Chapter 10 e commerce digital markets digital goods quiz

GLOBAL EDITION Management Information Systems Managing the Digital Firm For these Global Editions, the editorial team at Pearson has collaborated with educators across the world to address a wide range of subjects and requirements, equipping students with the best possible learning tools. This Global Edition preserves the cutting-edge approach and pedagogy of the original, but also features alterations, customization, and adaptation from the North American version. GLOBAL EDITION Management Information Systems Managing the Digital Firm FIFTEENTH EDITION Kenneth C. Laudon • Jane P. Laudon FIFTEENTH EDITION Laudon Laudon G LO B A L EDITION This is a special edition of an established title widely used by colleges and universities throughout the world. Pearson published this exclusive edition for the benefit of students outside the United States and Canada. If you purchased this book within the United States or Canada, you should be aware that it has been imported without the approval of the Publisher or Author. Pearson Global Edition Laudon_15_129221175X_Final.indd 1 27/04/17 1:42 PM MANAGEMENT INFORMATION SYSTEMS MANAGING THE DIGITAL FIRM FIFTEENTH EDITION GLOBAL EDITION Kenneth C. Laudon New York University Jane P. Laudon Azimuth Information Systems VP Editorial Director: Andrew Gilfillan Senior Portfolio Manager: Samantha Lewis Content Development Team Lead: Laura Burgess Program Monitor: Ann Pulido/SPi Global Editorial Assistant: Michael Campbell Managing Editor, Global Edition: Steven Jackson Senior Project Editor, Global Edition: Daniel Luiz Manager, Media Production, Global Edition: M. Vikram Kumar Senior Manufacturing Controller, Production, Global Edition: Trudy Kimber Product Marketing Manager: Kaylee Carlson Project Manager: Katrina Ostler/Cenveo® Publisher Services Text Designer: Cenveo® Publisher Services Cover Designer: Lumina Datamatics, Inc. Cover Art: LIPING/Shutterstock Full-Service Project Management: Cenveo® Publisher Services Unattributed Figures and Chapter Opener Diagrams: Kenneth C. Laudon, Jane P. Laudon, Management Information Systems, 15 Ed., © 2018, Pearson Education, Inc., New York, NY. Microsoft and/or its respective suppliers make no representations about the suitability of the information contained in the documents and related graphics published as part of the services for any purpose. All such documents and related graphics are provided “as is” without warranty of any kind. Microsoft and/or its respective suppliers hereby disclaim all warranties and conditions with regard to this information, including all warranties and conditions of merchantability, whether express, implied or statutory, fitness for a particular purpose, title and non-infringement. In no event shall Microsoft and/or its respective suppliers be liable for any special, indirect or consequential damages or any damages whatsoever resulting from loss of use, data or profits, whether in an action of contract, negligence or other tortious action, arising out of or in connection with the use or performance of information available from the services. The documents and related graphics contained herein could include technical inaccuracies or typographical errors. Changes are periodically added to the information herein. Microsoft and/or its respective suppliers may make improvements and/or changes in the product(s) and/or the program(s) described herein at any time. Partial screen shots may be viewed in full within the software version specified. Microsoft® Windows®, and Microsoft Office® are registered trademarks of Microsoft Corporation in the U.S.A. and other countries. This book is not sponsored or endorsed by or affiliated with the Microsoft Corporation. Pearson Education Limited Edinburgh Gate Harlow Essex CM20 2JE England and Associated Companies throughout the world Visit us on the World Wide Web at: www.pearsonglobaleditions.com © Pearson Education Limited 2018 The rights of Kenneth C. Laudon and Jane P. Laudon to be identified as the authors of this work have been asserted by them in accordance with the Copyright, Designs and Patents Act 1988. Authorized adaptation from the United States edition, entitled Management Information Systems: Managing the Digital Firm, 15th edition, ISBN 978-0-13-463971-0, by Kenneth C.