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22/9/20, 4:33 pmFeedback for Assignment 1 - MIS784 - Marketing Analytics - CloudDeakin

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MIS784 … NP NOMITHA PACHA

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Dear NOMITHA, Thanks for submi!ng the assignment 1. You may find the feedback of the assignment as below and I hope you find it useful for the next assignment. 1. Analy"cal results No calcula"on was presented. 2. Selec"on of analy"cal techniques and evalua"on of the methodology for improving marke"ng decision-making In this sec"on you could explain what market share is and why it is useful for analysis. Don’t forget that methodology should not be wri#en as “what will be done” but rather what methodology is used. You could also clarify that what market share decomposi"on is and what the components are. 3. Interpreta"on of analysis output from a marke"ng perspec"ve This sec"on is about interpre"ng the results and not just simply repor"ng the numbers. Interpreta"on means explaining what each number means and how results compare between companies. You supposed to recognize that JB Hi-Fi is not performing well in both SOW and penetra"on rate. You could also men"on that JB has low percep"on of assortment as well as low brand recall based on the data analyses. You could also men"on that JB has low brand recall based on the data analyses which shows low awareness about JB in the market. 4. Develop management recommenda"ons In this part, you could iden"fy that the problem are with SOW and

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22/9/20, 4:33 pmFeedback for Assignment 1 - MIS784 - Marketing Analytics - CloudDeakin

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Rubric Name: T2 2020 MIS784 - Assignment 1

penetra"on rate, you could men"on that evalua"on of assortment is very low also the brand recall for JB is low; you could clearly provide link with SOW and low assortment as well as the link between brand recall (awareness) and penetra"on; you could recommend increase assortment to increase SOW and adver"sing to increase awareness which ul"mately increases the penetra"on rate. 5. Quality of wri"ng, Report forma!ng & Table & Figures to support conclusions That could be be#er to use some meaningful tables and figures and proper figures to visualize data. For instance market share is be#er to present as a pie chart. You didnt follow the report structure. Good luck with the next assignment, MIS784 team

Criteria Unsa"sfactory Sa"sfactory Good

Analysis:

Analy"cal results

(Marks: 3) GLO1

and GLO 3

Consistently,

independently and

skilfully uses

appropriate data

analysis techniques,

demonstra"ng some

exper"se and

specialised skills.

1.5-1.7

Consistently,

independently and

skilfully uses

appropriate data

analysis techniques,

demonstra"ng good

exper"se and

specialised skills

1.8-2

Proposes an

acceptable crea"ve

solu"ons to exis"ng

and/or new

situa"ons in

professional

prac"ce and/or