Case study of pepsi company pdf

Assignment Number 2

Assignment Title Individual Case Study Assignment – PepsiCo India

Word Count Approximately 2,000 - 2,500 words

Weighting 30% of Module

Submission Procedure The assignment MUST be submitted through the relevant

MOODLE link by 11.30pm on the 26th March 2018. NO HARD

COPIES TO BE SUBMITTED. Late submissions will receive the

normal late penalties as applies in the Business School.

Assignment

Brief

Based on the PepsiCo-India case (Kanter et al., 2011), you are expected to

critically reflect and discuss the following points in a discursive, analytical style:

1. The extent of obligation on the company to concern itself with issues

other than profitability such as societal and ethical responsibility to all

its stakeholders.

2. The challenge of resolving the strategic tension of purpose between

business performance and responsibility and ethical concerns in the

context of the profitability versus responsibility tension as outlined by

De Wit and Meyer (2005) and discussed in class.

3. The extent to which the company can achieve a compromise between

the two different purposes and whether is it is a compromise at all; can

PepsiCo India achieve the genius of “and” rather than have to accept

the tranny of “or” (Collins and Porras, 2002) and embrace both purposes

at the same time?

4. The extent to which the challenge facing PepsiCo India is a conflict

between the short-term objectives of delivering deliver superior profits

and financial performance and longer term objectives such as the

management of natural resources, enhancing employee welfare, and

creating wealth.

5. The extent to which there is a business case for PepsiCo India’s mission

of “Performance with purpose”.

6. The extent to which PepsiCo India could be accused of an “ethical

washing”, public relations exercise rather than a genuine commitment

to doing the right things for people and communities: Is it a PR stunt?

Is it just being “less bad” rather than being “good” (McDonough and

Braungart, 2002); Is it resolving the tension between the profitability

and responsibility?

In completing the assignment, be careful not to restate or describe the issues

in the case but to identify the relevant points and facts from the case and

critically discuss them in the context of the material in the case and the broader

material (class materials and further research on the case). Ensure you attempt

to consider different perspectives and arguments but conclude with an

argument rather than a restatement of the challenge and issues confronting

PepsiCo India. You are required to support your discussion with reference to

evidence and argument, especially when making inferences from information

available.

Grading

Criteria

1. Identification of the relevant themes and debates pertinent to the issues in

the case study applicable to the strategic tension of purpose

2. Critical application of the arguments related to the debate surrounding the

purpose tension to the PepsiCo India case study

3. Critical assessment of PepsiCo India’s attempt to resolve the tension

4. The development of a well-reasoned, well-informed, critical concluding

discussion

5. Format and structure of the assignment (format of document, standard of

referencing, etc.)

References

Collins, J. C. and Porras, J. I. (2002) Built to Last: Successful Habits of Visionary Companies. New

York: HarperBusiness.

Kanter, R. M. et al. (2011) Pepsico India: Performance with Purpose, The Case Centre. Available

at: https://www.thecasecentre.org/educators/products/view?&id=121149 (Accessed: 20

February 2018).

McDonough, W. and Braungart, M. (2002) Cradle to cradle : remaking the way we make things.

1st ed. New York: North Point Press.

de Wit, B. and Meyer, R. (2005) Strategy synthesis : resolving strategy paradoxes to create

competitive advantage. 2nd ed. London [etc.]: Thomson.