Loading...

Messages

Proposals

Stuck in your homework and missing deadline? Get urgent help in $10/Page with 24 hours deadline

Get Urgent Writing Help In Your Essays, Assignments, Homeworks, Dissertation, Thesis Or Coursework & Achieve A+ Grades.

Privacy Guaranteed - 100% Plagiarism Free Writing - Free Turnitin Report - Professional And Experienced Writers - 24/7 Online Support

Chipotle mexican grill case study

01/04/2021 Client: muhammad11 Deadline: 2 Day

I don’t know how to handle this Management question and need guidance.

By any measure, Chipotle Mexican Grill was a success story in the restaurant business. It grew from one location in 1993 to over 2,000 locations by 2016 and essentially created the fast casual dining category.

However, after more than 20 years without a major reported food safety incident, Chipotle was revealed as the source of multiple outbreaks of illness from norovirus, salmonella, and E. coli that sickened nearly 600 people in 13 states in 2015. The company closed stores, spent several months under investigation by the U.S. Center for Disease Control and Prevention and other health organizations, and faced a criminal investigation in connection with the incidents.

After a much-publicized closing of all of its stores on February 8, 2016, and numerous changes to its food sourcing and preparation practices, Chipotle tried to win back customers with dramatically increased advertising and free food promotions.

On April 26, the chain announced its first-ever quarterly loss as a public company. Same-store sales for the first quarter were 29.7% lower than in the previous year. Operating margins fell from 27.5% to 6.8% over the same period, and the company's share price was down 41% from its summer 2015 high.

After your analysis of the case, prepare a response to the following questions:

1) Chipotle's model of local sourcing and delivering "food with integrity" challenged the traditional quick-service model of centralized preparation common at McDonald's and others. How can Chipotle now balance the need to control critical operations through centralized preparation with the desire to differentiate itself in the competitive fast casual restaurant market? Can Chipotle continue to compete effectively using its past positioning as "fresh and local"?

2) Some argue that Chipotle, like many growing firms, focused on growth over attention to store-level operations, which increased operational risk, as many processes were not standardized. Which standardized processes, both in operations and sourcing, are important to the Chipotle model and need to be addressed to reduce risk?

3) Chipotle's operations led to a reputational crisis that caused customers to become wary of eating its food. Other companies in similar situations have made great efforts to communicate how the product was different and safer. In Chipotle's case, its burrito looked no different after all of its food safety changes. How could the product and process be altered to communicate the new focus on safety? Could this change be demonstrated?

Homework is Completed By:

Writer Writer Name Amount Client Comments & Rating
Instant Homework Helper

ONLINE

Instant Homework Helper

$36

She helped me in last minute in a very reasonable price. She is a lifesaver, I got A+ grade in my homework, I will surely hire her again for my next assignments, Thumbs Up!

Order & Get This Solution Within 3 Hours in $25/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 3 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 6 Hours in $20/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 6 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 12 Hours in $15/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 12 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

6 writers have sent their proposals to do this homework:

Unique Academic Solutions
Writer Writer Name Offer Chat
Unique Academic Solutions

ONLINE

Unique Academic Solutions

I will cover all the points which you have mentioned in your project details.

$23 Chat With Writer

Let our expert academic writers to help you in achieving a+ grades in your homework, assignment, quiz or exam.

Similar Homework Questions

John b watson death - Search Engine Optimization - Process philosophy and family and marriage - K 10 history syllabus - Police in america steven brandl pdf - Aligned learning activities and differentiation elm 210 - Critical appraisal course brighton - Ocr business past papers - Scientific method pill bug lab - Who discovered the motor effect - Kostrivas company has gathered the following information - Case Study on Biomedical Ethics in the Christian Narrative - Unit 4 Pubic Administration assignment - Crimes of the Future essay - What three groups use ratio analysis - Rhetorical - Similarities between print and broadcast media - Three ethical mandates of jainism - Necesitas la definición de un flan - Leeds beckett my hub - The greatest baroque church musician (composer) was - Linear momentum physics lab report - Regulatory and Laws - Circuit with 2 batteries - Is wps office safe - What is one main purpose of science fiction apex - Obama, A More Perfect Union - Eastern sherbrooke forest walk - Business pride hughes kapoor pdf - Energy efficiency questions and answers - The cask of amontillado essay questions - Amp flexible super changes - Week 5 final assignment - What is atp pc - Kinship chart symbols - Computerized payroll accounting project answers - Sky Air, Inc Case Study Essay - The human body orientation - Plots - How clothing affects perception - How to make fake liquid in a glass - Guide to operating systems 4th edition case project answers - A guide to ayurvedic clinical practice pdf - Chauvet pont d arc virtual tour - My room poem by joe powning - The other side is not dumb by sean blanda - A perspective that revolves around how relational partners manage tensions is called - Why is lopeswrite a valuable tool for students - 6.4 billion in numbers - Armaflex pipe insulation data sheet - In an industrial process nitrogen is heated to 500k - Nursing - Chap. 3 Q MC - Indian bean tree crossword clue - Possible conflict management and negotiation techniques - Psychology statistics questions and answers - All arteries carry oxygenated blood except - The forsaken merman by matthew arnold summary - Westcotec speed indicator device - Rig veda book 9 hymn 67 verse 30 - How does thiobacillus denitrificans help bioremediate groundwater - Vince anderson acceleration chart - Businessballs com multiple intelligence test - Glomar challenger age of oceanic floors - Sal and richard prank calls chinese confusion - My creature from the black lagoon stephen king - Essay - Assa abloy safe manual - Assignment on security architecture and design - Project: Scholar-Practitioner Project: Health Care Administration Leadership Theory - Abiotic factors in the desert - Information tech - Sorcerer in the tempest - Purchase painting equipment for 16000 cash - Molar mass worksheet and key answer key - Functions of international financial market - Healthy active living worksheet - Standardized terminology in nursing informatics - What phylum is red algae in - Failure mode and effects analysis nursing - 8 steps of ethical decision making - The more stitches the less riches - Country of origin codes - Four elements that make up 96 of living matter - Who are the major developers of cybersecurity related inventions - City of greater geelong zoning maps - Let the carnival begin every pleasure every sin - Straight from the horse's mouth brave new world - High five reading strategy - Maths frameworking homework book 2 - Resource utilization charts based on each activity’s earliest start time are said to be based - Electron configuration of lithium - Pelvic exam soap note example - This is our story chapter summary - Symbolic regression python - Aldol condensation lab report - Vce english study design 2021 - Sso.bncollege - Rhetorical analysis of a public document - Hitch dating rules