Can you recycle batiste dry shampoo

Batiste Dry Shampoo Competitive Analysis & Marketing Analysis

Product to Summarize: Batiste Dry Shampoo

Part 1 of 2:

Prepare a four-page competitive analysis by examining one to two competitors to your product or service. Identify the direct competition to your product or service and analyze their strategies, objectives, strengths, and weaknesses. Conduct a competitive analysis on both the industry and market of your chosen product or service. See the CLA1 Part 1 of 2, GUIDE TO COMPETITIVE ANALYSIS. (Provide at least 2 references in addition to the textbook.)

Part 2 of 2:

Prepare a 4 page marketing strategy based on the elements of the 4 P's used in your chosen product or service. Review the CLA 1 Part 2 of 2 GUIDE TO THE MARKETING MIX ANALYSIS, which can be found in the GAP portal in the course resources. Write about the product you selected in Week 2. The marketing mix is the 4 Ps (product, place, price, and promotion) and each element should be addressed in the report. You may use the “7 Ps” if applicable to your service selection.

Use sources in addition to your textbook, and provide citations. For example, reference The Wall Street Journal, The New York Times, and other major news/business publications that contain articles about your chosen product or service. Please make use of other business books and sources that deal specifically with your product, industry or market segment. Additionally, www.census.gov is a great resource for demographic information.

Note:

1. Need at least 7 peer-reviewed article as the reference

2. Please send me one of the peer-reviewed article that you will use in the paper ahead which I need to summarize in my discussion question.

2. Please refer to the Guide of Competitive Analysis and Guide of Marketing Analysis that I have attached

3. I have also attached the Environmental Analysis of Batiste Dry Shampoo which I presented for your reference

THE ENVIRONMENTAL ANALYSIS

Batiste - Dry Shampoo

Personal Hair Care Brand founded in 1975 (Batiste)

Acquired by Church & Dwight UK Ltd in 2010 (Church & Dwight Co., INC.)

Batiste has been the UK’s #1 Dry Shampoo brand for over 30 years (Batiste)

Batiste is sold worldwide in more than 50 countries. (“Batiste becomes number one”, 2016)

37.5 % share in its eight main markets of the UK, France, Australia, US, Canada, Mexico, Germany and China, and is the market leader in each. (“Batiste becomes number one”, 2016)

Mission: To empower consumers to take better care of their hair and feel instantly transformed. (Johnson, 2015)

Source: Batiste Website

Batiste - Market Segment

Demographic Segmentation

Gender

Age & life cycle stage

Psychological Segmentation

Psychological Traits

Lifestyle

Behavioral Segmentation

Needs & Benefits

Source: Alexa Blog

Batiste - Target Market

Gender

Women with long hair

Age & life cycle stage

Between 18-35 years old

College Student & Young Professional

Psychological Traits

Time consuming

Appearance Conscious

Life Style

Busy working life

Outdoor Activity

Needs & Benefits

Time-saving

Convenience

Source: （Ward, 2019)

Batiste - Macro-Environmental Analysis

Social/Cultural

Lifestyle change

Leisure activities

Environmental/Natural

Environmental Friendly Product

Opportunities

Saving Energy and Water (Baden, 2020)

Recyclable Aerosol Can (Batistie)

All the ingredients have been tested to ensure maximum safety. (Batistie)

Threats

Aerosol propellants could damage the ozone layer - Global Warming Concern (Reisch, n.d.)

Introduce aerosol-free product line

Source：PESTEL Analysis

References

Agwu, M. E., & Onwuegbuzie, H. N. (2018). Effects of international marketing environments on entrepreneurship development. Journal of Innovation and Entrepreneurship, 7(1), 1-14. doi:http://dx.doi.org/10.1186/s13731-018-0093-4

Alexa Blog. Retrieved from https://blog.alexa.com/types-of-market-segmentation/

Baden, D. (2020, March 3). Change the way you wash your hair to help save the environment. Retrieved from http://theconversation.com/change-the-way-you-wash-your-hair-to-help-save-the-environment-111113

Batiste. Retrieved from http://www.batistehair.co.uk/about

Batiste becomes number one dry shampoo brand globally. (2016, August 22). Retrieved from https://www.cosmeticsbusiness.com/news/article_page/Batiste_becomes_number_one_dry_shampoo_brand_globally/120420

Church & Dwight Co., INC. Retrieved from https://churchdwight.com/company/history.aspx

Johnson, T. C. (2015, August 19). Retrieved from https://thedieline.com/blog/2015/8/13/batiste

PESTEL Analysis. Retrieved from https://pestleanalysis.com/pestel-framework/

Reisch, M. S. (n.d.). Global Warming Concerns Put Pressure On Aerosol Propellants. Retrieved from https://cen.acs.org/articles/93/i42/Global-Warming-Concerns-Put-Pressure.html

Ward, S. (2019, June 25). Use Target Marketing and Market Segmentation to Improve Your Bottom Line. Retrieved from https://www.thebalancesmb.com/target-marketing-2948355