Choosing attractive market segments a five step process

When entrepreneurs and companies use tools to work on market segmentation and target marketing, they essentially seek answers to the following questions raised in Chapter Six:

· Why do market segmentation and target marketing make sense?

· Why not sell the same products or services to everyone?

· How can potentially attractive market segments be identified and defined?

So is this class, we will undertake a similar process through discussing the following five questions:

Question #1 How to achieve market segmentations?

Question #2 Why Five-Step Process technique is useful for marketer to use in choosing attractive market segments?

Question #3 One of the three common targeting strategies is “niche-market strategy”. Explain this strategy and provide examples.

Question #4 One of the three common targeting strategies is “mass-market strategy”. Explain this strategy and provide examples.

Question #5 One of the three common targeting strategies is “growth-market strategy”. Explain this strategy and provide examples.

QUESTION 2.

1. Provide a basic description of instruction sets and machine translation. You can include illustrations with in-text citations to identify the sources. Submit a one to two page paper in APA format.

Here is a video to get you started.

https://video.search.yahoo.com/search/video;_ylt=AwrC5plg57heniIAzCf7w8QF;_ylu=X3oDMTBncGdyMzQ0BHNlYwNzZWFyY2gEdnRpZAM-;_ylc=X1MDOTY3ODEzMDcEX3IDMgRhY3RuA2NsawRjc3JjcHZpZANsYnFhMnpFd0xqRk5vODFDWHF4UW5nQ2lNVEEzTGdBQUFBRG9pMF9BBGZyA3lmcC10LXMEZnIyA3NhLWdwBGdwcmlkA3A3SDNPYWZTUnhPMnlYUHVMY0ZUSEEEbl9yc2x0AzYwBG5fc3VnZwMwBG9yaWdpbgN2aWRlby5zZWFyY2gueWFob28uY29tBHBvcwMwBHBxc3RyAwRwcXN0cmwDBHFzdHJsAzQ5BHF1ZXJ5A2luc3RydWN0aW9uJTIwc2V0cyUyMGFuZCUyMG1hY2hpbmUlMjB0cmFuc2xhdGlvbnMEdF9zdG1wAzE1ODkxNzY3NDY-?p=instruction+sets+and+machine+translations&ei=UTF-8&fr2=p%3As%2Cv%3Av%2Cm%3Asa&fr=yfp-t-s#id=12&vid=e05362c8c43cc47befea79e41627748f&action=view