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BUS/475v10
Project Plan
BUS/475 v10
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Project Title: Wk 4 – Apply: Project Plan
Project Objectives:
· Product Planning
· Product Development
· Product Release
Operational Step
Responsible Person
Timeline
Decision areas, design of goods and services. The system of interactions area are successful in making Apple excel in the design of its technological products.
Senior VP (Engineering) and Senior VP (Operations)
4-6 weeks
Schedule performance, product cost, the measurement of effectiveness, details every stage of the designing process
Jony Ive, a British designer which is the chief design officer and his design team
Meet every Monday to examine every product that’s in design phase
The final step is the product release is when the product is reviewed and considered to be as good as it can be
The engineering program manager and the global supply manager
Released every year in September
Example
Project Title: Desert Taco Opportunity
Description: Based on initial feedback from customer surveys, online discussion/social media groups, and SWOT analyses, you’ve determined that there is an opportunity to increase your organization’s customer base through the introduction of desert tacos in your food truck menu.
Project Objectives:
· Identify the top 3 potential customer groups for this opportunity and describe their characteristics and preferences
Operational Step
Responsible Person
Timeline
Analyze data to determine what will get potential customers
Market Research Manager
3 weeks
People from the age of 18-35 which includes the youth, students and young working professionals
Director of Marketing
4 weeks
Faster processor, larger screen and a lower price
Market research
3 weeks
Finding out if customers are satisfied with the quantity of product on hand or the wait time for new products
Senior operations manager
1 week
Determine the top 5 locations and times to complete a pilot study with your test market.
Operational Step
Responsible Person
Timeline
Determine the best research methods to use and to troubleshoot unforeseen issues
Research team
2 weeks
Research what areas that have the strongest number of sales
Research team
4 weeks
Putting ads on social media to promote new products
Social Media Marketing team
1 week
Keeping track of product and inventory
Inventory Team
Daily
Estimate the required inventory and supply chain needs necessary to support the Apple pilot
Operational Step
Responsible Person
Timeline
Apple’s inventory turnover
Inventory Team
weekly
How the product will be supplied and obtain product pricing quotes and delivery timelines.
Research team
1 week
How the product will be shipped and storage needs
Operations Manager
Daily
My project plan’s objective is to define what are the strategic management and role of strategies used and to focus on the process and focusing on the target audience. Apple is well known globally and is the 3rd largest in technology and services and the 2nd largest smartphone company in the world. Apple is known to be one of the most valuable and strongest brands in the world. Apple has a uniqueness which is one of the reasons for its success. Apple’s marketing strategy for its products is finding out what the customer wants, what features it has, where and when it will be available and the cost. Apple’s mission is committed to providing the best innovations and technologies in the world. With these various roles, steps along with the people who are responsible for making sure that these tasks are going according to plan at a timely manner. Apple provides its users with a wide range of products in order to satisfy its customers technology needs. The company strives to achieve the benefits that are key to its users like quality, customers want something that’s durable. In order to stay relevant the design market must have a well thought out design. In order to do a good job, you must be focused and eliminate all of the unimportant opportunities and have empathy to truly understand the customers needs.
https://www.apple.com
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Copyright 2019 by University of Phoenix. All rights reserved.
Copyright 2019 by University of Phoenix. All rights reserved.
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