Please see the attached instructions. I have already completed step 4.
Step 1 is to review the financial statements the instructions are attached.
MCS asks that analysts review the financial health of the client’s business before starting an assignment.You will use ratio analysis on corporate data. Frank explains to you that the management of Choice Hotels has an aggressive strategy to grow revenues and stock price. And it does so by pushing beyond what might be considered normal business practices and normal ratios.
Ratio analysis is an analytical tool for understanding financial results and trends over time and for providing key indicators of organizational performance. Typically, ratios are calculated by using data from the income statement, balance sheet and statement of cash flows from the 10-K financial report. MCS uses a customized worksheet to report ratio calculations, results, analysis, and recommendations for clients.
Financial ratios are used for many types of businesses in various industries. For a hospitality business such as Choice Hotels, we have selected a set of financial accounting ratios as most appropriate for the client.
Your ratio calculations should be completed in the Business Performance Ratios worksheet in the Project 2 Excel Workbook.
Complete the workbook with data from the 10-K report. You will also need to answer a few questions in the worksheet to you learn the strategy of the management of Choice Hotels.
When you have finished, post the workbook to the submission folder located in the final step of this project. To stay on target, aim to complete this step during Week 3.