Bsbmkg609a assessment answers

BSBMKG609 Develop a marketing plan – Assessment Task 1 Last Updated: July 2016, Version No. 1

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Task 01 (Written Report) - Develop marketing strategies

Submission details

The Assessment Task is due on the date specified by your trainer. Any variations to this

arrangement must be approved in writing by your trainer.

Submit this document with any required evidence attached. See specifications below

for details.

You must submit both soft copies and printed copies of your answers.

Soft copies-

Upload on the eLearning to the specific submission folder with a cover page clearly indicating

your name, student id, assessment no and the unit name or put those information in the

header and footer of your documents.

Printed copies-

Submit to your Trainer with the "Assessment Cover Sheet" (Filled out and signed

appropriately) attached on top of your documents.

Assessment description

For the organisation outlined in the case study provided, identify two marketing

opportunities and evaluate each opportunity for risks, strengths, weaknesses and alignment

with organisational objectives. After you have reviewed the opportunities, select the best

fitting opportunity for the organisation and develop marketing strategies, approaches and

activities to take advantage of the opportunity.

Procedure

You are required to submit a report that addresses all of the elements listed in the procedure.

The report should be structured using the headings below.

Organisational overview

1. Develop an organisational overview that:

a. outlines the strategic direction and organisational objectives

BSBMKG609 Develop a marketing plan – Assessment Task 1 Last Updated: July 2016, Version No. 1

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b. outlines the current size, capabilities and resources of the organisation, including

any notable strengths and weaknesses

c. identifies any gaps between the objectives, and the current capabilities and

resources.

Opportunities

1. Identify two marketing opportunities that meet the objectives and evaluate the risks and

benefits of each opportunity.

2. Recommend the opportunity that best addresses organisational objectives and:

a. develop a marketing mix strategy that fits within the capabilities and resources of

the organisation

b. describe how your strategies align with the strategic direction of the organisation,

and give justifications for your selection

c. detail a marketing performance review strategy using an appropriate tool

(competitive analysis, life cycle model, value chain analysis, etc.) to review the

performance of the organisation against marketing objectives

d. include the metrics to be used in measuring marketing performance.

Tactics

1. Detail the tactics necessary to implement the strategy you have outlined, including:

a. scheduling of activities to enact the strategy

b. costing

c. accountabilities and responsibilities

d. a plan for coordinating and monitoring scheduled activities including KPIs.

2. Outline any legal and ethical requirements that impact on the sele