Chick fil a strategy

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Strategic Plan

Chick-fil-A

Strategic Management

Student Name

AMU/APUS. BUS 620

Date

http://www.chick-fil-a.com/
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Company Headquarters:

Chick-fil-A, Inc.

5200 Buffington Road

Atlanta, GA 30349-2998

(404) 765-8038

Executive Committee:

S. Truett Cathy, Founder, Chairman and Chief Executive Officer

Dan T. Cathy, President and Chief Operating Officer

Donald M. "Bubba" Cathy, Executive Vice President and Dwarf House President

James "Buck" McCabe, Executive Vice President, Finance and Chief Financial Officer

Steve Robinson, Executive Vice President, Chief Marketing Officer

Perry Ragsdale, Executive Vice President, Design, and Construction

Timothy Tassopoulos, Executive Vice President, Operations

Websites:

www.chick-fil-a.com

www.chick-fil-a.com/pressroom

www.cathyfamily.com

Charities and Scholarships:

1. Leadership and Family Enrichment Programs

2. Youth and Education Programs:

(Note: All information in regards to company headquarts address, executive committed,

websites and charities quoted directly from http://www.chick-fil-a.com)

http://www.chick-fil-a.com/
http://www.chick-fil-a.com/
http://www.chick-fil-a.com/Company/Pressroom
http://www.cathyfamily.com/
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Overview

Chick-fil-A is the number 2 market share older in the chicken industry. S. Truett Cathy

has built his private company around his family. As seen above in the company’s breakdown of

senior leaders. Chick-fil-A’s success and failures are a family matter. The company is now being

passed to the 3rd generation of Cathy’s family. Chick-fil-A has increased their market sales for 45

consecutive years cumulating in a 14% increase in 2012 with a 4.6 billion USD annual sales

year-end total. Chick-fil-A is a private company and is not publicly traded on the NASDAQ

stock exchange. Chick-fil-A began offering franchises in 1986. Chick-fil-a requires

approximately a 5,000 USD investment to operate a franchise. The types of locations involved

with the Chick-fil-A organization are Mall/In-line restaurants which are stand-alone restaurants,

drive thru only outlets, Dwarf House, Truett’s Grill and satellite restaurants.

http://www.chick-fil-a.com/
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Timeline

The following timeline is a brief look at the evolution of Chick-fil-A. This list is not an all-

inclusive list but is only meant to show a brief outline to express the successful growth of the

company.

1946: First Dwarf Grill opened in Atlanta.

1963: The invention of the original chicken sandwich

1967: The establishment of the first Chick-fil-A in-mall restaurant in Atlanta, Georgia

1973: Team member scholarship established for employees

1977: Freshly squeezed lemonade introduced in Chick-fil-A restaurants

1984: WinShape Foundation (non-profit) established

1985: First full service Chick-fil-A restaurant established

1982: Chick-fil-A introduced the chicken nugget to their menu

1982: Chick-fil-A moved their headquarters into southwest Atlanta

1986: First free standing restaurant established

1992: Chi-fil-A expands to college campuses

1993: Chick-fil-A opens its 500th restaurant

1996: Chick-fil-A sponsors the college football series Peach Bowl

2000: Chick-fil-A passes one billion USD in sales

2001: Chick-fil-A opens its 1000th restaurant

2006: Chick-fil-A passes two billion in sales

2010: Chick-fil-A opens its 1500th restaurant

Disclaimer: all events taken from http://www.chickk-fil-a.com/Company/Highlights-

History)

http://www.chick-fil-a.com/
http://www.chickk-fil-a.com/Company/Highlights-History
http://www.chickk-fil-a.com/Company/Highlights-History
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History

To begin to understand the now famous and successful Chick-fil-

A restaurant the first thing to explore is the Chief Operating Officer

(CEO), S. Truett Cathy. S. Truett Cathy is a devout southern Baptist

that served in the United States army during World War II. After