Loading...

Messages

Proposals

Stuck in your homework and missing deadline? Get urgent help in $10/Page with 24 hours deadline

Get Urgent Writing Help In Your Essays, Assignments, Homeworks, Dissertation, Thesis Or Coursework & Achieve A+ Grades.

Privacy Guaranteed - 100% Plagiarism Free Writing - Free Turnitin Report - Professional And Experienced Writers - 24/7 Online Support

Case 2 apple's winning marketing strategy

13/10/2021 Client: muhammad11 Deadline: 2 Day

Marketing Case Analysis

10 Case analysis. Around 2 pages each.

All instructions + Rubric attached.

Book:

Marketing Strategy, 6th Edition by Ferrell and Hartline

Cases:

Trouble Brews at Starbucks (6th Edition)

Chevrolet: 100 Years of Product Innovation (6th Edition)

BP Struggles to Repair Its Tarnished Reputation (5th & 6th Edition)

Mattel Confronts Its Marketing Challenges (5th & 6th Edition)

IKEA Slowly Expands its U.S. Market Presence (5th & 6th Edition)

Gillette: Why Innovation May Not Be Enough (6th Edition)

Apple’s Winning Marketing strategy (6th Edition)

Netflix Fights to Stay Ahead of a Rapidly Changing Market (6th Edition)

New Belgium Brewing B: Developing a Brand Personality (5th & 6th Edition)

Zappos: Delivering Happiness (6th Edition)

Case Analysis Guidelines

Some Hints for Preparing Cases

· Skim the case first. Know the basic structure of the case and where the main information is.

· What are the broad issues? Who is involved in the case? What problems do they face? What is their situation like?

· What do the case question (located in the end of each case in the textbook) ask? What will it take to answer them? What issues in the course does the case involve? Make a list.

· Prioritize these problems (SWOT analysis). What issues are central to the problem?

· Develop a set of recommendations

· Evaluate your recommendations vs. alternatives. What conflicts between ideas, perspectives, or values are involved in decision what actions to take?

1. Write case memos and answer the case questions

· The case memo should include SWOT analysis, strategy alternatives, strategy recommendations, and answers to the specific case questions in the textbook (2-page limit).

· Use the related information and evidence to support your claims. Make thoughtful assumptions about the information that is not available in the case.

· Case analyses must be submitted before the end of the case discussion session.

· Case memos are individual work

· Many questions do not have a right or wrong answer; credit will be given for answers that demonstrate thoughtful, careful reading of the case, originality, analysis, good writing and neatness.

Rubric for Case Analysis

Level of Achievement

Criteria

Excellent

Good

Needs Improvement

Unacceptable

SWOT Analysis

A thorough SWOT analysis is presented and explained. There are no major strengths, weaknesses, opportunities, or threats missing. In addition, items under each category are appropriately categorized and written.

A SWOT analysis is presented and explained, but there are 1-2 things wrong with the analysis—e.g., at least one major item is missing, or an item is inappropriately categorized, or an opportunity is written as a tactic. Alternatively, the explanation of the SWOT may be unclear.

A SWOT analysis is presented and explained, but there are 3-4 things wrong with the analysis and/or the explanation is very unclear.

The SWOT analysis is either very poorly done (>5 things wrong with it) or missing, and/or the explanation is missing.

Identification of Problems/Issues

Clearly identifies problems/issues, based on the SWOT analysis. The problems/issues are prioritized, differentiating those that are important from those that are routine. Relationships among the problems are identified, with the underlying, primary or key problem/issue clearly designated.

Problem and issue identification is clear, based on the SWOT analysis, and prioritizations have been made. Most, but not all, judgments about priorities are appropriate. Relationships and the key underlying problem/issue are identified.

Problem and issue identification is unclear in some aspects and is not wholly based on SWOT analysis. Prioritization is confused. Relationships and the key underlying problem/issue are either misidentified or missing.

The problem identification is missing or not based on SWOT analysis at all. In addition, there is no attention given to relationships among and prioritization of problems. Shows lack of judgment.

Identification and Analysis of Strategic Alternative Actions

Clearly identifies several strategic alternative actions that can be taken to address problems/issues. The list of alternatives is complete and linkage to the SWOT and problems/issues is clear, providing clear reasoning for inclusion as an alternative action. Each strategic alternative clearly represents a broad strategic direction.

Analysis of alternative actions is detailed. Any necessary assumptions are stated and justified. The analysis appropriately incorporates strategic marketing management concepts and financial analysis. The likely benefits/disadvantages of each action are clearly identified and supported by the analysis.

Identifies strategic alternative actions that can be taken to address problems/issues. Most, but not all, alternative actions are linked to the SWOT and problems/issues. One of the alternative actions is too narrow (tactical) and does not identify a broad strategic direction. Analysis of alternative actions is detailed, but some statements are unsupported by analysis/ calculations. Assumptions are stated, but some are not justified. Most, but not all, benefits/disadvantages are clearly identified and supported by the analysis.

The list of strategic alternative actions is incomplete or unclear in some aspects, and includes alternatives that are not based on the SWOT and/or are not reasonably linked to the problems and issues. More than one alternative is too narrow and does not identify a broad strategic direction. Some analysis is included, but it is not very detailed. Many statements are not supported by analysis/calculations.

Either the list of strategic alternative actions is missing or the list is very incomplete or there is no linkage of the alternative actions to the SWOT or to the problems/issues. None of the alternatives identifies a broad strategic direction. Shows lack of thorough consideration. Analysis is trivial or missing, lacking any depth. No assumptions are stated (& are needed). Likely benefits/disadvantages are not provided at all or are unsupported by the analysis.

Recommendation

A clear action plan is given, logically derived from alternative analysis, that provides optimal solution for identified problems/issues and that further makes sense, given the SWOT analysis; the recommendation is based on only one of the strategic alternative actions. Assumptions, caveats, ongoing considerations concerning recommendation are provided.

An action plan is given, which is mostly, but not completely, logically derived from alternative analysis. There may be a better solution to the problems/issues than the one recommended, given the SWOT analysis. Most, but not all, assumptions, caveats, and ongoing considerations are provided.

A solution is recommended, but logical derivation from alternative analysis is unclear, and there is clearly a better optimal solution, given the SWOT analysis. No identification of assumptions, caveats, or considerations that might affect the recommendation is provided.

A solution is recommended, but it is not derived from the alternative analysis at all; or the recommended solution is clearly not viable, given the SWOT analysis; or the recommended solution does not address the problems/issues.

Organization and Professional Writing

Written work is well organized and easy to understand. Sections of case analysis are marked with appropriate headings. Proper grammar, spelling, punctuation, 3rd person objective view, professional writing, and syntax.

The organization is generally good. Adequate grammar, spelling, punctuation, professional writing, and syntax

The organization is unclear; headings are missing. Grammar, spelling, punctuation, professional writing, and syntax needs improvement

The case analysis is disorganized to the extent that it prevents understanding of content. Grammar, spelling, punctuation, professional writing, and syntax needs significant improvement

Homework is Completed By:

Writer Writer Name Amount Client Comments & Rating
Instant Homework Helper

ONLINE

Instant Homework Helper

$36

She helped me in last minute in a very reasonable price. She is a lifesaver, I got A+ grade in my homework, I will surely hire her again for my next assignments, Thumbs Up!

Order & Get This Solution Within 3 Hours in $25/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 3 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 6 Hours in $20/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 6 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 12 Hours in $15/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 12 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

6 writers have sent their proposals to do this homework:

Financial Assignments
Peter O.
Unique Academic Solutions
Assignment Helper
Top Quality Assignments
Maths Master
Writer Writer Name Offer Chat
Financial Assignments

ONLINE

Financial Assignments

I will cover all the points which you have mentioned in your project details.

$47 Chat With Writer
Peter O.

ONLINE

Peter O.

I am known as Unrivaled Quality, Written to Standard, providing Plagiarism-free woork, and Always on Time

$39 Chat With Writer
Unique Academic Solutions

ONLINE

Unique Academic Solutions

Hello, I an ranked top 10 freelancers in academic and contents writing. I can write and updated your personal statement with great quality and free of plagiarism

$39 Chat With Writer
Assignment Helper

ONLINE

Assignment Helper

I will cover all the points which you have mentioned in your project details.

$37 Chat With Writer
Top Quality Assignments

ONLINE

Top Quality Assignments

I have read and understood all your initial requirements, and I am very professional in this task.

$22 Chat With Writer
Maths Master

ONLINE

Maths Master

I have read your project details. I can do this within your deadline.

$24 Chat With Writer

Let our expert academic writers to help you in achieving a+ grades in your homework, assignment, quiz or exam.

Similar Homework Questions

Kx 2y 5 3x y 1 - Commitment a cautionary tale and provide an example - 400 word blog project soc350 - Week5 - Bmw mini big decisions under the brexit cloud case study - Questions - Bill fay how to share your faith - Discussion--Rising Savings during the Pandemic - Elan valley flooded village - Style 7 chart quick style excel - Sabre red download for windows 7 - The ethics of dissent managing guerrilla government pdf - So mexicans are taking jobs from americans - The gross profit must cover these types of costs - Tobago keys peruvian gold grilling sauce publix - No title need it 5 to 6 paragraph, it is a Reflection Paper!!!!! It is important to add my working style is Examine extreme, explore deliberate, excite deliberate and execute deliberate, My report is attach, - Stick diagram of xor gate - D1 - Quotes from julius caesar - Body glove expanse ii fins - Sdsu plagiarism quiz - Topic: Antibodies - HUMAN RESOURCES - Coopers ultra light coles - Application of Statistics in Health Care - What does output mean in ict - Teradata logical data model - Stampy quest to eat horrible candy - Concert report for music class - D5 - Spelling city com student login - Umass ulearn - Which direction is east on the flat sky map - Discussion - How many miles is a million steps - Intro letter - Number 3 4-6 page EBP paper - Bread and pullet saying - Cobb douglas utility function lagrangian - The Role of the DNP Scholar in Preparing for Change - Prepare the stockholders equity section of the balance sheet - Hidden sexual images in disney - Chronic venous insufficiency mind map - Learnlink sa edu au login - Www microzed com au - 625 nm to ft lbs - Need my Week4 done discussion for hsc4021 health promotion and wellness - Solar storms linda hogan sparknotes - Snap on solus ultra - 24 hour postural management guidelines - LEADERSHIP AND CREATIVE SOLUTIONS - Understanding arguments an introduction to informal logic 9th edition pdf - Find the voltage δv1 across the first capacitor - Bluebeam stamp with editable text - Organizational Design - Mr spock's avocation 7 little words - Mil-std-961e requirements document template - The biology of osmosis jones questions answer key - Criminal justice - Spanish preposiciones - Business Administration 7 - English Comp 2 - The principal economic basis of assyrian life was manufacturing. - Audio engineering society australia - Operational planning in nursing management - Chaos greek god family tree - There they re their - Supported opinion paragraph format - The lethal assumption close reading answers - Cloud computing security issues and challenges ppt - Clipsal lifesaver smoke alarm - ERM Management - Harmony mister doob - Discussion 3 - 0 - Humanistic tradition volume 2 7th edition - Chlorsig ointment how to apply - Danticat a wall of fire rising - How avoid losing money on investments informative speech - Everyday use critical analysis - I Need a paper rewritten. I will give you the orgingal and the notes of what needs to be corrected - Techniques of transaction exposure management - The hound of the baskervilles chapter 6 questions and answers - Gars 2 scoring manual - Ppd oti - Identifying data and reliability shadow health - Laurence jackson school teachers - Intro to Public Administration - Naming cycloalkanes with complex substituents - Problems in the World Today - Hose pro international brookvale - Automotive assignment AURLTB003 - Kraft mac and cheese target market - Hdpe vs ldpe production - Case Analysis -The Case Analysis is a comprehensive analysis and strategy recommendation that connects the experiences you are having at your externship to the content of the courses in which you are currently enrolled - Gcu apa template - Selection structure in programming - Which of the following statements is true of utilitarianism - Blaauwberg nature reserve cape town - Home depot organizational culture