Loading...

Messages

Proposals

Stuck in your homework and missing deadline? Get urgent help in $10/Page with 24 hours deadline

Get Urgent Writing Help In Your Essays, Assignments, Homeworks, Dissertation, Thesis Or Coursework & Achieve A+ Grades.

Privacy Guaranteed - 100% Plagiarism Free Writing - Free Turnitin Report - Professional And Experienced Writers - 24/7 Online Support

Bbva compass marketing resource allocation case solution

23/04/2021 Client: muhammad11 Deadline: 2 Day

BBVA Compass Assignment (30 points) Read the BBVA Compass case and using the information provided in the case and in this assignment answer all the questions below. 1. List all the steps involved in the customer acquisition journey for display and search ad acquisition. (6 points) 2. What is the acquisition cost of a customer acquired through display ads? (6 points) 3. What is the acquisition cost of a customer acquired through search ads? (6 points) 4. Should BBVA stop using either display or search ads? Why or why not? Use data or information from the case to defend your answer. (2 points) 5. Assume that the average banking customer has a CLV of $800 and a lifetime of 5 years as stated by Sottosanti on page 3. The cost to acquire a customer is $100 and the discount factor is 8%. What is the expected annual margin from this customer? (2 points) 6. Using the annual margin calculated in 5 and the discount factor and the acquisition cost given in 5, calculate the CLV of a customer acquired via a branch. Use the retention rate provided in the case for traditional bank customers. (3 points) 7. If BBVA wants the CLV of a customer acquired via display ad to equate to the CLV of a customer acquired via a branch, what is the annual margin needed from a display ad customer? Assume the same discount rate as before. (3 points) 8. How would you allocate the budget to off and online acquisition methods? Explain your answer. (2 points) Tips: 1) Develop an argument. Have a clear argument or strategy. 2) Know your audience and the purpose of your writing. 3) Simplify your writing. don't write sentences are wordy and way too long. Keep things simple. 4) Refer back to the evidence and facts in the case. 1 CLV Sample Problems Michelle is the director of marketing for M&J Jewelry, a direct-mail jewelry business that sells high-end costume jewelry via monthly catalogs. She wants to better understand the lifetime value of the customers who buy jewelry from M&J so that she can determine whether she should implement specific marketing initiatives aimed at increasing the retention rate of some portion of her customer base. She asks the head of her accounting department for some data to support her CLV analysis and he gives her the following information: ▪ ▪ ▪ ▪ ▪ ▪ ▪ The average catalog customer spends $250 per purchase. The margin on a sale is 40%. The average customer buys from the catalog 4 times per year. The average annual cost of mailing the catalogs is $9.60 per prospect per year.

Homework is Completed By:

Writer Writer Name Amount Client Comments & Rating
Instant Homework Helper

ONLINE

Instant Homework Helper

$36

She helped me in last minute in a very reasonable price. She is a lifesaver, I got A+ grade in my homework, I will surely hire her again for my next assignments, Thumbs Up!

Order & Get This Solution Within 3 Hours in $25/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 3 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 6 Hours in $20/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 6 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 12 Hours in $15/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 12 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

6 writers have sent their proposals to do this homework:

Financial Solutions Provider
Instant Assignment Writer
Online Assignment Help
Top Class Results
Top Grade Essay
Quality Homework Helper
Writer Writer Name Offer Chat
Financial Solutions Provider

ONLINE

Financial Solutions Provider

I have read and understood all your initial requirements, and I am very professional in this task.

$42 Chat With Writer
Instant Assignment Writer

ONLINE

Instant Assignment Writer

I am known as Unrivaled Quality, Written to Standard, providing Plagiarism-free woork, and Always on Time

$38 Chat With Writer
Online Assignment Help

ONLINE

Online Assignment Help

I am known as Unrivaled Quality, Written to Standard, providing Plagiarism-free woork, and Always on Time

$20 Chat With Writer
Top Class Results

ONLINE

Top Class Results

I am known as Unrivaled Quality, Written to Standard, providing Plagiarism-free woork, and Always on Time

$49 Chat With Writer
Top Grade Essay

ONLINE

Top Grade Essay

I am known as Unrivaled Quality, Written to Standard, providing Plagiarism-free woork, and Always on Time

$46 Chat With Writer
Quality Homework Helper

ONLINE

Quality Homework Helper

Hello, I an ranked top 10 freelancers in academic and contents writing. I can write and updated your personal statement with great quality and free of plagiarism

$50 Chat With Writer

Let our expert academic writers to help you in achieving a+ grades in your homework, assignment, quiz or exam.

Similar Homework Questions

Unit 6 managing a successful business project assignment sample - Seven eleven japan co case study pdf - How to chair a board meeting script - Technology trends proposal part lll - Loreal 2015 annual report - What is percent recovery in chemistry - Security architecture - Solium shareworks contact australia - Harley cannard net worth - Bill of rights crossword puzzle - Propaganda techniques in today's advertising by ann mcclintock answers - Information Technology Project Management - Cognitive Psychology Lecture & Lab/Senior Seminar - Walking for Water - Determination of the ka for a weak acid lab - Sociology - Question - Data mining - Blank usa nickname of a record label headquarter - Clothing waste facts australia - University of hertfordshire studynet - Midirs informed choice leaflets - The art of racing in the rain chapter 25 summary - Automatic voltage regulator function - As11 - Smallest positive solution maple - Learning experience plan for early childhood examples - The disappearance of the golden toad worksheet answers - Center of mass and linear momentum - Energy drink chemical formula - Quotes about kurtz heart of darkness - Bd falcon 96 well plate - The kick off dan freedman - Qld working with childrens check - 1315 arrow bow san antonio tx - Crafting and executing strategy chapter 3 - Logistics solutions provides order fulfillment services for dot com - Ucl isd service desk - What are the added values in formatting a documenting - Comparison of h1 and c13 nmr - Ode on solitude questions and answers - Exam 2 and 3 - Cold junction compensation ic - The element from period iii with the largest atomic radius - Half wave rectifier experiment on breadboard - Who dies in hamlet in order - Trig test - Hearts on fire cast 2013 - Msc computer science middlesex university - The arp entry deletion failed the requested operation requires elevation - What is environmental threat and opportunity profile - St joseph's catholic church chelsea - Chinese lion dance meaning - Key concepts of media - Business intelligence platform installation guide - Gomysteryshopping co uk scam - Health care finance baker pdf - Fk14 le mans for sale - Which of the following have delocalized electrons - Which of the following accounts appear on the balance sheet - Human resource management applications nkomo answers - When was the egyptian number system created - You are a group of advisors to the Management Board in your company with Headquarters in Australia. - By thy mother's earnest prayers - Homework 5 - Blood donation persuasive speech - Developmental psychology case study assignment - Bruce dawe poems pdf - Http www youtube com watch v vdh7mngntni - A geographer might use a gps to - Is heinz beans halal - Utilitarianism- APA Format and references! - Spread plate method principle - Compare and contrast essay andrew jackson and michael rutledge - Aircraft solutions course project - Brigance transition skills inventory - Curriculum Assignment - Psychological consultation and collaboration in school and community settings - In and out burger code words - Lsp - Data security plan template - Computer science 225 - What is hoodooing in to kill a mockingbird - Sandtoft 20 20 minimum pitch - Youth empowerment project proposal - Read and 7 questions - Business area - Amaranth bread machine recipes - How to present appetizers attractively - Can You Please Solve this - Tv antenna tower collapse case study - Long service leave probability calculation - Bangladesh high commission sydney - A paper on Mercedes Benz Vision AVTR Concept, Advanced technologies & impact on Automobile industry - Edinburgh urology specialists edinburgh - Case study interactive session management meet the new mobile workers - Essay writing - York machinery sale catalogue - Microtheme - Lincolnshire highways road closures