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Design a balanced scorecard using the four perspectives of financial, customer, internal business processes, and learning and growth for one of the selected companies from the written assignment in week 3. Research and define the four perspectives of the balanced scorecard and locate a template from your research to use for this assignment. Prepare a 3-4 page paper in APA format.
Abstract
Introduction
The financial perspective
Focuses on financial performance of an organisation. It normally covers the revenue and profit targets of commercial companies as well as the budget and cost-saving targets of not-for-profit organisations. The financial health of an organisation is a critical perspective for managers to track. It is important to note that financial performance is usually the result of good performance in the other three scorecard perspectives.
The customer perspective
Focuses on performance targets as they relate to customers and the market. It usually covers customer growth and service targets as well as market share and branding objectives. Typical measures and KPIs in this perspective include customer satisfaction, service levels, net promoter scores, market share and brand awareness.
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