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SWOT Analyst- (Job G). Conduct a SWOT analysis on the company we are studying. You may use a chart for this deliverable. However, you need to make one recommendation based upon the information you provide in your analysis.
C-47 Case 4: Carlsberg in Emerging Markets CASE 4 Carlsberg in Emerging Markets A breeze of optimism blew through the office of Carlsberg A/S’s CEO, Jørgen Buhl Rasmussen. After finally gaining 100 percent control over the giant Russian brewery Baltic Beverages Holding (BBH), and with the investments in Western China beginning to bear fruit, the newly appointed CEO was confident that the Danish brewing company’s intensified focus on emerging markets would pay off. The company was counting on tapping the massive potential in emerging markets in order to achieve a much-needed reduction in its dependency on the maturing and stagnating Western European beer markets, which accounted for a full 61 percent of the company’s revenue in 2007. Indeed, Carlsberg’s emerging market efforts had come a long way. In the Russian market, which was considered to be one of the fastest-growing beer markets in the world, Carlsberg enjoyed market-leader status through its ownership of BBH.
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