis
Potential competition
Product offering and product definition
Product identification
Justification for your choice of product
A 10-question survey that you will use for your final marketing plan, that collects additional primary data about the buyers
Use the Sample Marketing Plan in Ch. 2 of Marketing Management as a guide in developing the components of your plan.
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· MKT 571 All Assignments, Quizzes & Final Exam ( Combo Pack - Discounted Price )
· MKT 571 Week 1 Assignment ( Marketing Environment Simulation and Summary )
· MKT 571 Week 1 Quiz
· MKT 571 Week 2 Assignment ( New Product Launch Marketing Plan, Part I )
· MKT 571 Week 2 Quiz
· MKT 571 Week 3 Assignment ( Learning Team Week 4 Outline )
· MKT 571 Week 3 Assignment ( Segmentation and Target Market Paper )
· MKT 571 Week 3 Quiz
· MKT 571 Week 4 Assignment ( New Product Launch Marketing Plan, Part II )
· MKT 571 Week 4 Quiz
· MKT 571 Week 5 Assignment ( Client Pitch Presentation )
· MKT 571 Week 5 Assignment ( Learning Team Week 6 Outline )
· MKT 571 Week 5 Quiz
· MKT 571 Week 6 Assignment ( Final Exam )
· MKT 571 Week 6 Assignment ( Investor Pitch )
· MKT 571 Week 6 Assignment ( New Product Launch Marketing Plan, Part III )
· MKT 571 Week 6 Quiz