Loading...

Messages

Proposals

Stuck in your homework and missing deadline? Get urgent help in $10/Page with 24 hours deadline

Get Urgent Writing Help In Your Essays, Assignments, Homeworks, Dissertation, Thesis Or Coursework & Achieve A+ Grades.

Privacy Guaranteed - 100% Plagiarism Free Writing - Free Turnitin Report - Professional And Experienced Writers - 24/7 Online Support

Chuck e cheese age group

02/12/2021 Client: muhammad11 Deadline: 2 Day

Market Segmentation

Segmentation and Target Market

Name

Class

Date

Professor

Segmentation and Target Market

Market segmentation is identifying the smaller market within the larger market in order to focus market strategies on the appropriate customer base for a business. Since a business cannot target every individual in a market it is important to breakdown the larger market into segments that would be best suited for the product or the service. At Chucky E. Cheese the market has been broken down to clearly identify the target market which in this case is families with younger aged children. Chucky E. Cheese was created as a place for family fun and entertainment. In order to ensure the right segment of the market is alerted to the presence of this establishment the marketing plan must target the right audience.

In order for Chucky E. Cheese to be a success the company must first identify the correct section of the market, understand the size of the market, make the targeted market accessible through promotion efforts, and assess the appropriateness of the policies and resources of the company (Moyaras, 2007). Chucky E. Cheese has been a success in part due to their ability to properly identify their target market and then create marketing strategies that target the parent by first attracting the child. While parents take the child to Chucky E. Cheese targeting the child as well as the parent has resulted in a larger customer base. For example if a parent asks their child “where would you like to go this weekend”, targeting the child gets the response, “Chucky E. Cheese”.

Target Market

Chuck E. Cheese operates kid-friendly themed restaurants catering to families with children between 2-9 years old (Mayoras, 2007). Understanding the age group requires the deployment of a demographic market segmentation strategy. Older children are less interested in going to an establishment where the games and entertainment is geared for a younger age group. Teenagers would not be an appropriate market for this business because the entertainment includes tunnels, video games for younger children, big furry, robotic characters, and prizes suited for children under the age of ten. While older children may enjoy this setting the goal is to attract a younger child age group.

Market Segmentation

Demographic market segmentation is a common approach to segmenting the market. With this strategy, a company simply divides the larger market into groups based on several defined traits (Kokemuller, 2014). Applying a demographic segmentation strategy includes determining what ways will most effectively identify the market this company wants to target. To establish this target market was a part of the business model of Chucky E. Cheese making this marketing approach essential to their success. The demographic segmentation strategy applied was developing research on games and attractions children ages 2-9 would be most attracted to.

One major attraction for this age group is tunnels and play areas where children can climb. In order attract the target market; Chuck E. Cheese created an elaborate tunnel and play area in their locations. The location of Chucky E. Cheese was also an important consideration of the company. While the company understood their target market it was also important to identify the best geographic segmentation strategies. Geographic segmentation is the division of the market according to different geographical units like continents, countries, regions, counties or neighborhoods (Kokemuller, 2014).

At Chucky E. Cheese the family will spend at the very minimum $30 dollars in order to eat pizza and play the games available at the establishment (Moyaras, 2007). This is the low end of what will be spent in the establishment and in truth $100 or higher is the higher end of what a family will spend. Using this information, Chucky E. Cheese locations have been established in middle to upper class communities to ensure consumers in the area can afford the cost of visiting this type of entertainment venue. Establishing Chucky E. Cheese locations in markets where customers may not be able to afford the cost of the entertainment can result in lower sales for that particular location.

Psycho-demographic segmentation refers to the why a certain part of the market would be interested in the product or service being provided by the businesses. Chucky E. Cheese provides parents with a place to bring their children where they will be entertained and allow free. Parents can relax over some pizza while their children run around enjoying play areas or video games. Chucky E. Cheese is also a great place for parents to hold birthday parties for their younger children. Each Chucky E. Cheese location provides a party area for families wanting to celebrate their child’s birthday.

Behavioral segmentation is based on user behaviors, including patterns of use, price sensitivity, brand loyalty and benefits sought (Kokemuller, 2014). In the case of Chucky E. Cheese parents are offered free token for games if they purchase the pizza available at the establishment. These tokens can be used by the children saving parents money. The locations offer all types of specials to attract parents to the establishment as well as rewards for parents that repeatedly visit the establishment. Children that use the token for games will receive tickets that can be used for prizes. Children are excited about the prizes they can win resulting in the company generating more money for video games in order to get enough tickets.

Positioning Statement

The positioning strategy or brand strategy of a company is a comprehensive description of the core target audience to whom a brand is directed, and a compelling picture of how the marketer wants them to view the brand (Nielsen, 2010). In the case of Chucky E. Cheese the core target audiences are parents with small children and the target geographic location are middle to upper middle class communities. The four elements of the positioning statement include target audience, frame of reference, benefit/point of difference, and reason to believe. The target audience has been established while the frame of reference is the category in which the brand competes.

In this case Chucky E. Cheese competes in family fun and entertainment category successfully. The company has become a familiar staple for families seeking to entertain small children or to celebrate a child’s birthday. The benefit/point of difference for Chucky E. Cheese is the importance is plays in the memories of parents and children. Many children have had or have attended birthday parties at Chucky E. Cheese creating special memories. While other businesses similar to Chucky Cheese have been established for many the memory of childhood fun at Chucky cheese is an important childhood memory. Lastly is reason to believe. In this case Chucky E. Cheese has delivered for decade’s fun for the parent and the child. it has delivered on it mission that everyone leaves happy.

The positioning statement for this business could be “For parents and children, Chucky E. Cheese is an entertainment/arcade business that delivers a place of family fun because only Chucky E. Cheese is the place where lasting childhood memories are made”.

References

Kokemuller, N. (2014). Examples of Marketing Segmentation Strategies. Retrieved November 2,

2014 from http://smallbusiness.chron.com/examples-market-segmentation-14403.html

Mayoras, T. (2007). Chuck E. Cheese: Long Term Value Thanks To Demographics. Retrieved

November 2, 2014 from http://seekingalpha.com/article/40697-chuck-e-cheese-long-term-

value-thanks-to-demographics

Nielsen, L. (2010). What Is a Brand Positioning Statement? Retrieved November 2, 2014 from

http://smallbusiness.chron.com/brand-positioning-statement-3579.html

Homework is Completed By:

Writer Writer Name Amount Client Comments & Rating
Instant Homework Helper

ONLINE

Instant Homework Helper

$36

She helped me in last minute in a very reasonable price. She is a lifesaver, I got A+ grade in my homework, I will surely hire her again for my next assignments, Thumbs Up!

Order & Get This Solution Within 3 Hours in $25/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 3 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 6 Hours in $20/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 6 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 12 Hours in $15/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 12 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

6 writers have sent their proposals to do this homework:

George M.
Maths Master
Accounting & Finance Master
24/7 Assignment Help
Homework Tutor
High Quality Assignments
Writer Writer Name Offer Chat
George M.

ONLINE

George M.

After reading your project details, I feel myself as the best option for you to fulfill this project with 100 percent perfection.

$26 Chat With Writer
Maths Master

ONLINE

Maths Master

I find your project quite stimulating and related to my profession. I can surely contribute you with your project.

$31 Chat With Writer
Accounting & Finance Master

ONLINE

Accounting & Finance Master

I will be delighted to work on your project. As an experienced writer, I can provide you top quality, well researched, concise and error-free work within your provided deadline at very reasonable prices.

$17 Chat With Writer
24/7 Assignment Help

ONLINE

24/7 Assignment Help

I am a professional and experienced writer and I have written research reports, proposals, essays, thesis and dissertations on a variety of topics.

$44 Chat With Writer
Homework Tutor

ONLINE

Homework Tutor

This project is my strength and I can fulfill your requirements properly within your given deadline. I always give plagiarism-free work to my clients at very competitive prices.

$49 Chat With Writer
High Quality Assignments

ONLINE

High Quality Assignments

I will provide you with the well organized and well research papers from different primary and secondary sources will write the content that will support your points.

$26 Chat With Writer

Let our expert academic writers to help you in achieving a+ grades in your homework, assignment, quiz or exam.

Similar Homework Questions

Play therapy uk register - Homes4u vale of glamorgan - Circuit diagram variable resistor - Oxidation state of carbon - Gender roles in the crucible - Patient case scenarios for nurses - Sylvia plath johnny panic and the bible of dreams pdf - Juice plus franchise sign up - Promethean asb 40 remote - 350 words - Pharmasim highest stock price - Teach a simple idea/concept with a comic - W5 Acct DQ, AssgnP1 and p2 - What are computer ethics definition - Tel comm tek tct case analysis - Sri lanka public sector accounting standards - Snowden case study - Themes of waiting for godot by samuel beckett - Discussion Post - Who typically implements strategy in large multi industry corporations - Sydney water bill check - Corporate IT Security Audit Compliance - Quick analysis totals gallery in excel - Functional health assessment nursing - Who owns the ice house discussion questions - Research - Assignment Analyzation & Visualization - Amy tan the opposite of fate summary - Independent sample t test spss - Ann norling strawberry hat pattern - Yeast population growth lab answers - Criteria for evaluating electronic resources - How does comparative anatomy provide evidence for evolution - Honda gx25 oil type - Raymond cattell trait theory of personality ppt - Field excitation of synchronous motor - Vin diesel owns the fredonia barber shop - What is the value of a hanging drop preparation - Example of recommendation report on business - Case study - How to write electronic configuration of chromium - Toyota prius target market segment - Devices in persuasive writing - Annie dillard seeing essay summary - Support - Discussion #3A - Initial Post : Child Abuse - Executions should be televised - Holes chapter questions and answers pdf - Isbn 978 0 393 63903 2 - Nutrition care process form - Accounting 201 Rephrase in own words - Artisan shutter company cash flow - General dynamics land systems canada corporation - Value stream mapping involves understanding which of the following - History of California-7 - Roads and maritime nsw learners test - Epson 702 ink jb hi-fi - Global marketing management 3rd edition - Management science and operations research both involve - Fable 3 wheel of misfortune guild seals - Workforce Diversity Creating a training guide - Advantages and disadvantages of data warehouse ppt - The probability of randomly hitting a bullseye on a dartboard - Problem 9 2a entries for payroll transactions lo p2 p3 - Advance Pharmacology - Reduction of aldehyde with nabh4 - Iot images for ppt - Infrared thermometer best used for servsafe - Week 5 ANOVA Exercises - Molded case breaker remote operator - Jamestown primary source activity - Problem solving c++ 9th edition pdf - List of brass instruments - Homogeneity of equations physics - Creative curriculum child progress and planning report - I kb plus ladder - Week 02 - History of clothing in india ppt - Post2 - Unit 8 engineering design assignment 3 answers - Api 674 and api 675 - Ford motor company mission statement 2019 - Australian greek welfare society - Magic tree house lions at lunchtime summary - Lead - Assume that our firm produces type c fire extinguishers - Rhetorical critique response (250 - 500 words) - Business - Myths and legends website - De-identification techniques in big data - 16a willmot avenue toongabbie - Pico questions for stroke patients - Classifying and balancing chemical reactions answers - FIN-311 (1207-11813) PRINCIPLES OF FINANCE - Lumo energy my account - Organizational culture readiness for implementation of ebp survey - Mgmt Economics - Reflection, Discussion and Assignment - Juvenile justice 4 - Compensating subjects of a research study is ethical blank - How did the declaration of independence embody enlightenment ideals