Charlotte beers at ogilvy & mather worldwide

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N I A I B A R R A

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harlotte

harlotte Beers vy & Mather d’s sixth-larg agement team ed with the re ose who most

uring the pa idence and en two years e

ardship,” the f executives w 2 worldwide o set of prioriti s on multinat dent, still ran ss. This could

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1948, David ted his entire cial backing f edentials, and

aged to create

gilvy’s initial eting philoso ater, as a po ible image of

d Ogilvy, Blood, B _______________

a and Research As ntended to serve as

011 President and F usiness School Pub a retrieval system

or otherwise—with

Beers

s had found Worldwide.

gest advertisi m had been— esults. Ogilvy t value brand

ast year, the nergy appeare earlier. Yet, agency’s phi

who had work offices were u es. Not the l tional brand c

ng in her ears. d be the prolo

ther

Ogilvy, a 38-y savings to st

from two Lon d only $6,000 a series of ca

l ads—for R ophy that Ogi ollster for Ge the product i

Beer, and Advertisi _______________

ssociate Nicole Sac s endorsements, so

Fellows of Harvard blishing, Boston, M m, used in a sprea hout the permission

at Ogil

little time fo Beers had fo

ing agency. —by all accou

y & Mather w ds.”

agency had ed to be retur , Beers sens ilosophy for b ked with Beer under way, as least of the ch campaigns. T . “We can’t l ogue, Charlot

year-old Engl tart his own a

ndon agencies in the bank,”

ampaigns whi

Rolls-Royce, ilvy had begu

eorge Gallup. in consumers

ing (London: Ha

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