Please complete part 1 and part 2 according to the interview record.
Part 1. Business/company & industry background
Research about the interviewee’s business. Before you go into the main interview, your team needs to do through research about the chosen business that your “interviewee” is working at, the industry it belongs, as well as your interviewee’s professional background. This means you need to research about the business, its industry sector trends, its target market characteristics, and the job responsibilities specifically concerning your “interviewee”. Study the background of the business, the industry, and the competitive market, and the interviewee’s marketing experience and background, can help you prepare relevant and stimulating questions for the interview.
· findings about the business and the industry it belongs through secondary research
Part 2. Interviewee’s professional and education background
· experiences the interviewee gained though work, education, or life events that
prepare him/her for the current position
Writing styles in investigative business articles featuring successful business leaders in Bloomberg Business Week, Time, and other leading business journals, are encouraged. Please work with your team members to collect the important facts and insights through secondary research and an in-person interviews and other research methods you adopt in this project, and write up a great career story of a Successful Marketing Professional.
Each part of the body text of the “interview report” (Part 1 and Part 2), should be no less than 2 pages, in a Microsoft Word format, 12 font size, 1-inch margins, and double spaced.
For in-text citations and references, APA (American Psychological Association) style is required.
About the business:
The milk tea shop has been operating since August 2019.
Specialties: (copy from the yelp)
Our signature is the variety of Boba that we sell. We offer different flavors and colors, allowing customers to mix and match any of them. All our Boba is made in-house. All our ingredients are high quality. We make our drinks with organic tea and powder with a higher grade than the ones at a general teashop. We provide options for organic milk or vegan and we also only use real fruits on our fruit drinks.
Interview record:
1. Introduce yourself (education background and growing experience, etc.)
Daneng Wu
UCI Student in Managerial Economics
I run a Boba Milk Tea shop(Boba Plus)with my partner.
My cultural background has been influenced by my parents. I have been taught strictly since childhood and my parents have some traditional education methods. Therefore, I was influenced by my family ’s culture since my childhood. Optimistic attitude makes me do everything with an optimistic attitude. My parents are in business and affected by them, I am also very interested in business.
2. Please answer the following questions:
· How did you start your own business?
I started this business with a partner who has experience. Cooperation is actually a collaborative effort by everyone to achieve a common goal through joint efforts. In the process of cooperation, inviting experienced people to join in the struggle together is to achieve win-win development.