Capsim simulation analysis report

Structured Approach

to the

Simulation Analysis Report

BA 411
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Created by Nancy L. McClure for classroom use only.

Do not distribute, photocopy, or reprint without permission.

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BA 411 - Extra Credit Opportunity
Smeal SWAP

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First SWAP Deadline is Tuesday, March 15th

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Simulation Analysis Report

Grading Criteria for SAR at the top of the ANGEL website:

Due Date for SAR is 2/24/16 at 9:00 a.m.

Submit to Turnitin (Turnitin instructions provided by your TA)

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How to Prepare your
Simulation Analysis Report
Materials/References Required:
Capsim Courier (all 7 rounds) and Related Financial Reports
“Seven Deadly Sins of Analytical Writing” Article
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How to Prepare your
Simulation Analysis Report
Key Questions to Consider:
Who is my Audience?
What is the purpose of this communication?
What are the key points I need to make?
What is the best way to communicate this information?
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How to Prepare your
Simulation Analysis Report
Analysis – The “Big” Picture:
Should focus on answering:

Why you made key decisions
Impact of decisions on operations and profitability
Consider your strategy and the competitive environment when analyzing these decisions

Provide quantitative analysis (including charts and graphs you construct) to:

support these decisions, and
explain their impact on your company’s profitability
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How to Prepare your
Simulation Analysis Report
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Key Functional Areas

How to Prepare your
Simulation Analysis Report
Analysis – Application to Your Capsim Company:

Consider your Strategy, and its impact on the following key areas:
R&D
Marketing
Production
Finance
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Linking Strategy and Operations and ROI

For Each Functional Area, consider expected ROI for potential investments:

Marketing

ROI for investments in Awareness and Accessibility

R&D

ROI for investments to update current products or introduce new products

Production

ROI for investments in capacity

Finance

ROI for debt (leverage)

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How to Prepare your
Simulation Analysis Report
R&D Analysis:

Some Key Questions to consider when analyzing your R&D decisions:
Why did you change (or not change) your products placement on the perceptual map, including the timing of the adjustments?
How, specifically, did this impact your company’s profitability?
How did your competitors’ actions impact your decisions and profitability?
What will you do differently in the future to improve your R&D outcomes?
How could you quantitatively demonstrate these points in charts/ graphs?
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How to Prepare your
Simulation Analysis Report
Marketing Analysis:

Some Key Questions to consider when analyzing your Marketing decisions:
How, specifically, did you invest in your products’ awareness and accessibility?
How did the timing and amount of your investments impact your company’s profitability?
What impact did your competitive environment have on the amount, timing, and profitability of your investments?
What will you do differently in the future to improve your Marketing outcomes?
How could you quantitatively demonstrate these points in charts/ graphs?