Assignment on e commerce pdf

Introduction To E-Commerce Unit 2 Assignment (Questions)

Unit II Assignment

Instructions: This assignment provides you with an opportunity to discuss components of the online business model by relating the eight components to an existing type of e-commerce. Complete this assignment by answering each of the questions within this document. Then, save all of your work before submitting the document in Blackboard for grading. This assignment allows you to demonstrate competency toward the following course learning outcomes:

2. Discuss components of the online business model.

4. Develop strategies for running an e-commerce company.

The first step is to select an existing e-commerce out there on the Internet. Then, answer the following questions based on what you can research about the e-commerce.

1. What is the name of the e-commerce, and what type of service or product does the company offer? (Answer with approximately one to two sentences)

2. Has the e-commerce been designed as a business-to-consumer (B2C) business, a business-to-business (B2B) business, or both? (Answer with approximately one sentence)

3. Which specific business model best suits the e-commerce (see pages 75 and 83 in the textbook)? (Answer with approximately one to three sentences)

4. What is the value proposition for the e-commerce? (Answer with approximately three to four sentences)

5. How would you describe the revenue model for the e-commerce? (Answer with approximately three to four sentences)

6. What is the market opportunity for the e-commerce? (Answer with approximately three to four sentences)

7. How would you describe the competitive environment for the e-commerce? (Answer with approximately three to four sentences)

8. What is the competitive advantage for the e-commerce? (Answer with approximately three to four sentences)

9. How would you describe the market strategy for the e-commerce? If you have a difficult time determining the market strategy, briefly describe how you would approach the market strategy for such an e-commerce. (Answer with approximately three to four sentences)

10. How would you describe the organization development for the e-commerce? (Answer with approximately three to four sentences)

11. How would you describe the management team for the e-commerce? (Answer with approximately three to four sentences)

Laudon, K. C., & Traver, C. G. (2015). E-commerce: Business. technology. society. (11th ed.). Boston, MA: Pearson Education.