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Brand eqity model and brand identity of brand ( onion model) missoni

15/09/2020 Client: trav2012 Deadline: 7 Days

  


Individual Presentation – Assessing the current state of the brand


A. Introduction to the brand


B. A strategic in-depth brand analysis of your brand: 


· Brand Overview (Brand personality/essence)


· Target Market,)


· Showcase and examine visual elements of the Brand’s identity & Brand Image: 


Ø Logo


Ø Colour


Ø Slogan


Ø Brand narrative & message


Ø Visual identity


Ø Typography


· Assessing the strength of the brand (Brand Equity CBBE model)


· Identify target market and positioning.


C. A brief outline of the challenges of the brand.


D. Concluding comments/remarks (Rationale for rebranding).




All this for the brand Missoni

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