Assignment on marketing plan for a new product ppt

Assignment 4: Part D: Your Marketing Plan – Presentation

Due Week 10 (Mar10, 2019) and worth 200 points

Imagine that you are pitching your hypothetical product- or service-based company’s marketing plan to the Shark Tank Team for possible investment. Create a PowerPoint presentation in which you present your full marketing plan from Assignments 1, 2, and 3.

Instructions

Create a PowerPoint presentation in which you:

1. Present the major points of your marketing plan.

2. Clearly convey your ideas.

3. Present in a professional manner.

4. Use technology (e.g., audio quality, video quality, naming conventions) to convey ideas.

5. Use proper grammar.

The specific course learning outcomes associated with this assignment are:

3. Create an effective marketing plan.

a. Develop recommendations based on market analysis and strategy.

b. Develop strategies to assess performance and achieve marketing goals.

c. Develop dynamic strategies for competing.

d. Develop branding strategies for new products or services.

e. Develop pricing strategies and distribution channels for products or services.

f. Develop a fully integrated marketing communications plan for products or services.

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.

Please use the following naming convention for your PowerPoint

Title: Your First Name, Your Last Name - Shark Tank Investment Pitch

Tags: MKT500, Shark Tank

Description: First Name, Last Name - MKT500 Assignment 4 (Date Uploaded, e.g. 05-23-2018)

Points: 200

Assignment 4: Part D Your Marketing Plan – Presentation

Criteria

Unacceptable

Below 70% F

Fair

70-79% C

Proficient

80-89% B

Exemplary

90-100% A

1. Present the major points of your marketing plan.

Weight: 20%

Did not submit or incompletely presented major points of your marketing plan.

Partially presented the major points of your marketing plan.

Satisfactorily presented the major points of your marketing plan.

Thoroughly presented the major points of your marketing plan.

2. Clearly convey your ideas.

Weight: 20%

Great difficulty communicating ideas. Little preparation or incomplete work.

Some difficulty communicating ideas due to lack of preparation, or incomplete work.

Communicates ideas with proper clarity. Adequate preparation and delivery.

Communicates ideas with appropriate language and clear delivery.

3. Present in a professional manner.

Weight: 30%

The presentation was not delivered in a professional manner. Numerous gaps were found in the presentation.

The presentation was delivered but not professional. Many gaps in the flow of the presentation.

The presentation was delivered in a professional manner. Very few gaps in the flow of the presentation.

The presentation was delivered and was very professional. No gaps in the flow of the presentation.

4. Use technology (e.g., audio quality, video quality, naming conventions) to convey ideas.

Weight: 15%

Did not submit or incompletely used technology effectively. Naming conventions were missing.

Partially used technology somewhat effectively. Naming conventions were partially covered.

Satisfactorily used technology effectively. Naming conventions were acceptably covered.

Thoroughly used technology very effectively. Naming conventions were perfect.