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StudentS get:

• Interactive, engaging content.

• Interactive Applications – chapter assignments that help you APPLY what you’ve learned in the course.

• Immediate feedback on how you’re doing. (No more wishing you could call your instructor at 1 a.m.)

• Quick access to lectures, practice materials, eBook, and more. (All the material you need to be successful is right at your fingertips.)

With McGraw-Hill's Connect™ Plus MIS,

Want to get better grades? (Who doesn’t?)

Ready to do online interactive assignments that help you apply what you’ve learned? (You need to know how to use this stuff in the real world…)

Need new ways to study before the big test? (A little peace of mind is a good thing…)

StudentS...

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D A

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A N

M A

G Y

E L

O B

L K

B A

C K

U P

StudentS get:

• Interactive, engaging content.

• Interactive Applications – chapter assignments that help you APPLY what you’ve learned in the course.

• Immediate feedback on how you’re doing. (No more wishing you could call your instructor at 1 a.m.)

• Quick access to lectures, practice materials, eBook, and more. (All the material you need to be successful is right at your fingertips.)

With McGraw-Hill's Connect™ Plus MIS,

Want to get better grades? (Who doesn’t?)

Ready to do online interactive assignments that help you apply what you’ve learned? (You need to know how to use this stuff in the real world…)

Need new ways to study before the big test? (A little peace of mind is a good thing…)

StudentS...

M D

D A

L IM

#1216453 11/28/12 C Y

A N

M A

G Y

E L

O B

L K

B A

C K

U P

Rev. Confirming Pages

Less managing. More teaching. Greater learning.

Would you like your students to show up for class more prepared? (Let’s face it, class is much more fun if everyone is engaged and prepared…)

Want ready-made application-level interactive assignments, student progress reporting, and auto-assignment grading? (Less time grading means more time teaching…)

Want an instant view of student or class performance relative to learning objectives? (No more wondering if students understand…)

Need to collect data and generate reports required for administration or accreditation? (Say good-bye to manually tracking student learning outcomes…)

Want to record and post your lectures for students to view online?

INSTRUCTORS...

Less managing. More teaching. Greater learning.

INSTRUCTORS GET:

• Interactive Applications—book-specific interactive assignments that require students to APPLY what they’ve learned.

• Simple assignment management, allowing you to spend more time teaching.

• Auto-graded assignments, quizzes, and tests.

• Detailed visual reporting, where student and section results can be viewed and analyzed.

• Sophisticated online testing capability.

• A filtering and reporting function that allows you to easily assign and report on materials that are correlated to accreditation standards, learning outcomes, and Bloom’s taxonomy.

• An easy-to-use lecture capture tool.

With McGraw-Hill’s Connect™ Plus MIS,

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Rev. Confirming Pages

Want an online, searchable version of your textbook?

Wish your textbook could be available online while you’re doing your assignments?

Want to get more value from your textbook purchase?

Think learning MIS should be a bit more interesting?

Connect™ Plus MIS eBook

If you choose to use Connect™ Plus MIS, you have an affordable and

searchable online version of your book integrated with your other

online tools.

Connect™ Plus MIS eBook offers features like: • Topic search

• Direct links from assignments

• Adjustable text size

• Jump to page number

• Print by section

Check out the STUDENT RESOURCES section under the Connect™ Library tab.

Here you’ll find a wealth of resources designed to help you

achieve your goals in the course. You’ll find things like quizzes,

PowerPoints, and Internet activities to help you study. Every

student has different needs, so explore the STUDENT RESOURCES

to find the materials best suited to you.

baL76892_fm_i-xxxii.indd iibaL76892_fm_i-xxxii.indd ii 28/11/12 11:06 AM28/11/12 11:06 AM

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Business Driven Information Systems

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TM

Business Driven Information Systems

F O U R T H E D I T I O N

P a i g e B a l t z a n Daniels College of Business, University of Denver

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BUSINESS DRIVEN INFORMATION SYSTEMS, FOURTH EDITION

Published by McGraw-Hill/Irwin, a business unit of The McGraw-Hill Companies, Inc., 1221 Avenue of the Americas, New York, NY, 10020. Copyright © 2014 by The McGraw-Hill Companies, Inc. All rights reserved. Printed in the United States of America. Previous editions © 2012, 2009, and 2008. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of The McGraw-Hill Companies, Inc., including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning.

Some ancillaries, including electronic and print components, may not be available to customers outside the United States.

This book is printed on acid-free paper.

1 2 3 4 5 6 7 8 9 0 DOW/DOW 1 0 9 8 7 6 5 4 3

ISBN 978-0-07-337689-9 MHID 0-07-337689-2

Senior Vice President, Products & Markets: Kurt L. Strand Vice President, General Manager, Products & Markets: Brent Gordon Vice President, Content Production & Technology Services: Kimberly Meriwether David Director: Scott Davidson Senior Brand Manager: Wyatt Morris Executive Director of Development: Ann Torbert Development Editor II: Alaina G. Tucker Digital Development Editor: Kevin White Marketing Manager: Tiffany Russell Project Manager: Kathryn D. Wright Senior Buyer: Michael R. McCormick Senior Designer: Matt Diamond Cover Designer: Lisa Buckley Cover Image: Getty Images Lead Content Licensing Specialist: Keri Johnson Photo Researcher: Colleen Miller Media Project Manager: Brent dela Cruz

Typeface: 10/12 Times Roman Compositor: Laserwords Private Limited Printer: R. R. Donnelley

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