Bmgt 364 project 3 leading

Chris Stengel

Project 2 Asia business unit strategy- phase 2

For an organization to function well, it must have a well-established and functional management plan. A good management plan entails all features and factors that affect the normal running of the company (Ware, 2017). An organizational plan is a detailed plan that spells out the organization’s structure, culture, communication channels, the cultural differences and lastly the type of products and services. Biotech’s mission is to provide customers with the safest, most affordable and naturally manufactured medical products. This will be done through various ways and technological advancement will not only help the company achieve its targets and objectives but also compete favorably on the medical, cosmetic and foods market. This work will discuss the organizational structure, the communication structure, the culture of Biotech Company and lastly product service development.

The organizational structure and culture

Organizational structure is the outline that spells out the hierarchy of a company. The best organizational structure should be easy, understandable and in line with the type and size of the company. Biotech in its expansion plan will adopt a functional organizational structure. This is a type of structure where the company is divided into departments which have a similar job description. The divisions may be in departments of communication, finance, human resource, and technology depart. In relation to the Biotech’s operational method, this structure is most preferred. This is because the departmentalization of the Asian based company will help reduce centralization of decision which slows down the rate of decision making. From the overview in phase one, the Asian based company will have a finance department with a few staffs to implement and oversee the financial decisions made by the mother company. Then the IT group will be available to maintain the computers and another technology machine on the ground. They will also be in-charge of incorporating new technology which will enable the better working of the company based in Asia. The human resource on the ground will be responsible for employee discipline, compensation, and motivation. They will also be tasked with the need to find ways through which they can improve employee performance. The R&D department will be tasked with the roles of tasting the locally produced products. This will provide efficiency and avoid delay of produced products to the market. Also, local testing gives more faith to the local market since they will believe in locally tested products that internationally tested ones. Finally, the production and sales department which will be in charge of cosmetic production and also pharmaceutical products production. Together with the sales department, they will research the market for new products and whether the market for the existing products can be more than the supply. The sales team will look for the local market in the Asian continent and come up with more advanced ways to improve their sale volume.

PRESIDENT&CEO: MAXIMILLIAN BARNEY

EXECUTIVE DIRECTOR ASIA

DIRECTOR IT

DIRECTOR HR

DIRECTOR R&D

DIRECTOR SALES ANDPRODUCTION

DIRECTOR FINANCE

From the chart above, the CEO, Maximillian is the overall of all directors of the company. He is located in the headquarters of the company in New York. Other executive directors are the next in line. However, my chart only indicates the director of Asia because the business strategy is for Asia. After he is the respective directors who are followed by function heads of every department.

Organizational culture

Organizational culture is the means through which people work and behave at the workplace. The best organizational culture helps the company to excel (O'Neill, Beauvais & Scholl, 2016). Adoption of below strategies will be beneficial to this company:

Promotion of innovation; the biotech company will embrace innovation and invention of new technologies in the new Asian company. From the start, the company is built on innovation from the invention of elixir to the current cosmetic products. The adoption of new ways has enabled the company to stand out and compete on the market favorably. With the promotion of innovation, the company will be able to compete on their new market.

Best leaders; Biotech management take all their employees as family. The employees are free to air their views. Customer relations is a very vital part of Biotech’s organizational culture. Employees are required to prioritize the customer’s requirement. This culture portrays good leadership. The new company should use the same strategy in order to expand and maintain a wider market.

Legal sensitivity and ethical development; for any company to thrive in another country, it should adhere to the country’s laws. This is not only the country’s laws but also the company’s rules and regulations. Biotech’s employees have will be required to have a high moral responsibility to the safety rules, company rules, customer relation rules, and the Asian countries laws. This will help the company to keep up their image as well as maintain good company relation.

Cultural differences

These are changes that arise from different values and beliefs that are found in people of different countries. The biotech company is committed to keeping its family name. to incorporate the new cultural differences, the Biotech company will encourage and taking new ideas. There are cultural differences seen in Australia and in Europe through customer innovation. This was as a result of new customer demand. Biotech will use workshops and seminars to equip their employees with this new idea in the Asian company.

Communication development

Communication is very vital in any business. For Biotech to work effectively it has to establish an effective and efficient means and channels of communication. The Asian company will have their own email different from the mother company’s email and a separate website through which customers from Asia can communicate with the company (Kernbach, Eppler & Bresciani, 2015). The official company’s email will also assist in communications with the parent company back in New York. The company will also have to set up another means apart from the official email through which they can send and receive confident and high secrete information between the two companies.

Communication channels will be set out in such a way that very departmental head will report directly to the executive director of Asia. However, technical information and clarification will be done directly to and from the headquarters departmental head in charge. This will enable proper management and swift working in the technical issues.

Sharing of ideas will be encouraged. This will be facilitated through the creation of common groups for both departmental members and general groups for all company employees worldwide. This is meant to encourage and allow free flow and sharing of ideas among the company employees. These communication channels will be made with the help of the IT department and monitored by specific departmental heads. This is mainly to ensure the groups are not misused by the employees.

Product and service

This is the core reason for the opening of the Asian based company. The company’s mission is to provide the customers with quality effective safe and most affordable natural products. Therefore the company will be keen on making sure that they meet their company goals and objectives. The products that will be produced and sold on the Asian market will be cosmetics alongside food lines.

Sales

The main goal for the Asian market will be to expand the market of Biotech’s products. The company plans to manufacture, sale and distribute their new products on the Asian market. Establishment of a strong manufacturing and sale base will be essential for this process. Therefore Biotech will venture in the production and sale of cosmetics and foods. This will position the company better in competition with other companies.

Product development

The company will start with manufacturing of cosmetics for the beginning. Later on, the company would venture in the production of more cosmetic like foundation cleaners, eye makeups together with foundation and lipstick these products will be purely made from natural ingredients. These type of procedure is meant to uniquely identify the products on the market and allow the Biotech’s products to compete effectively on the market.

Conclusion

Biotech Company is a well-established company. Through the adoption of best organizational structures and culture, the new Asian branch will not only compete favorably but bring more profits to the company. Communication on the other hand will boost share of ideas across the board. Cosmetic and food production is the best choice for the Asian based company. This will bring new ideas to the table and challenges from competitors will challenge the management to improve even more on their products.

REFERENCES

Kernbach, S., Eppler, M. J., & Bresciani, S. (2015). The use of visualization in the communication of business strategies: An experimental evaluation. International Journal of Business Communication, 52(2), 164-187.

O'Neill, J. W., Beauvais, L. L., & Scholl, R. W. (2016). The use of organizational culture and structure to guide strategic behavior: An information processing perspective. Journal of Behavioral and Applied Management, 2(2), 816.

Ware, D. M. (2017). Fishery Management Plan Coordinator Atlantic States Marine Fisheries Commission 1050 N. Highland Street, Suite 200 A‐N Arlington, VA 22201.