Carol ann beauty salon brickell

COMPANY NAME:

Innov Inc.

GROUP MEMBERS:

Karla Portela: CEO, Customer Relations Manager

Paloma Rieder: CFO, Operations Manager

Najla Alzahem: CTO, Web Developer, Graphic Designer

Jiangyi Qiu: Marketing Manager, Application Developer

APP NAME:

Booking Beauty

PROBLEM STATEMENT:

There are many salon applications for individual businesses in which a client can

make a reservation based on that salon’s schedule and show up to the appointment at the

selected date/ time. However, there is no application that allows the client to choose from a

list of services, compare prices of various salons in the area, book a reservation with the

desired stylist, receive discounts and select the location for the performance of the service.

The beauty market needs an application that would simplify this process for their busier

clients, add a certain level of comfortability whether it be at home or at the salon, and have a

feature that compares prices of salons for their money-conscious clients.

Clients are simply seen as nothing more than a client. They would need to go to a

salon, wait for a long time to be seated, walk to wash their hair, move from one seat to

another throughout the service, and at the end clients might even leave the salon dissatisfied!

SOLUTION + APP DESCRIPTION:

● BOOKING BEAUTY is a Mobile App that places beauty on demand.

● With BB, services are delivered to your doorstep or to your desired salon.

● You no longer need to worry about not having time to call, scheduling around salons’

available dates, or even going through the trouble of finding a salon. We are offering

a platform for beauty lovers to search for a salon, select their desired services, and

book an appointment with beauty professionals.

● We bring convenience to your routine by allowing you to book an appointment, in the

location of your choosing, with any of our partner salons. With a tap of a button, your

favorite beauty specialist becomes available to you!

● Whether it’s a same day blowout, a haircut tomorrow or manicured nails next month,

BOOKING BEAUTY makes beauty effortless!

● BB offers the services of hair stylists, nail stylists, masseuses and makeup artists

while providing a 5-star performance every time.

● Beauty lovers can also compare salon-pricing information to ensure that they are

receiving the best price. Salon promotions and specials will be updated daily as well.

● BOOKING BEAUTY is your seamless pathway onto staying beautiful!

LOGO:

LOGO DESCRIPTION:

Logo created for a software developing company specializing in on-demand beauty services.

The graphics symbolize a relaxed person receiving a service in the comfort of their home.

The logo was designed to portray relaxation, customization and on-demand services. The

pastel color scheme also reinforces the relaxed aspect of the logo.

BUSINESS MODEL CANVAS: https://canvanizer.com/canvas/wJs-urSigUEwx5hzIp67gMyu2v8m2nuY

VIABILITY

With the combination of other existing platforms such as: Instagram, Facebook and Maps,

Booking Beauty is able to become the platform for beauty lovers to choose a service,

compare prices of competitors, book appointments and select their desired locations.

The technology and software needed for Booking Beauty to be possible is already available

and existing. The use of the other platforms is as follows:

● Instagram: once selecting the salon, the client has the option to view (and post) some

end products of the salons; such as: hair styles, nail colors, spa treatments etc.

● Facebook: if the clients select the option to sign up with Facebook, they have an

opportunity to gain ‘beauty points’ if they share posts from Booking Beauty. After

accumulating ‘beauty points,’ the client could receive a discount on selected services.

● Maps: the client has the option to view how far the salon is from their current location,

and therefore decide if they’d prefer the service done at their home.

● Salons: the chosen salons (Edward James, Peace Love, Roberto Giordano, Carol

Ann’s, Image Beauty, Roma & Co., Dry Deluxe and Trini Salon) are all currently

operational and leading salons in the beauty industry - and they are all located in

Miami.

In terms of revenue, Booking Beauty offers two types of paid monthly subscriptions,

including: basic member and premium member. Also, the Booking Beauty app will include

many opportunities for the salons to advertise for a fee.

CREATIVITY/ORIGINALITY:

We live in a fast paced world, where we have to manage the little time we have left to treat

ourselves. It is more and more difficult for people to find every beauty treatment they want in

the same place, in a convenient location, and at a time that fits their busy schedule. We are

not just another appointment app or website; we are the service you’ve been waiting for to

make your life simpler

We decided to innovate and put together different resources to provide you with an integrated

solution. With Booking Beauty, you will be able to connect with different salons throughout

Miami. You will be able to compare prices between the associated salons for the same

treatment. You could choose between booking an appointment to go to the closest salon (for

which you will have access to maps), or booking an appointment to have a beauty

professional go to your home or office and do the job at the comfort of your chosen

environment while you either relax or multitask.

This combination of price comparison and booking a beauty appointment at a location of

your choosing, sets Booking Beauty apart from all other beauty applications. It is a creative

way of taking care of your beauty needs, and saving you time and effort at the same time and

all at a touch of a button.

FLUIDUI:

https://www.fluidui.com/editor/live/preview/p_qRxHlKEn

zCVlltdHwU6QetFkmiauTuq9.1478904510212

USER INTERFACE

SOCIAL MEDIA INTEGRATION:

Booking Beauty will be linked to Facebook and Instagram. Users will be able to share

pictures, videos and comment on their experience of the salon service, in home or at the salon

they selected. They can upload it through their own accounts and link their media upload to

the Booking Beauty account by tagging @BookingBeauty on Facebook or hash-tagging

#BookingBeauty on Instagram. Booking Beauty’s account on Facebook and Instagram wants

to share clients’ experiences on the account. More followers will be inclined to keep up with

the page to see posts uploaded by other clients. The client also has the option to provide

feedback, comments and ratings to be shared on BB’s account. Booking Beauty will not be

like any other app, however, we will try to satisfy our customers as much as possible, and the

social media integration makes this possible.

FACEBOOK: https://www.facebook.com/Booking-Beauty-1111064042282487/

INSTAGRAM: https://www.instagram.com/bookingbeauty305/

AESTHETICS:

- The icon borrows a popular template that is used by many beauty apps. The icon itself

doesn’t give any indication about the brand, but it entices users to open it and see

what the app is about. The icon foreshadows the relaxing color scheme see throughout

the app: light salmon, lavender and olive green.

- Throughout the development of our application, we

stayed true to our logo’s main color scheme. The chosen

color scheme gives users a lively and comfortable feeling

that is more inclined toward younger users. Our app’s

interface is beautiful, simple, elegant and organized

(important for clarity and usage purposes). The home

screen shows the most visited

components of the application

without being too overcrowded so

the user doesn’t feel overwhelmed.

- The icons used are all clip art images related to beauty

treatments and services. They’re easy to interpret, going along

with our attempt at clarity and easy passage through the app.

- Here we included the logos of the individual

businesses to trigger brand recognition amongst our

clients. We also minimized the use of buttons and made

fonts larger so the client isn’t overwhelmed by the app;

this design implementation shows our app is made to

simplify the lives humans.

- We decided to incorporate our color palette to normal device buttons such as the

search bars, keyboard, vertical scrollbar, status bar and drop down menus. The lively

yet calming colors remind our users that they are in fact using an app meant for

relaxation.

GAMIFICATION POINTS: Reward points for:

- 15 points for referring 5 friends

- 10 points for Feedback after receiving a service (or for sharing it on Facebook)

- 10 points for attending all of the appointments without cancellation 5 times in a row

- 10 points for every $50 spent

- 5 points for punctuality (in physical salon location)

- 5 points for activating your account

Discount: (for participating salons)

- 10% off after accumulating 100 points

- Free services for every 1000 points accumulated (total value of $150 dollars)

- If members spend more than $250 a month using the app (50 points), they receive a

20% discount on premium membership for the next month

MEMBERSHIP PACKAGES: Premium

- Pay $15 a month and you get to compare and choose between the 8 salons

- You get preferences in booking appointments and no late cancellation fees

- You have the option to choose the stylist

- You get 10% discount for every service exceeding $100

- You have the option to view promotions offered by individual salons

Basic

- Pay $8 a month and you get to compare and choose between the 5 salons

- You get preferences in booking appointments

Free

- Pay nothing and compare/ choose between 2 salons with the lowest prices

USABILITY

Test Objectives:

- Do people understand the value proposition - The concept of an easy-to-use

application for finding and booking salons in the customer's desired location?

- Do people understand the flow of the app - intuitive passage through the application?

- Do people understand they can select how the salons are presented to them - by price,

location or A-Z?

Participants: 4 participants chosen via panel. - All must own a smartphone A mix of men and women

1. Carina Rieder 2. Niko Coles 3. Liuting Zhu 4. Sabika AlZahem

Results:

1. Carina Rieder

After downloading and testing the app prototype, Carina thought that the idea was great. She

would really like to have an app like that in Paraguay in order to avoid the traffic to go to the

salon and to avoid waiting time in the salon. She also thought the app looks real.

Regarding the functioning of the app, she thought it runs very smoothly, but she had minor

problems. She had troubles with the booking button because she had to press it several times

before it took her to the following slide.

She also said that after choosing the second service she was not directed to the check out. But

the overall impression was good.

2. Niko Coles

After downloading and testing the app prototype, Niko said the aesthetics (color scheme)

revealed right away what the application was for. He suggested using thinner scroll bars to

make the screens appear less cluttered but in turn more modern. He also said the application

was a good idea because men sometimes feel embarrassed to go to the salon; adding the

home service feature would save them from this embarrassment.

He said the usage was very intuitive except for the services page; he recommended we add a

home button so the customer has the option to go back to the home screen and not continue

on to the checkout screen (we immediately added this feature). He had no other critiques, and

finished by saying the application was overall well made.

3. Liuting Zhu

After downloading and testing the app prototype, Liuting said it was a novelty. Being from

China, she had never used an app like this before, and she genuinely thought it was a great

idea. She really liked the colors of the app and the logo, saying it gives off a relaxing feeling.

Also, she suggested that we clearly state an email will be sent to the client after booking a

reservation. But overall, she said passage through the app was very clear and she understood

all parts of the prototype.

4. Sabika AlZahem

After downloading the application and testing the app prototype, Sabika was pretty impressed.

She started off by saying the home screen was excellent. “From the logo on the home screen,

you can tell exactly what the application is about: something that has to do with relaxation

and convenience,” she stated. Sabika liked the pastel colors and added that the color scheme

is very suitable to our concept.

Going through the app, Sabika loved how simple and easy the app is when using it. She had

some small issues trying to go back and forth to the pages she wanted, which confused her

until she sorted it out. She was also confused by the other icon services that weren’t

functional, which I further explained that it was just a prototype. However, knowing it was a

prototype, she felt that it was easy to use and very convenient.

Overall, she loved the functionality and the idea of the application. She wishes this

application existed in Miami, where she can avoid the traffic and have her service done right

at her doorsteps! Maybe one day it will!

Website Name -> www.bte210b.wixsite.com/bookingbeauty

AESTHETICS

Our logo is located on the top left corner of the website, so it is the first thing people see

when they open the page in order to maintain brand awareness. Throughout to the

development of the website, we focused on maintaining the color scheme. We kept using

colors that give our customers a comfortable and relaxing feeling, inviting them to click

through the web page and check out the different sections we offer. The tabs on the website

include: ‘Company History,’ ‘How It Works,’ ‘Services,’ ‘Points & Packages,’ and ‘Contact.’

They appear simply organized on the top right corner of the home page; customers can click

on them to see in details what we offer. Like the app, the web page is more inclined toward

younger users. It is easy to use and everything is clearly described and elegantly organized,

providing a smooth transition from one section of the web page to the other. The home page

contains images of well-kept women, that irradiate a happy and relaxed image.

MARKETABILITY

Throughout the Booking Beauty website, we made sure to provide a button allowing our

viewers to download the application. Every page includes an item that brings the viewer to

our app prototype page (fluidui). We added this factor to reinforce the theme of our website:

downloading Booking Beauty’s mobile app.

On the ‘Points & Packages’ tab on the website, we have included the membership packages

made available to our clients. After downloading the app, the client is automatically

registered under a ‘free’ membership. Although downloading the app is free, upgrading to

uncover all benefits of the application does imply a cost. Upgrading to a ‘basic’ membership

is $8 a month while a premium membership is $15 monthly. As mentioned before, a paying

membership implies more benefits to our clients; this serves as an incentive to allure clients

into upgrading. By doing this, we have implemented the content marketing strategy of: ‘Help

Me Help You.’

On the ‘Download Booking Beauty For Your Phone or Tablet’ subpage under the ‘Home’ tab,

the client can view what platforms the application can be adapted to for downloading.

Booking Beauty is fully functional for all Android, iPhone and tablet devices. This subpage

will attract many people in the demographics of mobile devices, considering the mass

majority of people that either have an Android, iPhone or tablet device.

RESPONSIVE DESIGN ‘Home Page’ is the most important tab on the website. Here, our viewers can scroll down to see the many sections included on this page. The sections include: ‘About Us,’ ‘Meet Our Partner Salons,’ ‘Why Partner With Us?,’ ‘View Services,’ and ‘Contact Us!’

These are the tabs of the website. The viewer can select their desired tab. Under ‘More,’ the viewer can have a look at ‘Points & Packages’ as well as ‘Contact.’

Our email and contact number will be placed on the top left side of the website, where people can find it easily.

People can click on ‘Learn More’ to direct them to ‘Download Booking Beauty For Your Phone or Tablet’ page.

On the right top side of the website, people can click on either the ‘Facebook’ icon or the ‘Instagram’ icon to be directed to our Facebook/Instagram profiles.

‘Download Booking Beauty For Your Phone or Tablet’ is a subpage under the ‘Home’ tab. Here, the viewer can see what platforms the application can be adapted to for downloading. On the bottom of the page, there is a button that redirects the viewer to fluidui.

Hit ‘Download Now’ to view our Mobile App.

‘Why Partner With Us?’ is a section under the home tab. Here, any business that wants to find out more information about us can contact us directly.

Hit ‘Contact Us’ to send us an email about your company.

‘Contact Us!’ section falls under the ‘Contact’ tab. Here, viewers, beauty lovers or businesses can contact us via email, phone, Facebook or Instagram.

Whether you are a beauty lover, viewer or business, don’t forget to click ‘Send’ after filling out the email template so we can receive it and respond as soon as possible!

We also included our email address to accommodate any viewer that prefers to send their message through their personal account.

We included our phone number so our clients can contact us for any quick question they need answered immediately.

Click on the Facebook and Instagram icons to be redirected to our social media profiles.

‘Improve Your Selfies, See A Stylist’ is a section under the ‘Home Tab’ where viewers can click the ‘View Services’ button to be directed to the ‘Services’ tab.

Viewers can click on ‘View Services’ to be directed to the ‘Services’ tab.

‘User Interface’ is a section under ‘How It Works’ tab. Here, viewers can see a step-by-step slideshow tutorial on how the app works.

Viewers can click here to see our user interface of the application.

By clicking on ‘Take A Peek,’ users will be directed to the Booking Beauty app.

‘Membership Packages’ is a section under the ‘Points & Packages’ tab. Here, viewers can learn more about the membership packages offered on the Booking Beauty application.

Here, our viewers can find more information about the membership packages available on the Booking Beauty application.

‘Earn Points’ is a section under the ‘Points & Packages’ tab. Here, our viewers can find more information about the rewards and discounts.

Here, our viewers can find more information about the rewards and discounts made available to them after accumulating points.

SPECIAL SECTION

We divided the work equally amongst the four members of the group:

Paloma: in charge of the Business Model Canvas. Worked in the problem statement and

solutions. In charge of the creativity part of the project. Created the descriptions in the User

Interface for the application. Created the gamification plan. Contributed to the logo design.

Karla: created the app, web page and Facebook account. Worked on the user interface. In

charge of the logo creation and the aesthetics portion for the app.

Najla: created the Instagram account. Worked on the user interface. Worked with the problem

statements and solutions. In charge of the social media integration. Contributed to the logo

design.

Jiangyi: found salon logos, created the responsive design for the website, contributed to the

problem solutions, business model canvas, the logo and the aesthetics of the application.

We all contributed to the creation of the whole report.

Extra (present any other section of your interest)

Conclusions (summary of most important features accomplished during the project)

REFERENCES

European wax center application:

https://itunes.apple.com/us/app/ewc/id955013601?mt=8&ls=1

Yelp for the application: https://www.yelp.com/miami

Google maps: https://www.google.com/maps/

Salons web pages - for pricing and promotions

• Trini Salon: http://brickell.trinisalons.com/ & https://locu.com/places/trini-in-private-

hair-salon-and-spa-miami-us/#menu

• Dry Deluxe Salon: http://drydeluxe.com/services/

• Image Beauty Spa: http://www.imagebeautyspa.com/c/27/

• Carol Ann’s: https://locality.com/place/carol-anns-beauty-salon-miami-fl/menu

& http://www.carolannbeautysalon.com/services

• Roberto Giordano: http://rgsalon.us/menu-pricing/

• Image Beauty Spa: http://www.imagebeautyspa.com/c/20/services

• Roma & Co.: https://locu.com/places/roma-co-hair-studio-miami-us/

• Edward James Salon: http://edwardjamesandcompany.com/index.php/services/

• Peace Love Hair Salon: http://peacelovehairsalon.comcastbiz.net/services.shtml