Exercise Content
This is your third Case Study Evaluation. Case Study Evaluations are worth a combined 40% of your class final grades. This assignment is based on the case study of “New Protocol: How Drug’s Rebirth as Treatment for Cancer Fueled Price Rises” on page 151 of your textbook.
You are a Public Relations Department employee of Celgene Corp., and you have been asked by the company to address the public outcry regarding the current price of its thalidomide pill. You must prepare a two page type-written report in which you discuss what you believe are the company’s ethical responsibilities in this case. Your papers must address whether (in your opinion) the company is abiding by its ethical responsibilities and whether the main concern should be the public benefit or the financial health of the company. Your papers must also include the ethical positions advocated by John Locke, and Andrew Carnegie in their respective articles found in Chapter 4 of the textbook and how they apply to this case study.
Textbook: Title: Ethical Issues in Business, 8th Edition
Author(s):Thomas Donaldson & Patricia Werhane
ISBN: 9780131846197