Baby kingdom penrith

Results Presentation 17 February 2017

Matt Spencer Chief Executive Officer & Managing Director

Darin Hoekman Chief Financial Officer

Baby Bunting

• Founded in 1979, Baby Bunting is Australia’s largest specialty baby goods retailer

• Successful multi-channel retailer operating 40 stores across Australia, with the leading specialty baby goods website by number of visits

• Target market is parents-to-be, parents, friends and family purchasing products for the 0 to 3 year age group across all demographics

• Principal product categories include prams, cots and nursery furniture, car safety, toys, babywear, feeding, nappies, manchester, associated accessories and consumables

Baby Bunting is Australia’s largest specialty retailer of baby goods, aiming to provide customers with the widest range of products, high levels of service and low prices every day

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ALL THE BEST BRANDS AT LOW PRICES

CAR SEAT

FITTINGLAY BY

PERSONALISED SERVICE

GIFT REGISTRY

EXCLUSIVE PRODUCTS &

BRANDS

IN STOCK AND AVAILABLE

Store Experience Stores are consistent in branding, range, operations and customer service

• The widest range of products with over 6,000 products in store

• Price match guarantee and continued investment in value for the customer

• Increasing range of Private Label and Exclusive Products

• Services include lay-by, car seat fitting, parenting room, in-store / online gift registry

• Click and collect in-store fulfilment from January 2017

• Dedicated team of knowledgeable staff to service customers individual needs

• Comprehensive range of Best Buy products to meet everyday parenting needs

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Strong customer loyalty in-store & online with a Net Promoter Score of ~58 (1)

Note: 1. Source: Baby Bunting. As at 1 January 2017. Net Promotor Score commonly referred to as NPS is a customer loyalty & satisfaction metric. Net Promoter®

and NPS® are registered trademarks and Net Promoter Score and Net Promoter System are trademarks of Bain & Company, Satmetrix Systems and Fred Reichheld

Drivers of Competitive Advantage

Consistent Retail Format

Convenient Network of Stores and Online

Cost Effective Marketing

Customer Centric Team Culture

Comprehensive Range of Ancillary

Services

Competitively Priced

Widest Product Offering, In Stock

and Available

Scale Platform

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