Bsbwor502 lead and manage team effectiveness assessment answer

The mission statement is defined as a company’s “statement of purpose.” The current mission statement for the Walt Disney Company is:

“To be the world’s leading producers and providers of amusement and information. Using our portfolio of brands to differentiate our content, services and consumer products, we track for to develop the most creative, innovative and profitable entertainment experiences and related products in the world.”

Vision

Walt Disney strives to be the world’s most famous entertainment company by creating an amazing experience for individual of all ages.

Objectives

Objectives are the goals which an organization wants to achieve in future. Objectives can be both long term and short term. Organizations design their objectives according to economic and competitive climate.

They design their compensation programs to achieve the following objectives in the context of the Company’s large and complex business:

· Support the Company’s business strategy and business plan by clearly communicating what is expected of executives with respect to goals and results and by rewarding achievement;

· Attract, motivate, and retain executives with superior talent; and

· Align incentive compensation with performance measures that are directly related to the Company’s financial goals and creation of shareholder value.

The Walt Disney Company mostly does not publish its corporate objectives.

Strategies

Strategies are the tools through which company attain its objectives. We can also say strategies are the path to achieve objectives.

Strategy is the course of action on which an organization decides to get on affects all divisions and aspects of said organization. Strategies should be formulated and implemented only once all internal and external factors are assessed. Only then can a strategy be deemed “safe” for a company for implementation. So Walt Disney will make its strategies after assessing its internal and external factors.

Disney Goal

At Disney, we believe being a good corporate citizen is the right thing to do: for our consumers and guests, our employees, and our businesses. It makes our company a desirable place to work, reinforces the attractiveness of our brands and entertainment, and strengthens our bonds with families.

Our goal is to achieve exceptional performance by embedding citizenship into all of our daily decisions and actions, guided by three core principles.

Core Principles

Act

Act and create in an ethical manner and consider the consequences of our decisions on people and the planet

Champion

Champion the happiness and well-being of kids and families in our endeavors

Inspire

Inspire kids and families to make a lasting, positive change in the world

Disney competitors:

These are some major competitors of Walt Disney

· News Corporation,

· Viacom

· NBC Universal

· Times Warner

Competitive Profile Matrix (CPM)

Before designing any strategy it is necessary to see the strategies and performance of our competitors. We evaluate the competitive position of our competitors and than make the strategies for the future. So this is the competitive profile matrix which will show the position of our competitors with respect to us like News and Time Warner.

Corporations

Walt Disney

Time Warner

News

Critical success factors

Weight

Rating

Score

Rating

Score

Rating

Score

Advertising

0.4

2

0.20

4

0.8

3

0.6

Product Quality

0.3

3

0.10

3

0.3

4

0.4

Price Competitiveness

0.1

2

0.05

3

0.45

2

0.1

Management

0.3

3

0.1

4

0.4

3

0.3

Financial Position

0.4

4

0.10

3

0.3

4

0.4

Customer Loyalty

0.45

3

0.15

2

0.3

3

0.45

Global Expansion

0.6

3

0.20

4

0.8

3

0.6

Market Share

0.1

2

0.2

3

0.3

3

0.3

2.75

1

3.65

3.15

External audit:

Opportunities:

· Economic conditions prevailing in USA reflect moderate position.

· Walt Disney is practically ready to internalize the social shift.

· Walt Disney is implementing all the related laws regarding entertainment industry.

· Opportunity to renovate attractions in Park and Resorts Division due to increase in profit

· Growth from cable and satellite operators creating even more possibilities for Disney to make money with their network

· Prospect to build more theme park and resorts worldwide

· Openings in other areas of the travel business

· Opportunity to invest in building theme parks to satisfy the increase in guest spending, theme park attendance, and hotel occupancy

· Target new costumers group

· USA is maintaining favorable strategic directions towards entertainment industry.

· Walt Disney is proactive in both sensing & implementing the new technology.

· International components for Walt Disney actually seem favorable. Therefore new markets should be searched and taken into consideration in foreign developed countries like Malaysia, Singapore, and Thailand etc.

Threats:

· The entertainment is experiencing social shift whereby members of the society are seeking out value, more relaxation activities and have become knowledgeable also.

· Entertainment industry is subject to various legislations which a pass at reasonable rapidity.

· The formal policies of USA are not based on objective analysis and judgment.

· Technologies advancement shift is quite significant resulting in impact on entertainment