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The Client Pitch presentation builds on prior learning on positioning and branding, while providing you an opportunity to apply the promotional mix concepts and theory creatively toward a new advertising campaign. This simulates the real world experience of pitching ideas to clients or to upper management.
Select a current product with which you are familiar, and pitch a new Integrated Marketing Communication plan (IMC) to your client that reflects a change(s) to the product's positioning strategy.
Create a Microsoft PowerPoint presentation of 8-10 slides that includes the following components:
Identify any considerations you will need to employ to build and maintain the brand and customer loyalty.
Proposed change to the product's positioning strategy
Create a print ad and a video ad for the product featuring your new strategy (Youtube TM, video, or power point storyboard is acceptable).
Include presenter's notes to support the presentation
Click the Assignment Files tab to submit your assignment.
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