Bmgt 364 project 1 business analysis

Goals, Objective And Competitive Analysis Business Analysis - Phase 1

Step 1: Write an Introduction paragraph
Step 2: PESTEL Analysis
Step 3: SWOT Analysis
Step 4: Porter’s Five Forces Analysis
Step 5: Goals and Objectives
Step 6: Competitive Analysis

Create a Word or Rich Text Format (RTF) document that is single-spaced, with double spaces between paragraphs. Use 12-point font, double spaced. The final product will be 7-9 pages in length excluding the title page and reference page. Write clearly and concisely. Do not exceed 9 pages.

Provide the page or paragraph number in every in-text citation presented. If the eBook does not have pages, provide the chapter title and topic heading. If using a video, provide the minutes and second of the cited material.

BMGT 364 Project 1 (Week 4) Goals, Objective and Competitive Analysis Business Analysis - Phase 1

NOTE: All submitted work is to be your original work. You may not use any work from another student, the Internet or an online clearinghouse. You are expected to understand the Academic Dishonesty and Plagiarism Policy, and know that it is your responsibility to learn about instructor and general academic expectations with regard to proper citation of sources as specified in the APA Publication Manual, 6th Ed. (Students are held accountable for in-text citations and an associated reference list only).

Purpose

In this project, you will complete an external and internal analysis for Biotech and the industry in which it operates. You will research the infant formula industry and use the Company Profile as one resource to complete the project.

Skill Building:

You are also completing this project to help develop critical thinking and assessing the external and internal business environment.

Skills: Research, Critical Thinking, Writing

Outcome Met by Completing This Assignment:

 employ effective planning processes to develop strategies, goals, and objectives in order to enhance performance and sustainability

Instructions:

The Executive Director for the new Asia Division, has been asked by Max Barney to put together, and present in a report to him, a business strategy that will be a guide for the next year as the new division moves forward. The Executive Director will be working with a consulting group over the next 5 weeks and they will assist with putting together this plan. The final plan will be laid out as outlined below and developed in three phases. In the first phase (this project), Section II and Section III will be completed.

Section I – Executive Summary

Section II – Goals and Objectives

Section III – Competitive Analysis

Section IV – Description of Organizational Structure and Culture

Section V – Breakdown of Product and Services

Section VI – Communications Plan

Section VII – Human Resources Plan

The business strategy will provide the organization an opportunity to explain the goals and objectives of the new division and help with the development of the strategy to achieve them. The plan will allow the company to gain insight into the current status of the industry it is venturing into using internal and external analysis tools, and then use this analysis to design its division’s business environment. In addition, the plan will be used to form the team that will bring the vision for this division to reality.

Phase I

This week, the group from Expert Foods Consultants has been tasked with conducting internal and external analysis of the infant food industry, assessing Biotech’s future in the industry and developing the business strategy for Biotech as they move forward. You will need the Biotech Company Profile to complete the analysis.

You have been tasked with conducting a SWOT Analysis of Biotech and the infant formula industry; a PESTLE analysis using the location identified during Week 2 (you must use the location identified in week 2) for the new offices; and a Porter Five Forces analysis for the industry. The group lead has requested that the analysis tools be accompanied with explanations that will breakdown the results of each analytical tool’s discoveries. With the results of this analysis, Biotech leadership should be able to make critical decisions on the types of products (and their corresponding ingredients) the company will use during its initial product line launch.

In addition to the internal and external analysis, you have been tasked with identifying five (5) major business goals that Biotech should initially be focused on as they venture into the infant formula industry. These goals should focus on defining the entry strategy that the organization should follow as it tackles moving into an industry new to the organization. These goals should be robust but also attainable. Having clear attainable goals is great, but the goals also need to have clearly defined and explained objectives that will measure the progress to achieve these goals. Meeting these objectives should result in the future success of their corresponding goals. When writing these objectives, ensure they can clearly be related to the four goals established as critical during entry into the infant formula industry.

Instructions for Completing Phase I

Step 1: Write an Introduction paragraph

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The Introduction paragraph is the first paragraph of the paper and will be used to describe to the reader the intent of the paper. This intent should be understood prior to reading the remainder of the paper so the reader knows exactly what is being covered in the paper.

Step 2: PESTEL Analysis

You will develop a PESTEL analysis by completing the following tasks:

 Discuss Biotech's general environment and develop a PESTEL analysis of the infant formula industry that has an impact on Biotech;

 Provide explanations for the results of each element of the PESTEL using research and the course material. The analysis will provided specific details that include explanation of why and how – generalizations are unacceptable.

 Note: You may not use a PESTEL analysis that is already completed and available on the Internet. A zero will result if used as the analysis has to be the result of your research and your own development.

Step 3: SWOT Analysis

You will develop a SWOT analysis by completing the following tasks:

 Create a SWOT Table setting it up as follows. Make sure to cite each item in the table. Insert the table into the paper. Note that the table template can be found under the Syllabus module;

SWOT Strengths Weaknesses

Opportunities Threats

 Analyze Biotech and the infant formula industry. The weaknesses and threats should draw from the PESTEL analysis;

 Provide explanations for the results of each of the elements of the SWOT using research and the course material. The analysis will provided specific details that include explanation of why and how – generalizations are unacceptable.

 Note: You may not use a SWOT analysis that is already completed and available on the Internet. A zero will result if used as the analysis has to be the result of your research and your own development.

Step 4: Porter’s Five Forces Analysis

You will develop a Porter’s Five Forces Analysis by completing the following tasks:

 Develop the Porter’s Five Forces Analysis providing explanations for the results of each of the Five Forces using research and the course material. The analysis will provided specific details that include explanation of why and how – generalizations are unacceptable.

 Note: You may not use a Porter's Five Forces analysis that has been completed and available on the Internet. A zero will result if such an analysis is used as the analysis has to be a result of your research.

Step 5: Goals and Objectives

Using the results of the PESTEL, SWOT, Five Forces and Competitive Analysis:

 Identify 4 major goals the Business Strategy should look to attain, with explanations as to the importance of each goal and why the goals are relevant to the strategy;

 Identify a minimum of 3 objectives (per goal) necessary to accomplish each goal. Explain why the objective fits the goal. Note: Three is the minimum so to earn additional points, more objectives are needed.

 Make sure the goals and objectives are not general in nature. They need to be specific to Biotech entering the infant formula industry.

Step 6: Competitive Analysis

You will perform a competitive analysis by completing the following tasks:

 Identify the Biotech’s three major competitors;  Using Biotech's three competitors and analyze the competition's products and

services explaining features, value, targets, etc. What are the competition's strengths and weaknesses and what is the market outlook for the competition?

Step 7: Review the Paper

Read the paper to ensure all required elements are present. Use the grading rubric to ensure that you gain the most points possible for this assignment.

Proofread the paper for spelling and grammatical issues, and third person writing.

 Read the paper aloud as a first measure;  Use the spell and grammar check in Word as a second measure;  Have someone who has excellent English skills proof the paper;  Consider submitting the memo to the Effective Writing Center (EWC). The EWC

will provide 4-6 areas that may need improvement.

Step 8: Submit the paper in the Assignment Folder (The assignment submitted to the Assignment Folder will be considered the student's final product and therefore ready for grading by the instructor. It is incumbent upon the student to verify the assignment is the correct submission. No exceptions will be considered by the instructor).

How to Set Up the Analysis

Create a Word or Rich Text Format (RTF) document that is single-spaced, with double spaces between paragraphs. Use 12-point font, double spaced. The final product will be 7-9 pages in length excluding the title page and reference page. Write clearly and concisely. Do not exceed 9 pages.

Completing the Analysis

In order to complete this Business Analysis, you will want to first read the module, Learn How to Support What You Write, as this assignment requires you to use the course readings and research to support what you write. Also,

 Read and use the grading rubric while completing the exercise to ensure all requirements are met that will lead to the highest possible grade.

 Third person writing is required. Third person means that there are no words such as “I, me, my, we, or us” (first person writing), nor is there use of “you or your” (second person writing). If uncertain how to write in the third person, view this link: http://www.quickanddirtytips.com/education/grammar/first-second-and- third-person.

 Contractions are not used in business writing, so do not use them.

 Paraphrase and do not use direct quotation marks. Paraphrase means you do not use more than four consecutive words from a source document. Instead put a passage from a source document into your own words and attribute the passage to the source document. Not using direct quotation marks means that

http://www.quickanddirtytips.com/education/grammar/first-second-and-third-person
http://www.quickanddirtytips.com/education/grammar/first-second-and-third-person
there should be no passages with quotation marks and instead the source material is paraphrased as stated above. Note that a reference within a reference list cannot exist without an associated in-text citation and vice versa. You may not use more than four consecutive words from a source document, as doing so would require direct quotation marks. Changing words from a passage does not exclude the passage from having quotation marks. If more than four consecutive words are used from source documents, this material will not be included in the grade and could lead to allegations of academic dishonesty.

 You are expected to use the case scenarios and weekly course material to develop the analysis and support the reasoning. There should be a robust use of the course material along with thorough analysis of potential location information. Material used from a source document must be cited and referenced. A reference within a reference list cannot exist without an associated in-text citation and vice versa. Changing words from a passage does not exclude the passage from having quotation marks. If more than four consecutive words are used from source documents, this material will not be included in the grade and could lead to allegations of academic dishonesty.

 Use in-text citations and provide a reference list that contains the reference associated with each in-text citation.

 You may not use books in completing this exercise unless part of the course material. Also, do not use a dictionary or Wikipedia.

 Provide the page or paragraph number in every in-text citation presented. If the eBook does not have pages, provide the chapter title and topic heading. If using a video, provide the minutes and second of the cited material.

Self-Plagiarism: Self-plagiarism is the act of reusing significant, identical or nearly identical portions of one's own work. You cannot re-use any portion of a paper or other graded work that was submitted to another class even if you are retaking this course. You also will not reuse any portion of previously submitted work in this class. A zero will be assigned to the assignment if self-plagiarized. Faculty do not have the discretion to accept self-plagiarized work.

Grading Rubric

Above Average Sufficient Developing Needs Improvement

Failure

Introduct

ion

0.6

points

0.51 points

0.45 points

0.39

points

0 points

Writes an

introducti

on that

captures

the

reader's

attention,

explains

the

purpose

of the

presentati

on

clearly,

correctly,

and

concisely

.

(0.54 -

0.6)

Writes an introduction that

explains the purpose of the

presentation correctly but

needs minor clarity or

development.

(0.48 - 0.53)

0.6 0.54 0.48 0.42 0.36

Writes an

introduction that

provides a general

idea of the purpose

of the

presentation. Needs

more development.

(0.42 - 0.47)

Writes an

introducti

on that

provides a

general

idea of the

purpose of

the

presentati

on

or needs

significant

developm

ent.

(0.36 -

0.41)

No

attempt at

presentin

g an

introducti

on.

(0)

PESTLE

Analysis

2.8 points

Includes all 6

elements of the

PESTLE,

explains each

element, and

provides

insightful and

correct analysis

that

emphasizes

how each

element affects

the business

and its success,

and identifies

various

stakeholders

and how they

impact the

business or are

impacted by

2.38 points

Includes all 6 elements

of the PESTLE,

explains each element,

and provides an

analysis about how

each element affects

the business and its

success, and identifies

various stakeholders

and how they impact

the business or are

impacted by the

business but minor

development and/or

correction is

needed. Uses course

material, facts from

case scenario and some

research but analysis

2.1 points

Includes all 6

elements of the

PESTLE,

explains each

element, and

provides an

analysis

about how each

element affects

the business and

its success, and

identifies various

stakeholders and

how they impact

the business or

are impacted by

the business

but analysis

needs some

development or

several errors

1.82 points

Attempts most

elements of the

PESTLE but

does not

demonstrate a

clear

understanding of

how each

element affects

the business and

its success. May

discuss several

of the elements

of the PESTLE

in detail but not

all of

them. Analysis

needs significant

development or

many errors

noted. Little use

0 points

Does not

discuss

the

PESTLE

or does

not

discuss

several of

the

elements.

(0 - 1.67)

the

business. All

elements

correctly

presented and

reasoning and

conclusions

made are well

supported with

the course

material, case

scenario facts

and significant

research.

(2.52 - 2.8)

needs more support of

reasoning/conclusions

made.

(2.24 - 2.51)

noted. Limited

use of course

material, case

scenario facts,

and research that

does not well

support

reasoning and

conclusions –

may rely on facts

only.

(1.96 - 2.23)

of course

material, case

scenario facts

and research or

course

material/facts

from case

scenario and

some research

presented but

does not support

reasoning and

conclusions.

(1.68 - 1.95)

Creation

of

SWOT

Table

0.8 points

Correctly creates

a SWOT table

demonstrating

thorough

research, correct

identification

and placement of

elements with

appropriate in-

text citations.

(0.72 - 0.8)

0.68 points

Creates a SWOT

table

demonstrating

research but

needs some

development of

research, correct

identification,

placement of

elements or

appropriate in-

text citations.

(0.64 - 0.71)

0.6 points

Creates a SWOT

table

demonstrating

research but needs

significant

development of

research, correct

identification,

placement of

elements or

appropriate in-text

citations or

evidence of

incorrect

elements.

(0.56 - 0.63)

0.52 points

Attempts to

create a SWOT

table

demonstrating

minimal research

but needs major

development in

placement of

elements,

incorrect

elements, missing

elements or lack

of citations.

(0.48 - 0.55)

0 points

Little to no

attempt at

presenting

a SWOT

table.

(0 - 0.47)

Developmen

t of SWOT

Analysis

2.8 points

Analysis is

provided that

demonstrates

thorough

understandin

g of all

2.38 points

Analysis is

provided that

demonstrates

understanding of

components of a

SWOT analysis

2.1 points

Analysis is

provided that

demonstrates

understanding of

components of a

SWOT analysis

1.82 points

Analysis is

provided that

demonstrates

understanding of

components of a

SWOT analysis

0 points

Little to

no

attempt

at

presentin

g a

components

of a SWOT

analysis

(explanation

of elements,

why and

how) and

includes

insightful

and

complete

analysis of

all four

quadrants of

the chosen

company’s

SWOT. A

discussion of

how the

company can

turn a

weakness

into strength

and takes

advantage of

an

opportunity

is clearly

detailed and

supported

using the

course

material. Al

l elements

correctly

presented

and

reasoning

and

conclusions

made are

well

supported

with the

course

material,

(explanation of

elements, why

and how) and

includes analysis

of all four

quadrants of the

chosen company’s

SWOT. A

discussion of how

the company can

turn a weakness

into strength and

takes advantage

of an opportunity

is provided and

supported using

the course

material. Most

elements presente

d and most

supported with

the course

material, case

scenario facts and

correct

research. Minor

development

needed.

(2.24 - 2.51)

(explanation of

elements, why

and how) and

includes analysis

of all four

quadrants of the

chosen company’s

SWOT. A

discussion of how

the company can

turn a weakness

into strength and

takes advantage

of an opportunity

is provided and

supported using

the course

material. Most

elements presente

d and most

supported with

the course

material, case

scenario facts and

correct

research. Several

development

needed or several

errors noted of

analysis is not

thoroughly

covered; limited

use of course

material, case

scenario facts or

research; Support

is missing.

(1.96 - 2.23)

(explanation of

elements, why and

how) is weak due

to lack of

thoroughness,

evidence, or

support from

course material,

case scenario facts

and

research; Discussio

n of how the

company can turn a

weakness into a

strength and take

advantage of an

opportunity is not

covered.

(1.68 - 1.95)

SWOT

analysis.

(0 - 1.67)

case scenario

facts and

thorough and

correct

research.

(2.52 - 2.8)

Developme

nt of

Porter's

Five

Forces

2.8 points

Response

demonstrates

understanding of

all components

of a Five

Forces analysis

and includes

insightful

analysis of the

competition of

the

business. Minim

um of four items

are listed

per force. All

elements

correctly

presented and

reasoning and

conclusions

made are well

supported with

the course

material,case

scenario facts

and research.

(2.52 - 2.8)

2.55 points

Response

demonstrates

understanding of

all components of

a five forces

analysis and

includes insightful

analysis of all

forces of the

company. Minimu

m of three items

are listed per

force. Analysis

needs minor

development

and/or

correction. Uses

course material,

facts from case

scenario and some

research, but

analysis needs

more support of

reasoning/conclusi

ons made.

(2.4 - 2.69)

2.25 points

Response

demonstrates

understandin

g of all

components

of a five

forces

analysis and

includes

analysis

of the forces.

Minimum of

two items

are listed per

quadrant.

Analysis

needs some

development

or several

errors

noted. Limit

ed use of

course

material,

case

scenario

facts and

research that

does not

well support

reasoning

and

conclusions

– may rely

1.95 points

Attempts to

demonstrate an

understanding of

all components of

a five

forces analysis

and attempts anal

ysis of all forces

of the company;

or presents

minimum of two

items are listed

per

force. Analysis

needs significant

development or

many errors

noted. Little use

of course

material, case

scenario facts and

research or course

material/facts/fro

m case scenario &

research

presented but

does not support

reasoning and

conclusions.

(1.8 - 2.09)

0 points

Little to no

attempt at

presenting

a five

forces analys

is.

(0 - 1.79)

on facts

only.

(2.1 - 2.39)

Goals

0.8 points

Identifies the 4

major goals the

Business

Strategy should

look to attain

providing

thorough

explanations as

to the

importance of

each goal and

why the goals

are

relevant. All

elements

correctly

presented and

reasoning and

conclusions

made are well

supported with

the course

material and

case scenario

facts.

(0.72 - 0.8)

0.68 points

Identifies 4 major goals

the Business Strategy

should look to attain

providing explanations

as to the importance of

each goal and why the

goals are

relevant. Analysis may

need minor

development and or

corrections; uses course

material and facts from

case scenario but

analysis needs more

support of

reasoning/conclusions

made or one major

goals incorrectly

presented; may present

less than 4 goals .

(0.64 - 0.71)

0.6 points

Attempts to

identify 4

major goals

the Business

Strategy

should look to

attain

providing

explanations

as to the

importance of

each goal and

why the goals

are relevant

but analysis

needs some

development

or several

errors noted or

limited use of

course

material AND

case scenario

facts that do

not well

support

reasoning and

conclusions –

may rely on

facts only or

only three

major goals

presented

correctly.

(0.56 - 0.63)

0.52 points

Attempts to

identify major

goals the

Business

Strategy should

look to attain

providing

explanations as

to the

importance of

each goal and

why the goals

are relevant but

Goals are

incorrect, less

than

requirements or

analysis needs

significant

development or

many errors

noted; course

material OR

case scenario

facts but not

both; only one

or two major

goals presented

correctly.

(0.48 - 0.55)

0 points

Little to no

attempt

identify the 4

major goals

the Business

Strategy

should look to

attain

providing

thorough

explanations

as to the

importance of

each goal and

why the goals

are relevant.

What is

presented is

incorrect or

based on

opinion rather

than

presenting

reasoning that

is supported

by either

course

material or

case scenario

facts.

(0 - 0.47)

Objectives 0.8 points

0.68 points

0.6 points

0.52 points

0 points

Identifies at

least 5

objectives (3 is

required as the

minimum) per

identified goals

to accomplish

the goal with

thorough and

correct