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Question 1
While it is important for a database to record every transaction with a customer, recording of interactions that are unrelated to a purchase are not necessary.
True
False
2 points
Question 2
Premiums are prizes or gifts consumers receive when purchasing products.
True
False
2 points
Question 3
In ad tracking research, if respondents are asked if they have a "general positive feeling about a brand," the measure obtained is which type of score?
Impression
Brand image
Emotional
Brand equity
2 points
Question 4
Geocoding allows for combining demographic information, geographic information, and purchase history data.
True
False
2 points
Question 5
A data warehouse contains customer information such as customer email addresses, purchase and communication histories, and personal preference profiles.
True
False
2 points
Question 6
A small perfume sample placed in a magazine is which type of sampling?
Selective
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