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Blue frog 2 energy drink

13/11/2021 Client: muhammad11 Deadline: 2 Day

Group 6 - Team Monsters

Company background m

A solely distribution energy drink holding company that contains no operating business.

Monster Energy drink holding company specialize in developing patented energy drink.

https://cspinet.org/eating-healthy/ingredients-of-concern/caffeine-chart

Objectives

Increase brand awareness among sports lovers and gamers while maintaining the consumption of product among athletes in order to acquire higher market share.

Enhance brand loyalty for example discount promotions.

Target Groups

Construction workers Male,18-34 Income $1,000-3,000

Active and fast paced lifestyle

Reducing anxiety

Watching sport matches and reading sport magazine

College students, freelancers Male/ Female, 18 - 34 years old Income $1,000-2,500

Enhance gaming performance

Participating in E-gaming competitions

Watching E-sport tournaments

Athletes Male/Female, 25-44 years old Income $4,600-10,000

Seeking excitement in life

Challenge themselves for satisfaction

Need to have high physical energy with muscle support

Stay awake,

Fulfill Their Dreams

in Extra Hours.

Insight

Brand Voice:

Inspiring

Engaging

Adventurous

Single Minded Thought:

Execution Requirement

5-hour energy flavors:

Berry, Blue Raspberry, Cool Mint Lemonade, Grape, Orange, Peach Mango, Sour Apple, and Strawberry Watermelon.

Starbucks Refreshers: Dragon Drink, Mango Dragonfruit,Mango Dragonfruit Lemonade,Strawberry Acai Lemonade,Very Berry Hibiscus Lemonade,Pink Drink,Strawberry Acai,Very Berry Hibiscus,Violet Drink,Blueberry Acai

Xyience Xenergy Drink:

Cherry Lime.Mango Guava.Frostberry Blast.Blue Pomegranate.Cran Razz.Fruit Punch.Tangerine.Melon Mayhem.

SAMBAZON Organic Amazon Energy Drink: Original Acai Berry, Acai Berry Passion Fruit

CytoSport Fast Twitch RTD: Blue Raspberry, Fruit Punch, Grape.

Limited Flavors

Various Flavors

Low Caffeine Level

High Caffeine Level

/Monster 160 for 16 oz 47

/5 hour energy 200 for 2 onz. (1600 for 16 onz) 8 flavour

s

/red bull 153 for 16 oz 16

/Rock star 160 for 16 29

Starbucks brand low - medium caffine level

/Zip fizz 100 for 16 oz 13

/Mountain dew 72 for 16 oz 30

Coca cola 152 for 16 oz

/Nos 160 for 16 7

/Amp energy drink 160 16 oz 8

/Nuun energy drink : 40 16 oz 32

/Blue frog energy drink 80 16 oz 2

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