BUS320: E-Commerce and E-Business

1) E-commerce can be defined as:

A) the use of the Internet, the Web, and mobile apps to transact business.

B) the use of any Internet technologies in a firm's daily activities.

C) the digital enablement of transactions and processes within an organization.

D) any digitally enabled transactions among individuals and organizations.

2) ________ is an example of e-business.

A) Amazon's inventory control system

B) The Amazon.com website

C) An Amazon mobile app

D) Amazon's Pinterest page

3) Which of the following terms is synonymous with e-commerce?

A) e-business

B) digital commerce

C) the Internet

D) the Web

4) Which of the following is not a major technology trend in e-commerce in 2016-2017?

A) Mobile messaging services become popular with smartphone users.

B) Firms are turning to business analytics to make sense out of big data.

C) The mobile computing and communications platform creates an alternative platform for online transactions, marketing, advertising, and media viewing.

D) Computing and networking component prices increase dramatically.

5) Which of the following is not a major business trend in e-commerce in 2016-2017?

A) the growth of a mobile app ecosystem

B) the weakening revenues of B2B e-commerce

C) the emergence of social e-commerce

D) the growth of the on-demand service firms

6) Which of the following features of e-commerce technology is related to the concept of network externalities?

A) richness

B) interactivity

C) universal standards

D) information density

7) Interactivity in the context of e-commerce provides which of the following functionalities?

A) the ability to physically touch and manipulate a product

B) complexity and content of a message

C) the ability of consumers to create and distribute content

D) the enabling of two-way communication between consumer and merchant

8) Which of the following is a physical place you visit to conduct business?

A) marketspace

B) marketplace

C) social network



D) the Internet

9) The total number of users or customers an e-commerce business can obtain is called:

A) ubiquity.

B) interactivity.

C) reach.

D) information density.

10) Which of the following refers to the complexity and content of a message?

A) richness

B) reach

C) information density

D) interactivity

11) E-commerce is available just about everywhere and anytime. This is known as ________.

A) richness

B) information density

C) ubiquity

D) reach

12) Which type of e-commerce is distinguished by the type of technology used in the transaction rather than by the nature of the market relationship?

A) consumer-to-consumer (C2C)

B) social e-commerce

C) mobile e-commerce

D) business-to-business (B2B)

13) Which of the following is an example of social e-commerce?

A) Amazon

B) eBay

C) Wikipedia

D) Facebook

14) Which of the following is an example of an on-demand service company?

A) YouTube

B) Airbnb

C) Tumblr

D) Facebook

15) Which of the following is an example of C2C e-commerce?

A) Amazon

B) Groupon

C) Craigslist

D) Go2Paper

16) All of the following are examples of social networks except:

A) Instagram.

B) Twitter. 

C) Y Combinator.

D) Pinterest.

17) Which of the following is not a characteristic of a perfect competitive market?

A) Price, cost, and quality information are equally distributed.

B) A nearly infinite set of suppliers compete against one another.

C) Customers have access to all relevant information worldwide.

D) It is highly regulated.

18) The early years of e-commerce were driven by all of the following factors except:

A) an emphasis on exploiting traditional distribution channels.

B) a huge infusion of venture capital funds.

C) an emphasis on quickly achieving very high market visibility.

D) visions of profiting from new technology.

19) Above all, e-commerce is a ________ phenomenon.

A) technology driven

B) finance-driven

C) sociological

D) government-driven

20) Which of the following is one of the three primary societal issues related to e-commerce?

A) liability

B) anonymity

C) equity

D) intellectual property

Please answer four (4) out of six questions below. No credits will be given if more than four answers are provided.

1) Explain why a firm's online inventory control system is an example of e-business rather than e-commerce. What is the key factor in determining if a transaction is "commerce"?

2) Identify the eight unique features of e-commerce technology and explain how these features set e-commerce apart from more traditional ways of conducting commercial transactions.

3) How has e-commerce changed the marketing of goods?

4) List and briefly explain the main types of e-commerce.

5) What is a first mover? Why was being a first mover considered to be important during the early years of e-commerce?

6) What kind of problems does the global nature of e-commerce pose?