Bsbmkg501 assessment 1

BSBMKG501 Identify and Evaluate Marketing Opportunities Assessment 1

BSBMKG501

Identify and Evaluate Marketing Opportunities

Assessment Task 1

STUDENT to complete this section

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Candidate declaration— By signing below, I declare that:

I have been advised of the assessment requirements, have been made aware of my rights and responsibilities as an assessment candidate, and choose to be assessed at this time

this assessment work is my own and contains no material written by another person except where due reference is made. I am aware that a false declaration may lead to the withdrawal of a qualification or statement of attainment.

Signed: …………………………………………………….. Date: ………………………….

ASSESSOR to complete this section

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Assessment Sections

First Attempt

Second Attempt

Task 1

Competent NYC

Competent NYC

Assessment 1: Identify & evaluate marketing opportunities

In this assessment you will analyse one of the organisations listed below.

1. Coke / Pepsi - (Global)

2. P & G - (International)

3. Telstra - (Australian)

4. Adam Internet - (Local - Adelaide)

Your task is to find two (2) new marketing opportunities suitable for the Australian market. You will present these ideas and your findings in a report to be presented to the Australian Board of Directors of your company.

Note:

You can complete this assessment either individually or as a group (2-4 people). Discuss with your trainer which option you wish to adopt.

___________________________________________________________________________

1. Identify marketing opportunities

1a. Analyse the business and its’ needs and identify two (2) new marketing opportunities suitable for the Australian market.

1b. Explain the process you used to identify your ideas.

· eg. creative problem solving

· mind mapping

· six thinking hats

1c. Discuss each marketing opportunity with reference to;

· market trends,

· competitor analysis

· contribution to the business

1d. Demonstrate at least 3 entrepreneurial, innovative or creative ways to develop your marketing ideas.

1e. Discuss the marketing principles and marketing mix of your ideas – 4Ps

· product

· price

· place

· promotion

2. Investigate Marketing Opportunities

2a. Identify two (2) organizational goals for your chosen company and discuss how your new ideas fit within those goals.

2b. Evaluate how your ideas will affect the,

· current business viability and

· the current customer base

2c. Prepare a SWOT analysis for each new marketing idea.

INTERNAL

Strengths

Weaknesses

EXTERNAL

Opportunities

Threats

Note: External factors can include;

· Economic

· Technological

· Cultural

· Political

2d From your research, rank each of your marketing ideas in terms of their likely contribution to their business success within Australia. Present these marketing ideas to the trainer and in the class.

New Marketing Opportunities

Idea 1

· Effect on sales

· Market share

· Profitability

Idea 2

· Effect on sales

· Market share

· Profitability

2e On the basis of your research and class discussion determine and communicate the viability of the new idea to the trainer and the class.

3. Evaluate required changes to the current business operations.

3a. Summarise the changes which will need to occur so that your nominated marketing idea can be introduced into the Australian market place.

Summary of Proposed Changes

Resource

Type

Change

Staff

· Number of staff

· Job roles

· Organisational structure

Customers

Infrastructure

Equipment

Marketing

3b. How can you ensure your chosen idea will not affect the quality of customer service existing customers currently experience.

Customer Service Review

Potential Problem

Solution

3c. From the information you gathered in 3a, estimate the possible cost of additional resources.

Resources

Description Approx Cost $

Additional Staff

2 new salespeople

50,000

Estimated Total Cost

4. Legislation

4a. Discuss how your chosen company will comply with the following

legislation acts and codes of practice within Australia.

a. Work, Health and Safety Act, 2009

b. Competition and Consumer Act, 2010

c. Privacy Act, 1988 (cth)

d. Do Not Call Register Act, 2006

e. Australian e-Marketing Code of Practice – March 2005

Please submit the following to your trainer for assessment.

· Completed report and supporting documentation.

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