Strategic Management Model
Gathering Information
Societal Environment: General forces
Natural Environment: Resources and
climate
Task Environment:
Industry analysis
Internal: Strengths and Weaknesses
Structure: Chain of command
Culture: Beliefs, expectations,
values
Resources: Assets, skills, competencies,
knowledge
External: Opportunities
and Threats
Developing Long-range Plans
Mission
Reason for existence Objectives
What results to accomplish by when
Strategies
Plan to achieve the mission & objectives
Policies
Broad guidelines for decision making
Environmental Scanning:
Strategy Formulation:
Feedback/Learning: Make corrections as needed
Putting Strategy into Action
Monitoring Performance
Programs
Activities needed to accomplish a plan
Budgets
Cost of the programs Procedures
Sequence of steps needed to do the job
Performance
Actual results
Strategy Implementation:
Evaluation and Control:
THIRTEENTH EDITION
Strategic Management
and Business Policy
TOWARD GLOBAL SUSTAINABILITY
This page intentionally left blank
THIRTEENTH EDITION
Thomas L. Wheelen Formerly with University of Virginia Trinity College, Dublin, Ireland
J. David Hunger Iowa State University St. John’s University
Strategic Management
and Business Policy
TOWARD GLOBAL SUSTAINABILITY
with major contributions by
Kathryn E. Wheelen
Alan N. Hoffman Bentley University
Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal
Toronto Delhi Mexico City Sa~o Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo
Editorial Director: Sally Yagan Editor in Chief: Eric Svendsen Senior Acquisitions Editor: Kim Norbuta Editorial Project Manager: Claudia Fernandes Editorial Assistant: Carter Anderson Director of Marketing: Patrice Lumumba Jones Senior Marketing Manager: Nikki Ayana Jones Marketing Assistant: Ian Gold Senior Managing Editor: Judy Leale Production Project Manager: Becca Groves Senior Operations Supervisor: Arnold Vila Operations Specialist: Cathleen Petersen Creative Director: Blair Brown
Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on the appropriate page within text.
Copyright © 2012, 2010, 2008, 2006, 2004 by Pearson Education, Inc., publishing as Prentice Hall. All rights reserved. Manufactured in the United States of America. This publication is protected by Copyright, and permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. To obtain permission(s) to use material from this work, please submit a written request to Pearson Education, Inc., Permissions Department, One Lake Street, Upper Saddle River, New Jersey 07458, or you may fax your request to 201-236-3290.
Many of the designations by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and the publisher was aware of a trademark claim, the designations have been printed in initial caps or all caps.
Library of Congress Cataloging-in-Publication Data Wheelen, Thomas L.
Strategic management and business policy : toward global sustainability / Thomas L. Wheelen, J. David Hunger. — 13th ed.
p. cm. Includes bibliographical references and index. ISBN-13: 978-0-13-215322-5 ISBN-10: 0-13-215322-X
1. Strategic planning. 2. Strategic planning—Case studies. 3. Sustainability. I. Hunger, J. David, II. Title.
HD30.28.W43 2012 658.4'012—dc22
2011013549
Senior Art Director/Supervisor: Janet Slowik Cover Designer: Liz Harasymcuk Cover Photo: Courtesy of NASA/Shutterstock Interior Designer: Maureen Eide Media Project Manager, Editorial: Denise Vaughn Media Project Manager, Production: Lisa Rinaldi Full-Service Project Management: Emily Bush, S4Carlisle Publishing Services Composition: S4Carlisle Publishing Services Printer/Binder: Courier/Kendalville Cover Printer: Lehigh-Phoenix Color/Hagerstown Text Font: 10/12 Times Roman
10 9 8 7 6 5 4 3 2 1 ISBN 10: 0-13-215322-X ISBN 13: 978-0-13-215322-5
Dedicated to
KATHY, RICHARD, AND TOM BETTY, KARI AND JEFF, MADDIE AND MEGAN, SUZI AND NICK, SUMMER AND KACEY, LORI, MERRY AND DYLAN, AND WOOFIE (ARF!).
SPECIAL DEDICATION TO KATHRYN WHEELEN:
Kathryn has worked on every phase of the case section of this book. Until this edition, she also managed the construction of the Case Instructor’s Manual. She has done every job with a high level of dedication
and concern for both the case authors and the readers of this book.
NOLA AKALA
DAVID ALEVY
TARA ALGEO
DAVID ARMSTRONG
MIKE ASKEW
LAURA BAILEY
NICK BAKER
ALICIA BARNES
ASHLEY BARNES
ALICE BARR
SHERRY BARTEL
KENDRA BASSI
JAY BECKENSTEIN
JOSH BECKENSTEIN
NICOLE BELL
CATHY BENNETT
KATIE BOLLIN
SCOTT BORDEN
JENNIFER BOYLE
AUNDREA BRIDGES
SUZANNE BROWN
ALEXANDRA BUEHLER
KYLE BURDETTE
WHITNEY CAMERON
RUTH CARDIFF
AMY CAREY
MEGAN CARRICO
MARTI CARTER
ANDREA CATULLO-LINN
MEREDITH CHANDLER
LUKE CLAEYS
KAYLEE CLAYMORE
BRIAN COBB
JENNIFER COLE
TARYLL CONNOLLY
THAYNE CONRAD
DONNA CONROY
CAITLIN COUTHEN
MEGAN JOY COWART
CYNDI CRIMMINS
KASEY CROCKETT
DAN CURRIER
KELLY DAN
MICHLENE DAOUD HEALY
STACY DAVIS
FRANK DEL CASTILLO
MEREDITH DELA ROSA
CHRIS DELANEY
GEORGE DEVENNEY
DANA DODGE (Frick)
KATE DOLDER
BARBARA DONLON
HEIDI DRESSLER
TRACY DYBALSKI
BRIAN DYK
KIM ECK
TRISH EICHHOLD
KRISTIN ELBER
KELSEY ELLIOTT
KATIE EYNON
GENEVA FARROW
MARIA FELIBERTY
MIKE FINER
MICHELLE FINNERTY
CANDAS FLETCHER
ROBERT FLORY
MARCIA FLYNN
BRAD FORRESTER
MARGARET FRENCH
STEPHANIE FRITSON
MARK GAFFNEY
MICHELLE GARCIA-JUCHTER
SYBIL GERAUD
AMBER GOECKE
CAROLYN GOGOLIN
ADAM GOLDSTEIN
BETH GRUNFELD
MICAELA HAIDLE
GREG HAITH
DEMETRIUS HALL
BRIDGET HANNENBERG
BRYAN HARRELL
TARA HARTLEY
KENNY HARVEY
ALISON HASKINS
CAROL HAWKS
JENNIFER HEILBRUNN
CHRISTINE HENRY
LYNN HICKS
JULIE HILDEBRAND
DAUNNE HINGLE
WENDI HOLLAND
CHRISTY HUMENIUK
GENE HUMENIUK
ANDREA IORIO
SUSAN JACKSON
PAM JEFFRIES
BRITTANY JUCHNOWSKI
ANJALI JUSTUS
CHERYL KABB
LAURA KAPPES
GIA KAUL
JULIE KESTENBAUM
KARTAPURKH KHALSA
KIM KIEHLER
AMANDA KILLEEN
WALT KIRBY
MARY-JO KOVACH
ROBYN KOVAR
GREG KRAMP
DANIEL KRAUSS
MICHAEL KRISANDA
GINA LaMANTIA
CHAFIKA LANDERS
DOROTHY LANDRY
DUSTIN LANGE
ALIX LaSCOLA
JOE LEE
APRIL LEMONS
KIMBERLY LENAGHAN
This book is also dedicated to the following Prentice Hall/Pearson sales representatives who work so hard to promote this book:
vi
TRICIA LISCIO
BETH LUDWIG
CARY LUNA
JEMINA MACHARRY
KATIE MAHAN
LAURA MANN
PATRICIA MARTINEZ
CHRISTINA MASTROGIOVANNI
SONNY MATHARU
TONY MATHIAS
BROOK MATTHEWS
GEORGIA MAY
ALICIA MCAULIFFE
MASON McCARTNEY
KAREN McFADYEN
BRIAN McGARRY
MICHELLE McGOVERN
IRENE McGUINNESS
RYAN McHENRY
CRISTIN McMICHAEL
KEVIN MEASELLE
RAY MEDINA
KELLY MEIERHOFER
MOLLY MEINERS
MATT MESAROS
SHALON MILLER
JAMI MINARD
WILLIAM MINERICH
EMILY MITCHELL
JILINE MIX
JULIE MOREL
RAFAEL MORENO
TRACY MORSE
OLIVIA MOUG
DOLLY MUNIZ
TRICIA MURPHY
LAUREN MURROW
AMBER MYLLION (Parks)
LINDA NELSON
LYNNE NICLAIR
BOB NISBET
BETSY NIXON
TOM NIXON
LAURA NOAH
COLLEEN O’DELL
DEBBIE OGILIVE
SARI ORLANSKY
DAVE OSTROW
DARCEY PALMER
KRISTINA PARKER
TONI PAYNE
JULIANNE PETERSON
MELISSA PFISTNER
CANDACE PINATARO
BELEN POLTORAK
ELIZABETH POPIELARZ
MEGAN PRENDERGAST
NICOLE PRICE
JILL PROMESSO
LENNY ANN RAPER
JOSH RASMUSSEN
AMANDA RAY
SONYA REED
RICHARD RESCH
MARY RHODES
BRAD RITTER
DAN ROBERTSON
MATT ROBINSON
JENNIFER ROSEN
DOROTHY ROSENE
KELLEEN ROWE
RICH ROWE
PEYTON ROYTEK
SENG SAECHAO
STEVE SARTORI
LYNDA SAX
BOB SCANLON
MARCUS SCHERER
KIMBERLY SCHEYVING
HEIDI SCHICK (Miller)
BRAD SCHICK
CHRIS SCHMIDT
DEBORAH SCHMIDT
MOLLY SCHMIDT
CORRINA SCHULTZ
WHITNEY SEAGO
CHRISTIANA SERLE
MARTHA SERNAS
MARY SHAPIRO
BARBARA SHERRY
KEN SHIPBAUGH
DAVE SHULER
JESSICA SIEMINSKI
LEA SILVERMAN
AUTUMN SLAUGHTER
KRISTA SLAVICEK
SCOTT SMITH
ADRIENNE SNOW
LEE SOLOMONIDES
BEN STEPHEN
DAN SULLIVAN
JOHN SULLIVAN
LORI SULLIVAN
STEPHANIE SURFUS
AMANDA SVEC
CHRISTINA TATE
SARAH THOMAS
ABBY THORNBLADH
KATY TOWNLEY
ELIZABETH TREPKOWSKI
TARA TRIPP
CAROLYN TWIST
JOE VIRZI
AMANDA VOLZ
BRITNEY WALKER
MADELEINE WATSON
BEN WEBER
DANIEL WELLS
MARK WHEELER
LIZ WILDES
MICHELLE WILES
BRIAN WILLIAMS
ERIN WILLIAMS
CINDY WILLIAMSON
RACHEL WILLIS
SIMON WONG
KIMBERLY WOODS
JACKIE WRIGHT
HEATHER WRUBLESKY
GEORGE YOUNG
MARY ZIMMERMANN
KACIE ZIN
DEDICATION vii
This page intentionally left blank
Brief Contents
PART ONE Introduction to Strategic Management and Business Policy 1
C H A P T E R 1 Basic Concepts of Strategic Management 2 C H A P T E R 2 Corporate Governance 42 C H A P T E R 3 Social Responsibility and Ethics in Strategic Management 70
PART TWO Scanning the Environment 93
C H A P T E R 4 Environmental Scanning and Industry Analysis 94 C H A P T E R 5 Internal Scanning: Organizational Analysis 136
PART THREE Strategy Formulation 173
C H A P T E R 6 Strategy Formulation: Situation Analysis and Business Strategy 174 C H A P T E R 7 Strategy Formulation: Corporate Strategy 204 C H A P T E R 8 Strategy Formulation: Functional Strategy and Strategic Choice 236
PART FOUR Strategy Implementation and Control 269
C H A P T E R 9 Strategy Implementation: Organizing for Action 270 C H A P T E R 1 0 Strategy Implementation: Staffing and Directing 300 C H A P T E R 1 1 Evaluation and Control 328
PART FIVE Introduction to Case Analysis 363
C H A P T E R 1 2 Suggestions for Case Analysis 364
PART SIX WEB CHAPTERS Other Strategic Issues
W E B C H A P T E R A Strategic Issues in Managing Technology & Innovation W E B C H A P T E R B Strategic Issues in Entrepreneurial Ventures & Small Businesses W E B C H A P T E R C Strategic Issues in Not-For-Profit Organizations
PART SEVEN Cases in Strategic Management 1-1
GLOSSARY G-1
NAME INDEX I-1
SUBJECT INDEX I-7
ix
This page intentionally left blank
Contents
Preface xxix
PART ONE Introduction to Strategic Management and Business Policy 1
C H A P T E R 1 Basic Concepts of Strategic Management 2 1.1 The Study of Strategic Management 5
Phases of Strategic Management 5
Benefits of Strategic Management 6
1.2 Globalization and Environmental Sustainability: Challenges to Strategic Management 7
Impact of Globalization 8
Impact of Environmental Sustainability 8
Global Issue: REGIONAL TRADE ASSOCIATIONS REPLACE NATIONAL TRADE BARRIERS 9
Environmental Sustainability Issue: PROJECTED EFFECTS OF CLIMATE CHANGE 12
1.3 Theories of Organizational Adaptation 12
1.4 Creating a Learning Organization 13
1.5 Basic Model of Strategic Management 14
Environmental Scanning 16
Strategy Formulation 17
Strategy Highlight 1.1: DO YOU HAVE A GOOD MISSION STATEMENT? 18
Strategy Implementation 21
Evaluation and Control 22
Feedback/Learning Process 23
1.6 Initiation of Strategy: Triggering Events 23
Strategy Highlight 1.2: TRIGGERING EVENT AT UNILEVER 24
1.7 Strategic Decision Making 25
What Makes a Decision Strategic 25
Mintzberg’s Modes of Strategic Decision Making 25
Strategic Decision-Making Process: Aid to Better Decisions 27
1.8 The Strategic Audit: Aid to Strategic Decision-Making 28
1.9 End of Chapter Summary 29
APPENDIX 1.A Strategic Audit of a Corporation 34
xi
C H A P T E R 2 Corporate Governance 42 2.1 Role of the Board of Directors 45
Responsibilities of the Board 45
Members of a Board of Directors 48
Strategy Highlight 2.1: AGENCY THEORY VERSUS STEWARDSHIP THEORY IN CORPORATE GOVERNANCE 50
Nomination and Election of Board Members 53
Organization of the Board 54
Impact of the Sarbanes-Oxley Act on U.S. Corporate Governance 55
Global Issue: CORPORATE GOVERNANCE IMPROVEMENTS THROUGHOUT THE WORLD 56
Trends in Corporate Governance 57
2.2 The Role of Top Management 58
Responsibilities of Top Management 58
Environmental Sustainability Issue: CONFLICT AT THE BODY SHOP 59
2.3 End of Chapter Summary 62
C H A P T E R 3 Social Responsibility and Ethics in Strategic Management 70 3.1 Social Responsibilities of Strategic Decision Makers 72
Responsibilities of a Business Firm 72
Sustainability: More than Environmental? 75
Corporate Stakeholders 75
Environmental Sustainability Issue: THE DOW JONES SUSTAINABILITY INDEX 76
Strategy Highlight 3.1: JOHNSON & JOHNSON CREDO 78
3.2 Ethical Decision Making 79
Some Reasons for Unethical Behavior 79
Strategy Highlight 3.2: UNETHICAL PRACTICES AT ENRON AND WORLDCOM EXPOSED BY “WHISTLE-BLOWERS” 80
Global Issue: HOW RULE-BASED AND RELATIONSHIP-BASED GOVERNANCE SYSTEMS AFFECT ETHICAL BEHAVIOR 81
Encouraging Ethical Behavior 83
3.3 End of Chapter Summary 86
Ending Case for Part One: BLOOD BANANAS 90
PART TWO Scanning the Environment 93
C H A P T E R 4 Environmental Scanning and Industry Analysis 94 4.1 Environmental Scanning 98
Identifying External Environmental Variables 98
Environmental Sustainability Issue: MEASURING AND SHRINKING YOUR PERSONAL CARBON FOOTPRINT 100
xii CONTENTS
Global Issue: IDENTIFYING POTENTIAL MARKETS IN DEVELOPING NATIONS 107
Identifying External Strategic Factors 108
4.2 Industry Analysis: Analyzing the Task Environment 109
Porter’s Approach to Industry Analysis 110
Industry Evolution 114
Categorizing International Industries 114
International Risk Assessment 115
Strategic Groups 115
Strategic Types 117
Hypercompetition 117
Using Key Success Factors to Create an Industry Matrix 118
Strategy Highlight 4.1: MICROSOFT IN A HYPERCOMPETITIVE INDUSTRY 118
4.3 Competitive Intelligence 120
Sources of Competitive Intelligence 121
Strategy Highlight 4.2: EVALUATING COMPETITIVE INTELLIGENCE 122
Monitoring Competitors for Strategic Planning 122
4.4 Forecasting 123
Danger of Assumptions 123
Useful Forecasting Techniques 124
4.5 The Strategic Audit: A Checklist for Environmental Scanning 125
4.6 Synthesis of External Factors—EFAS 126
4.7 End of Chapter Summary 127
APPENDIX 4.A Competitive Analysis Techniques 133
C H A P T E R 5 Internal Scanning: Organizational Analysis 136 5.1 A Resource-Based Approach to Organizational Analysis 138
Core and Distinctive Competencies 138
Using Resources to Gain Competitive Advantage 139
Determining the Sustainability of an Advantage 140
5.2 Business Models 142
5.3 Value-Chain Analysis 143
Strategy Highlight 5.1: A NEW BUSINESS MODEL AT SMARTYPIG 144
Industry Value-Chain Analysis 145
Corporate Value-Chain Analysis 146
5.4 Scanning Functional Resources and Capabilities 147
Basic Organizational Structures 147
Corporate Culture: The Company Way 149
CONTENTS xiii
Global Issue: MANAGING CORPORATE CULTURE FOR GLOBAL COMPETITIVE ADVANTAGE: ABB VERSUS MATSUSHITA 150
Strategic Marketing Issues 151
Strategic Financial Issues 153
Strategic Research and Development (R&D) Issues 154
Strategic Operations Issues 156
Strategic Human Resource (HRM) Issues 158
Environmental Sustainability Issue: USING ENERGY EFFICIENCY FOR COMPETITIVE ADVANTAGE AND QUALITY OF WORK LIFE 161
Strategic Information Systems/Technology Issues 162
5.5 The Strategic Audit: A Checklist for Organizational Analysis 163
5.6 Synthesis of Internal Factors 164
5.7 End of Chapter Summary 165
Ending Case for Part Two: BOEING BETS THE COMPANY 170
PART THREE Strategy Formulation 173
C H A P T E R 6 Strategy Formulation: Situation Analysis and Business Strategy 174 6.1 Situation Analysis: SWOT Analysis 176
Generating a Strategic Factors Analysis Summary (SFAS) Matrix 176
Finding a Propitious Niche 177
Global Issue: SAB DEFENDS ITS PROPITIOUS NICHE 181
6.2 Review of Mission and Objectives 181
6.3 Generating Alternative Strategies by Using a TOWS Matrix 182
6.4 Business Strategies 183
Porter’s Competitive Strategies 183
Environmental Sustainability Issue: PATAGONIA USES SUSTAINABILITY AS DIFFERENTIATION COMPETITIVE STRATEGY 187
Cooperative Strategies 195
6.5 End of Chapter Summary 199
C H A P T E R 7 Strategy Formulation: Corporate Strategy 204 7.1 Corporate Strategy 206
7.2 Directional Strategy 206
Growth Strategies 207
Strategy Highlight 7.1: TRANSACTION COST ECONOMICS ANALYZES VERTICAL GROWTH STRATEGY 210
xiv CONTENTS
Global Issue: COMPANIES LOOK TO INTERNATIONAL MARKETS FOR HORIZONTAL GROWTH 212
Strategy Highlight 7.2: SCREENING CRITERIA FOR CONCENTRIC DIVERSIFICATION 215
Controversies in Directional Growth Strategies 216
Stability Strategies 217
Retrenchment Strategies 218
7.3 Portfolio Analysis 220
BCG Growth-Share Matrix 221
Environmental Sustainability Issue: GENERAL MOTORS AND THE ELECTRIC CAR 222
GE Business Screen 223
Advantages and Limitations of Portfolio Analysis 225
Managing a Strategic Alliance Portfolio 225
7.4 Corporate Parenting 226
Developing a Corporate Parenting Strategy 227
Horizontal Strategy and Multipoint Competition 228
7.5 End of Chapter Summary 229
C H A P T E R 8 Strategy Formulation: Functional Strategy and Strategic Choice 236 8.1 Functional Strategy 238
Marketing Strategy 238
Financial Strategy 239
Research and Development (R&D) Strategy 241
Operations Strategy 242
Global Issue: INTERNATIONAL DIFFERENCES ALTER WHIRLPOOL’S OPERATIONS STRATEGY 243
Purchasing Strategy 244
Environmental Sustainability Issue: OPERATIONS NEED FRESH WATER AND LOTS OF IT! 245
Logistics Strategy 246
Human Resource Management (HRM) Strategy 246
Information Technology Strategy 247
8.2 The Sourcing Decision: Location of Functions 247
8.3 Strategies to Avoid 250
8.4 Strategic Choice: Selecting the Best Strategy 251
Constructing Corporate Scenarios 251
Process of Strategic Choice 257
CONTENTS xv
8.5 Developing Policies 258
8.6 End of Chapter Summary 259
Ending Case for Part Three: KMART AND SEARS: STILL STUCK IN THE MIDDLE? 266
PART FOUR Strategy Implementation and Control 269
C H A P T E R 9 Strategy Implementation: Organizing for Action 270 9.1 Strategy Implementation 272
9.2 Who Implements Strategy? 273
9.3 What Must Be Done? 273
Developing Programs, Budgets, and Procedures 274
Environmental Sustainability Issue: FORD’S SOYBEAN SEAT FOAM PROGRAM 274
Strategy Highlight 9.1: THE TOP TEN EXCUSES FOR BAD SERVICE 277
Achieving Synergy 278
9.4 How Is Strategy to Be Implemented? Organizing for Action 278
Structure Follows Strategy 279
Stages of Corporate Development 280
Organizational Life Cycle 283
Advanced Types of Organizational Structures 285
Reengineering and Strategy Implementation 288
Six Sigma 289
Designing Jobs to Implement Strategy 290
Strategy Highlight 9.2: DESIGNING JOBS WITH THE JOB CHARACTERISTICS MODEL 291
9.5 International Issues in Strategy Implementation 291
International Strategic Alliances 292
Stages of International Development 293
Global Issue: MULTIPLE HEADQUARTERS: A SIXTH STAGE OF INTERNATIONAL DEVELOPMENT? 294
Centralization Versus Decentralization 294
9.6 End of Chapter Summary 296
C H A P T E R 1 0 Strategy Implementation: Staffing and Directing 300 10.1 Staffing 302
Staffing Follows Strategy 303
Selection and Management Development 305
Strategy Highlight 10.1: HOW HEWLETT-PACKARD IDENTIFIES POTENTIAL EXECUTIVES 306
Problems in Retrenchment 308
International Issues in Staffing 309
xvi CONTENTS
10.2 Leading 311
Managing Corporate Culture 311
Environmental Sustainability Issue: ABBOTT LABORATORIES’ NEW PROCEDURES FOR GREENER COMPANY CARS 312
Action Planning 316
Management by Objectives 318
Total Quality Management 318
International Considerations in Leading 319
Global Issue: CULTURAL DIFFERENCES CREATE IMPLEMENTATION PROBLEMS IN MERGER 321
10.3 End of Chapter Summary 322
C H A P T E R 1 1 Evaluation and Control 328 11.1 Evaluation and Control in Strategic Management 330
11.2 Measuring Performance 332
Appropriate Measures 332
Types of Controls 332
Activity-Based Costing 334
Enterprise Risk Management 335
Primary Measures of Corporate Performance 335
Environmental Sustainability Issue: HOW GLOBAL WARMING COULD AFFECT CORPORATE VALUATION 340
Primary Measures of Divisional and Functional Performance 342
International Measurement Issues 344
Global Issue: COUNTERFEIT GOODS AND PIRATED SOFTWARE: A GLOBAL PROBLEM 346
11.3 Strategic Information Systems 347
Enterprise Resource Planning (ERP) 347
Radio Frequency Identification (RFID) 348
Divisional and Functional IS Support 348
11.4 Problems in Measuring Performance 348
Short-Term Orientation 349
Goal Displacement 350
11.5 Guidelines for Proper Control 351
Strategy Highlight 11.1: SOME RULES OF THUMB IN STRATEGY 351
11.6 Strategic Incentive Management 352
11.7 End of Chapter Summary 354
Ending Case for Part Four: HEWLETT-PACKARD BUYS EDS 360
CONTENTS xvii
PART FIVE Introduction to Case Analysis 363
C H A P T E R 1 2 Suggestions for Case Analysis 364 12.1 The Case Method 365
12.2 Researching the Case Situation 366
12.3 Financial Analysis: A Place to Begin 366
Analyzing Financial Statements 369
Environmental Sustainability Issue: IMPACT OF CARBON TRADING 370
Global Issue: FINANCIAL STATEMENTS OF MULTINATIONAL CORPORATIONS: NOT ALWAYS WHAT THEY SEEM 371
Common-Size Statements 371
Z-value and Index of Sustainable Growth 371
Useful Economic Measures 372
12.4 Format for Case Analysis: The Strategic Audit 373
12.5 End of Chapter Summary 375
APPENDIX 12.A Resources for Case Research 377
APPENDIX 12.B Suggested Case Analysis Methodology Using the Strategic Audit 380
APPENDIX 12.C Example of a Student-Written Strategic Audit 383