At&t swot analysis 2015

Table of Contents

Introduction 1 Overview of AT&T 1 Vision, Mission and objective 2 Vision 2 Mission 2 Objectives/Goals 2 Analysis of mission, vision and objective 2 External/Industry Analysis Macro Environment General Economic Conditions Global Forces Technology Societal values and lifestyles Legislation and Regulation Analysis of Macro Environment (Original) Immediate Industry and Competitive Environment Suppliers Substitute Products and Rival Firms Buyers New Entrants Analysis of company’s Industry and Competitive Environment (Original) Internal Analysis Resources Innovation Company Culture Corporate Governance/Organizational Structure Social Responsibility Analysis of company’s Internal Standing (Original) Company Strategy Corporate Strategy Business Strategy Functional Strategy Analysis of Company’s Strategies (Original) Evaluation and Control Tools/Techniques/Procedures Successes/Failures Analysis of Evaluation and Control (Original) Recommendations for the Future Reference

Introduction
In this report, we analyze about AT&T company. We point out our analysis of Vision, Mission, and Objective in the first section of this report. In the second part, we discuss all external and industry factors which have direct effects on AT&T. In this part, we divide into Macro Environment and AT&T’s Immediate Industry and Competitive Environment. We analyze general economic conditions, Globe Forces, Technology, Social Value & Styles, Legislation & Regulation in the part of Macro environment. We go over Suppliers, Substitute Products, Rival Firms, Buyers, and New Entrants in the Immediate Industry and Competitive Environment section. In the next part, we analyze all internal factors including resources, innovation, company culture, corporate governance/organizational structure, and Social Responsibility. Then, we will go deeper into detail with the next sections are company strategy and evaluation and control. In the last part we will give our recommendations for the future of AT&T.

Overview of AT&T
AT&T Corp was established by SBC Communications Inc., which is also known as Southwestern Bell Corp. AT&T Corp is a global leader in providing telecommunications, media & entertainment, and technology. It is headquartered in Texas and operates in the market under four segments: Communication, WarnerMedia, Latin America, and Xandr. With the Communications segment, AT&T provides entertainment and communications experiences to its customers across TV, mobile, and broadband services. Mobility, Entertainment Group, and Business Wireline are the main business components. In the WarnerMedia segment, AT&T focuses on providing entertainment content such as films, television, gaming under digital or physical formats. Turner, Home Box Office, and Warner Bros are the three primary business units of the WarnerMedia segment. Latin America segment is a segment that AT&T divides into the two main components. The first one is to provide entertainment services in Latin America. And the second part is focused on providing wireless services in Mexico. The two business units under the Latin America segment are Viro and Mexico. The Xandr segment mainly focuses on all advertising services (Reuters.com, 2020).

Vision, Mission and objective
Vision
“We aspire to be the most admired and valuable company in the world. Our goal is to enrich our customers' personal lives and to make their businesses more successful by bringing to market exciting and useful communications services, building shareowner value in the process” (Comparably.com, 2020).

Mission
"Our mission is to exploit technical innovations for the benefit of AT&T and its customers by implementing next-generation technologies and network advancements in AT&T's services and operations” (Farfan, 2019).

Objectives/Goals
“We’re continuously building our wireless and wired networks to enhance reliability, coverage, speed and overall performance to help address global business challenges and engage citizens for the greater good” (about.att.com, 2020).

Analysis of mission, vision and objective
In the vision statement, AT&T emphasizes that it plays a significant role in improving both lives and business performances of its customers. It also wants to add more value to the lives of its customers. With this statement, AT&T expresses its ambition to be “the most admired and valued company in the world." AT&T successfully achieves its vision and continually maintains all accomplishments. For instance, AT&T's communications provide the service for more than 100 million U.S. consumers. It also recognized the best Nation’s network and, for the 6th quarter in a row, the fastest wireless network. It also serves high-speed, highly secure connectivity and smart solutions for about 3 million businesses including nearly all the Fortune 1000 (investors.att.com, 2020). In the mission statement, AT&T points out all strategies, which help the company to achieve its vision for the future. In the mission statement, AT&T admits that all customers can benefit from its technological activities and while emphasizing how much the company values its clients. From knowing what it must do, AT&T can improve its progressiveness and achieve its vision. Beyond that, in the goal statement, AT&T restates its mission statement in another way but with a clear objective. To enhance the experience of customers with its services, AT&T will invest its money to develop and apply all new technological innovations. Customers will perceive all changes and improvements in all AT&T services.

External/Industry Analysis
Macro Environment
General Economic Conditions

U.S economic struggles a lot due to the impact of Coronavirus. The “stay-at-home” orders issued in March and April and social distance practice directly affect how and when consumers spend their money. Also, the increase in the unemployment rate is another thing impacting the U.S Economic. The gross domestic product (GDP) of the United States in 2020 decreased by 5% in the first quarter and 31.7% in the second quarter (Bureau of Economic Analysis, 2020). The drop in GDP in 2020 is worse than the 26% drop during the Great Depression because the current decline rate quickly happened in 3 months instead of the four years it took during the Great Depression. (Amadeo, 2020). Like other businesses in the United States, AT&T's revenue declined after the virus broke out in march of this year. In the first quarter of 2020, AT&T earned $4.61 billion while it earned $4.86 billion in the same quarter in 2019. AT&T's revenue in 2020 dropped 4.8% to $42.78 billion (Reardon, 2020).