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Coca cola code of ethics

12/11/2021 Client: muhammad11 Deadline: 2 Day

Running Head: COURSE PROJECT – COMPANY DESCRIPTION & CSR 1

COCA-COLA COMPANY'S CORPORATE SOCIAL RESPONSIBILITY 13

Contents Introduction 2 Name of the Business 2 Mission statement 3 Legal Ownership 6 Corporate Social Responsibility Strategies 7 Code of Ethics 10 Conclusion 11 References 12

Introduction
Coca Cola is a multimillion-dollar company created and established in the United States of America. The company has a vast history and has an established corporate social responsibility structure that it adheres to. The objective of this report is to highlight the company by expounding on its mission statement. Coca Cola’s legal form of ownership will be reviewed to determine the most appropriate organization of the business for the owners and the scope of Coca Cola’s business endeavors. This report will also extort Coca Cola’s corporate social responsibility strategies as it provides insights into the values and impacts Coca Cola has on the global and local communities that it serves. Finally, Coca Cola’s code of ethics will be quantified in context with any deviations expounded upon.

Name of the Business
The Coca Cola Company is registered in the United States by the Securities and Exchange Commission under the exact name of Coca-Cola Co. (Coca Cola Co, 2019) The Coca Cola Company operates in over 200 countries internationally under the same name and branding though it may offer different products in each market it serves. The original brand carbonated drink was created in 1886 by pharmacist Dr. John S. Pemberton. The beverage rights and name were sold in 1891to an investor who incorporated the company name of Coca-Cola Company in 1892. “Coca-Cola” was trademarked in 1893 with its original cursive design and has retained its original name of the beverage. Throughout the company’s 134 years of operations, Coca Cola Co has retained its original name under which it was originally registered.

The Coca Cola Company is known by a few different names including Coca-Cola, “Coke” and Coca Cola Co. Any and all uses of these name references do apply to the same company that is registered under the name Coca Cola Co. Any references to the term “company” and or “business” will also reference the official company in this report.

Throughout Coca Cola’s history, the company has expanded by acquisitions. In 1946 the company purchased rights to Fanta which was a German company at the time. In 1960 it acquired the Minute Maid Corporation. Other notable acquisitions include Barq’s Root Beer, Inca Kola, Maaza, Thums Up. Limca, Cadbury Schweppes and others (The Editors of Encyclopaedia Britannica, 2020). The company owns or has rights to more than 500 brands of beverages which include sparkling waters, waters, enhanced waters, juices, juice drinks, ready-to-drink (RTD) teas and coffees, as well as energy and sports drinks. So, it’s important to note how expansive Coca Cola’s non-alcoholic beverage market is in relation to the names that are associated with it. (Coca-Cola Company MarketLine Company Profile p. 66)

For the purposes of ensuring that the products reach the customers from different parts of the world, the management of the company has ensured that different branches are opened which increases the market share of the company (Austin, 2019). Today Coca Cola is headquartered in the state of Georgia with the official business address of One Coca Cola Plaza, Atlanta, Georgia 30313. The Coca Cola Company is incorporated in the state of Delaware.

Mission statement
The mission statement of the Coca-Cola Company states: “To refresh the world in mind, body and spirit. To inspire moments of optimism and happiness through our brands and actions. To create value and make a difference”.

As far as refreshing the world in mind, body and spirit are concerned; this has helped in ensuring that quality products are products, therefore, facilitating the refreshment of the people from different parts of the world.

When the products produced by the company are supplied to the customers, it plays an important role in ensuring that the needs of the customers are addressed hence bringing about their refreshment. It is as a result of the mission statement whereby the company has been able to encourage the employees to work towards achieving the goals and the objectives of the company.

Moreover, the mission statement has acted in ensuring that the employees in the company are guided in the manner in which they carry out different tasks. For the purposes of ensuring that the rates of production are made effective, the management of the company has ensured that the workers are encouraged to work based on the mission statement as that will improve the quality of the products produced in a given period of time.

Again, the mission statement of the company is to inspire moments of optimism and happiness through the brands and actions of the company, the company has been in a position to ensure that different brands of products are products, therefore, bringing about the satisfaction of the customers.

The brands brought in the market by the management of the company have helped in bringing about happiness to the majority of the people in different parts of the world. Again, the company has ensured that the employees are motivated to work towards ensuring that value is created hence making a difference in the entire world.

This has been achieved through the different types of products manufactured by the company; therefore, ensuring that the customers in the market are not violated (Chiu, 2019). The creation of value as well as making difference by the company has played significant roles in ensuring that new strategies are brought in place to ensure that the quality of production is enhanced.

The enhancement of the quality of production has helped in ensuring that the customers in the market are provided with quality products hence encouraging them to refer different potential customers to the company’s products.

As a result of the mission statement of the company, the employees have been directed in the right direction, therefore, carrying out the right methods of production. However, the management of the company has been making effective use of the mission statement in ensuring that the right decisions are made for the success of the company.

Moreover, this has enabled the employees in the company to carry out the right operations for the purposes of ensuring that the goals and the objectives of the company are achieved. On the other hand, the company makes use of the mission statement in ensuring that the right planning is carried out. It is through the right planning whereby the available resources are utilized in the best way possible.

Again, the company has ensured that the employees are guided by the mission statement for the purposes of ensuring that the decisions made by the employees as well as the management of the company are guided in the best way possible.

According to researches, the company has been making effective use of the mission statement in ensuring that the consumers are communicated to, therefore, ensuring that their needs are addressed in the shortest time possible.

The ability of the employees to consider the mission statement has helped in ensuring that the company is connected with the customers. It is through the connection of the company with the customers whereby the needs of the customers are realized and the right measures put in place to ensure that the quality of the products produced by the company is high.

Finally, the management of the company has been using the mission statement for the purposes of ensuring that it differentiates itself from the competition in the market. However, this has enabled the company to increase its market share, therefore, working towards meeting the set goals and objectives.

The differentiation of the company from the competitors has played significant roles in ensuring that the numbers of sales made within a given period of time are increased therefore contributing to the success of the company (Greenhalgh, 2019).

Legal Ownership
The Legal Ownership of the Coca-Cola Company is the thousands of shareholders who have come together for the purposes of ensuring that the company is run in the best way possible. The coming together of the investors and the stakeholders has helped in ensuring that the processes carried out in the company are funded in an effective manner, therefore, contributing to the success of the company.

The largest shareholder of the Coca-Cola Company is Warren Buffett who is an American businessman. The businessman has invested large amounts of money in the company for the purposes of ensuring that the set goals and objectives are achieved.

Moreover, the company is again owned by different shareholders who have played significant roles in ensuring that different decisions are made in an expected manner. Coca-Cola Company is again a publicly listed Company and therefore the decisions by each of the shareholders are considered in ensuring that the business is run in an effective manner.

There are different shareholders in the entire world who have been able to purchase the shares of the company. The ability of the Coca-Cola Company to have shareholders from different parts of the world has ensured that the cultures of the people from the countries it operates are understood in an effective manner.

About 5% of Coca-Cola Company’s stocks are owned by Warren Buffett and he has 9.38% of the company’s shares. On the other hand, Coca-Cola Company owns companies and brands such as Diet Coke, Coca-Cola Zero, Cial, Dasani, Smartwater, Fanta and sprite.

Through the ownership of the brands by the company, this has made it easy for the company to meet the needs of the customers in the market. The introduction of the different brands of the products in the market has played important roles in ensuring that taste and the preferences of the customers are satisfied.

Corporate Social Responsibility Strategies
Corporate Social Responsibility strategies are strategies that are used in ensuring that profitability is assured through the enhancement of the relationship with eh stakeholders in an organization. “To engage in CSR means that, in the ordinary course of business, a company is operating in ways that enhance society and the environment, instead of contributing negatively to them” (Chen, 2019).

As far as Coca- Cola Company is concerned, the Corporate Social Responsibility strategies used have ensured that the company meets the needs of the stakeholders, therefore, ensuring that the profits made within a given period of time are increased.

The Corporate Social Responsibility strategies used by the company include;

· Sustainable packaging

· Water stewardship and the workplace

· Energy and climate

· The community

· Beverage benefits

· Active healthy living

On matters related to the sustainable packaging, the company has been able to ensure that the packaging is carried out in an effective manner, therefore, ensuring that the products do not bring harm to the users.

The packaging has been carried out in such a way which has helped the customers in the understanding of the ingredients used in the manufacturing of the beverages. On the other hand, water stewardship and workplace are the other Corporate Social Responsibility strategies used by the company for the purposes of ensuring that the profits made within a given period of time are increased.

The workplace safety has been one of the areas considered by the company, therefore, making it easy for the employees to increase their rates of production (Panwar, 2019). The provision of a secure working environment for the employees has helped in ensuring that the workers work without having to experience obstacles in their ability to meet the goals and the objectives of the company.

Moreover, energy and climate are the other Corporate Social Responsibility strategy used by the company for the purposes of ensuring that the goals and the objectives of the company are achieved. The conducive environment to which the management of the company relies on playing important roles in ensuring that the products meet the required standards.

Again, the community is the other Corporate Social Responsibility strategy that has been used for the purposes of ensuring that the right products are produced. The consideration of the community helps in ensuring that the right products are produced which ensures that the tastes and the preferences of the members of the community are met. The Coca Cola company uses a program called 5by20, which focuses on women empowerment by being committed to empower 5 million women entrepreneurs worldwide by 2020.This program allows women to receive the skills needed to “reach financial independence, support their families, and strengthen their communities” (Coca-Cola, Women Empowerment, 2020).

Moreover, the increased profits in the company have been brought about by the beverage benefits which have ensured that the health of the customers. The beverage benefits ensure that the products made by the company bring about health benefits to the consumers. The active healthy living by the company has played important roles in meeting the needs of the customers.

However, the management of the company has ensured that the employees are motivated to implement the Corporate Social Responsibility strategies in an effective manner as that leads to the success of a different company. The effective utilization of the corporate social responsibility strategies helps in ensuring that the rates of production of the company are increased (Ptak, 2019).

The proper utilization of the Corporate Social Responsibility strategies by the company’s employees has again ensured that the sales made by the company are increased, therefore, increasing the sustainability of the business.

Code of Ethics
The Code of Ethics of Coca Cola Company has been used in informing the employees, the directors, officers of the company their ethical obligations and what should be done of the success of the company to be achieved. It is through the Code of Ethics of Coca Cola Company whereby the company has been able to create a safe working environment for the employees as well as the other stakeholders.

The creation of a safe working environment has helped in ensuring that the rates of production of the workers are improved hence meeting the goals and the objectives of the company. The Code of Ethics of Coca Cola Company has again ensured that the rights of the customers are not violated during the provision of the products by the employees.

Moreover, the management of the company has ensured that the prices of the products are standardized for the purposes of ensuring that the customers are not violated by the merchants in the market.

It is through this whereby the company has been able to record high numbers of sales for the last 10 years. The standardization of the prices by the company has again ensured that the business is operated in an effective manner without having to violate the stakeholders.

Moreover, the Code of Ethics of Coca Cola Company has ensured that the ethical behaviors of the employees, customers and the directors are regulated through established basic criteria. As a result, this has helped in ensuring that the cases of misunderstanding in the company are reduced.

Moreover, the Code of Ethics of Coca Cola Company has played significant roles in ensuring that the employees to not engage in activities that are against the policies of the company.

Conclusion
To conclude, the Code of Ethics of Coca Cola Company has enabled the company to share the ethical values with the interested people in the company. As a result, this has enabled the company to operate effectively, therefore, reducing the cases of government interference from the different countries to which the company is set (Szumniak-Samolej, 2019).

For the purposes of ensuring that the company engages in activities that are effective, the management of the company has ensured that the employees who commit offices against the code of ethics of the company are punished. However, this has helped in ensuring that the employees carry out their roles in an effective manner hence meeting the goals and the objectives of the business.

References
Austin, L., & Gaither, B. M. (2019). Redefining fit: Examining CSR company-issue fit in stigmatized industries. Journal of Brand Management, 26(1), 9-20.

Bista, S. (2019). Sustainability in Business (A critique of environmental sustainability practices in Coca-Cola and Unilever).

Budhiraja, K., & Gupta, M. (2019). The Practice of Corporate Social Responsibility in the context of rural development in India. Mmu Journal Of Management Practices, 10(1), 1-7.

Chen, J. (2019, November 27). Corporate Social Responsibilty (CSR). Retrieved from: https://www.investopedia.com/terms/c/corp-social-responsibility.asp

Chiu, H., Fischer, D., & Friedman, H. (2019). Board Diversity in Audit and Finance Committees: A Case Study of Coca-Cola. In Diversity within Diversity Management: Types of Diversity in Organizations (pp. 95-113). Emerald Publishing Limited.

Coca Cola Co. (2019). Retrieve from http://www.sec.gov/edgar.shtml.

Coca-Cola Company MarketLine Company Profile. 8/23/2019, p1-66. 66p. Database: Business Source Complete.

Coca-Cola. (2020, Jan 16). Women Empowerment. Retrieved from Coca-Cola Journey: https://en.coca-colaarabia.com/our-company/women-empowerment

Greenhalgh, S. (2019). Science and Serendipity: Finding Coca-Cola in China. Perspectives in biology and medicine, 62(1), 131-152.

Panwar, S. (2019). Corporate Social Responsibilities and Ethics of Business–Issues and Challenges in India. Global Journal of Management And Business Research.

Ptak, A. (2019). Corporate Social Responsibility in Polish Enterprises. Calitatea, 20(S1), 537.

Szumniak-Samolej, J. (2019). Social Media for Corporate Social Responsibility Strategy Creation and Communication in Poland. In Corporate Social Responsibility in Poland (pp. 273-286). Springer, Cham.

The Editors of Encyclopedia Britannica. (2020, 1 15). The Coca-Cola Company. Retrieved from https://www.britannica.com/topic/The-Coca-Cola-Company

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