Internal Analysis
Resources
The great resources of AT&T are its SWOT analysis, which is a framework for evaluating internal and external factors that have an impact on the telecommunications industry (swotandpestle.com, 2020). AT&T’s internal analysis helps to understand and enhance the company’s strengths and weaknesses; on the other hand, the external analysis gives insights into the opportunities that can act as major growth drivers for AT&T and help build revenue opportunities in this digital era (swotandpestle.com, 2020). The following table shows the SWOT analysis for AT&T:
Table Description automatically generatedSWOT & PESTLE.com
Innovation
Innovation has allowed AT&T to maintain its leading position. AT&T’s technological reforms are its characteristics, especially the reform and innovation of 5G networks in today’s society. New technologies such as artificial intelligence (AI), virtual reality (VR), and the Internet of Things (IoT) are changing the way we live, work, and interact with the world. The widespread deployment of 5G wireless technology will increase the adoption rate of these solutions, as operators are striving to provide a faster and more responsive network experiencedirect quote for many users and connected devices (about att.com, 2020). Hence, the same as its statement says, “Technological innovation can help AT&T deliver next-generation products to improve customers’ lives and solve some of the greatest societal issues” (about.att.com, 2020). The ability and influence of technology to solve global challenges can help AT&T succeed in a highly competitive market and improve its brand reputation.
According to AT&T’s position of innovation, we can see through its renovation that it is continually building wireless and wired networks to improve reliability, coverage, speed, and overall performance to help meet global business challenges and engage citizens for the greater gooddirect quote (about.att.com, 2020). In addition to technological innovations, we can also see that AT&T has a positive impact on health, accessibility, employee safety, and education. Palmer says AT&T is proud to be at the forefront of education innovation in the telecommunication industry. “We are always constantly open to sharing with others our best practices. We’re still learning every single day. We use it at all levels. It’s a culture of continuous learning” (Schindelheim, 2018).
Company Culture
AT&T’s company culture is its values on its website, “Working here is more than just a job title. It’s about sharing something greater, doing incredible things, and living out our values. No matter who you are, you’ll find endless ways to be a part of it.” (att.jobs/culture) Here are eight values what I like from AT&T:
1. Live true - do the right thing, no compromise.
2. Think big - innovate and get there first.
3. Pursue excellence - in everything, every time.
4. Inspire imagination - give people what they don’t expect.
5. Stand for equality - speak with your actions.
6. Embrace freedom - press, speech, beliefs.
7. Make a difference - impact your world.
8. Be there - when customers & colleagues need you most. Direct quote
Corporate Governance/Organizational Structure
AT&T’s governance is a big commitment they can make to customers and shareholders. It is also their highest standards of honesty, integrity, and respect (about.att.com, 2020). The following is the organizational structure of AT&T: I don’t care about the names. I want to know how the company is run, how decisions are made, etc
A person wearing a suit and tie Description automatically generatedJohn Stankey - Chief Executive Officer, AT&T Inc.
A person wearing a suit and tie smiling at the camera Description automatically generatedEd Gillespie - Senior Executive Vice President - External and Legislative Affairs
A person wearing glasses and smiling at the camera Description automatically generatedDavid S. Huntley - Senior Executive Vice President & Chief Compliance Officer
A person looking at the camera Description automatically generatedJason Kilar - CEO, WarnerMedia
A person sitting on a leather surface Description automatically generatedLori Lee - CEO - AT&T Latin America & Global Marketing Officer, AT&T Inc.
A person wearing a suit and tie Description automatically generatedDavid R. McAtee II - Senior Executive Vice President and General Counsel
A person wearing a suit and tie smiling at the camera Description automatically generatedJeff McElfresh - CEO, AT&T Communications
A person in a blue shirt Description automatically generatedAngela Santone - Senior Executive Vice President - Human Resources, AT&T Inc.
A person wearing a suit and tie Description automatically generatedJohn J. Stephens - Senior Executive Vice President & Chief Financial Officer
Social Responsibility
AT&T’s social responsibility focuses on the connection between human beings and life. We can see some important stories and experiences of people in their daily lives on the Internet. On the AT&T website, we can view and find the latest social responsibility news. For example, the news “FirstNet Gives First Responders Tools for Health and Wellness” is information about FirstNet, which helps first responders who are responding to health and wellness challenges increase education, resources, and support opportunities (about.att.com, 2020).
Analysis of company’s Internal Standing (Original)
Overall, AT&T's success mainly depends on the innovation and social responsibility behavior of these leaders. According to SWOT analysis, we can see the advantages and disadvantages of AT&T. It has become a large telephone network company in the United States, but its disadvantage is that the signal coverage is very poor, especially in remote areas. In today's society, network communication is indeed very convenient. It allows people from different places to communicate, breaking the way of communicating through communication in the past. Network communication enables us to learn the latest information faster and life becomes better, which is also one of AT&T's main goals.