Business growth overview dataset

Purpose of Assignment

This assignment is designed to help students analyze and interpret primary and/or secondary data and research. First, students will be provided with a marketing report that allows for preparing basic executive level data insights. Second, they will be allowed to pick a company and product or service. This assignment will help prepare students for the development of their marketing plan. Students will be creating a marketing plan (refer to Marketing Plan and Outline document) so they may want to choose a company and product or service that has data readily available or where they can use demographic/psychographic data to provide insights.

Assignment Steps

Part 1:

Analyze the Week 1 Business Growth Overview dataset. This is a marketing report generated by an analyst for the Senior Vice President (SVP) of Marketing at a large corporation. The analyst is new and has provided summary data but no insights or commentary for the SVP.

Construct a minimum 525-word memorandum for the SVP providing insights and commentary. The memorandum should include your analysis of the following:

· Major areas of increase and decrease in revenue or type and/or category of business

· Trends that are evident in terms of revenue or type and/or category of business

· Insights that would help formulate marketing strategies to either continue growth or reverse decline

· Additional analysis you (if you were SVP) would like to build a marketing goal and strategy or strategies (and why)

Part 2:

Select a global or multi-regional (does business in more than one country) company and one of its products or services that will serve as the basis for your marketing plan. You should obtain two years of annual reports as well as two years of 10K reports (provides a comprehensive overview of the company's business and financial condition and includes audited financial statements) for your data source. Once you have selected your product or service, you must define the size and type of your selected company that provides the product or service (available from annual reports). This need not be elaborate but must include total number of employees, production volume, distribution methods, and so forth. Record this information in a summary document as outlined below.

Company and product selection is a critical part of this project. You must ensure your proposed company can implement the marketing methods discussed in Marketing Management.

Prepare a minimum 175-word summary document and send it to your instructor as a record of your selection. The summary document should include the following:

· Name of Company

· Location of Company Headquarters

· Name of Product or Service selected

· General description of company (number of employees, revenue, type of ownership, web page, etc.)

· General description of product or service

Memo

To:, Senior Vice President (SVP) Marketing Department

FROM:, Analyst

Date: March 20, 2017

SUBJECT: Marketing Strategies to Improve the Company’s Revenue Earnings

Thank you in advance for reading this memo that identifies what I have reviewed based on our company collected data and financials.

From my analysis, I see that we have experienced some changes in the revenue earnings from 2015 and Quarter’s One and Two from 2016 financial year, this could be based on the strategic operations adopted. There was a general improvement in the company’s financial performance; there were areas that had a noticeable decrease in revenues; this could be possibly due to management not releasing the funds to finances promptly for implementation of strategic plan.

In the review, I noticed three major areas showing increased revenues were the Domestic in our Global Breakout area, Expand in the Customer Rank area and Commercial in our Customer Class area. Please see the table below this provides a full view of what the Revenue Earnings were in both quarter’s one and two as well as the comparison and increase from 2015 vs. 2016.

Revenue Earnings

Qtr. 1, 2016

Revenue Earnings

Qtr. 2, 2016

Revenue Earnings

2015 vs. 2016

Domestic

$12,085,137

$6,145,978

+ $1,930,466

Expand

$7,634,424

$4,017,070

+ $1,282,340

Commercial

$7,195.592

$3,719,525

+ $1,130,973

(University of Phoenix, 2017, p. Spreadsheet).

The increase in revenue was due to the growth made by our marketing and advertisement teams and their incredible strategic planning for improvement.