BUS-FP3022 - Assessment 2

Write a 600–800 word white paper for a consulting company about the supply chain and distribution strategy of a manufacturing company, based on a library article.
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:
• Competency 1: Design a supply chain to support an organizational strategy.
o Explain why a company's supply chain strategy is successful.
• Competency 2: Improve efficiency in the supply chain.
o Describe the main challenges facing a company.
• Competency 3: Manage a supply chain in order to satisfy customers.
o Describe how a company has changed its supply chain to satisfy its customers.
• Competency 4: Communicate in a professional manner that is consistent with expectations for supply chain managers and participants.
o Exhibit proficiency in writing, critical thinking, and academic integrity by appropriately attributing sources.

Assessment Instructions
For this assessment, consider that you work as a business analyst for a consulting firm that specializes in helping clients improve their operations and associated processes. Your manager asked you to write a white paper that they will use to demonstrate how your firm can help clients implement best practices in their supply chains and distribution channels, and you and your manager selected Dell as the subject of the white paper.
Dell has been selling computers for over 25 years with its unique, direct build-to-order sales model.
As part of your research into Dell's supply chain and distribution strategy, you identified related articles in the Capella library (linked in the Resources under the Required Resources heading) that you decided to use to help you write your white paper. You and your manager decided your white paper should address the following points:
• Analyze why Dell's supply chain strategy is successful.
• Describe the main supply chain challenges that Dell is now facing and provide strategies to effectively overcome the challenges.
• Analyze how Dell has changed its supply chain to satisfy its customers. As an example, was Dell's decision to sell its products via retail outlets a viable solution? Do you agree with this distribution strategy? Why or why not?
Based on the intended audience, your report should be well organized and written in clear, succinct language. Target 600–800 words. Attributing sources in your professional and academic work supports your analysis and conclusions and demonstrates ethical behavior and academic honesty. Following APA rules for attributing sources provides consistency and ensures that readers can locate original sources if desired.

Required Resources
The following resources are required to complete the assessment.
Library Resources
The following e-books or articles from the Capella University Library are linked directly in this course:
• Gray, M. (2007). Revolving around the customer [supply chains customisation]. Manufacturing, 86(6), 28–31. doi:10.1049/me:20070603.
• Kapuscinski, R., Zhang, R. Q., Carbonneau, P., Moore, R., & Reeves, B. (2004). Inventory decisions in Dell's supply chain. Interfaces, 34(3), 191–205. doi:10.1287/inte.1030.0068.
• Blanchard, D. (2012). Dell taps into innovation to reach emerging markets. Industry Week/IW, 261(11), 45.