Atavist business model

This is a case study assignment for Atavist, please read the case carefully and answer the questions in 4 pages (below 1430 words). The requirement of other references is more than 5 academic references. More detailed requirements are in the enclosure.

Following are the requirements for the Individual Assignment. Please read these requirements carefully before you commence your assignment and then again when you have completed your assignment so to ensure that it meets the requirements. 1 Value 20% of your overall course mark. 2 Due Date & Lodgement This assignment requires online submissions via Turnitin only. The due date and time for this individual assignment is on the 22ed of March 2019 by 5pm. 3 Mode To be undertaken individually 4 Requirements In this assignment, you are required to answer a set of questions based on the case published at Harvard Business School Publishing website. Briefly, The digital publishing firm, Atavist, was started by Evan Ratliff, Jefferson Rabb, and Nick Thompson in 2010. Their goal was to create a new product category: digitallyenhanced, narrative long-form non-fiction - enhanced “singles” - that could be read on mobile devices such as the iPad, and in unenhanced form on dedicated ereaders such as Amazon's Kindle and Barnes and Noble's Nook. While the firm has achieved recognition for the quality of some of its publications, Atavist has received as much attention, if not more, for its publishing software, also developed by Rabb. Consequently, the founders found themselves in the enviable position of being offered a new and unanticipated revenue stream - licensing fees from the software - which ironically, had the potential to be larger than publishing revenues. With the heightened interest in the software, and the strong financial incentives to pursue its licensing, the firm needed to review their business model and find the best way to ensure high and steady revenues without compromising their publishing vision. Before you can read the case at Harvard Business School Publishing website, you are required to create your own account using your UNSW email address and password.