Coca cola strategic management report

Strategic Management Second Edition Strategic Management Concepts and Cases Second Edition JEFF DYER ROBERT JENSEN Brigham Young University, Marriott School Brigham Young University, Marriott School PAUL GODFREY DAVID BRYCE Brigham Young University, Marriott School Brigham Young University, Marriott School VICE PRESIDENT & DIRECTOR EDITORIAL DIRECTOR EXECUTIVE EDITOR PROJECT MANAGER PRODUCT DESIGNER SENIOR DEVELOPMENT EDITOR EDITORIAL ASSISTANT MARKET DEVELOPMENT MANAGER SENIOR CONTENT MANAGER SENIOR PRODUCTION EDITORS SENIOR DESIGNER SENIOR PHOTO EDITOR George Hoffman Veronica Visentin Lisé Johnson Jennifer Manias Rebecca Costantini Wendy Ashenberg Ethan Lipson Christopher DeJohn Dorothy Sinclair Suzie Pfister and Valerie Vargas Thomas Nery Billy Ray COVER CREDIT © hxdbzxy This book was set in 9.5/12.5 Source Sans Pro by SPi Global and printed and bound by LSC-Kendallville. The cover was printed by LSC-Kendallville. This book is printed on acid free paper. 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Upon completion of the review period, please return the evaluation copy to Wiley. Return instructions and a free of charge return shipping label are available at www.wiley .com/go/returnlabel. If you have chosen to adopt this textbook for use in your course, please accept this book as your complimentary desk copy. Outside of the United States, please contact your local representative. ISBN: 9781119411697 The inside back cover will contain printing identification and country of origin if omitted from this page. In addition, if the ISBN on the back cover differs from the ISBN on this page, the one on the back cover is correct. Printed in the United States of America 10 9 8 7 6 5 4 3 2 1 About the Authors JEFF DYER (Ph.D., UCLA, 1993) is the Horace Beesley Professor of Strategy at the Marriott School, BYU where he serves as Chair of the Department of Organizational Leadership and Strategy. Before joining BYU, Dr. Dyer was a professor at the University of Pennsylvania’s Wharton School where he maintains an adjunct professor position and continues to teach Executive MBAs. Dr. Dyer has considerable consulting experience, having spent 5 years working as a strategy ­consultant and manager at Bain & Company, where he consulted with such clients as Baxter International, Kraft, ­Maryland National Bank, and First National Stores. Since then he has been a consultant, speaker, or trainer for a variety of companies, including Adobe, AT&T, Cisco, General Electric, General Mills, Gilead Sciences, Harley-Davidson, Hewlett Packard, Intel, Johnson & Johnson, and Sony. Dyer is the only strategy scholar in the world to have published at least six times in the Harvard Business Review and six times in Strategic Management Journal, the top academic journal in the strategy field. In 2012, he was ranked the world’s #1 “most influential” management scholar among scholars who completed their Ph.D.s after 1990. This ranking, published in Academy of Management Perspectives, was based upon an equal weighting of academic citations (academic influence) and non-“.edu” Google searches (business influence). His book, The Innovator’s DNA, is a business best seller and has been published in 13 languages, and his new book, The Innovator’s Method, has already hit top 10 business bestseller lists. PAUL C. GODFREY (Ph.D., Washington, 1994) currently serves as the William and Roceil Low Professor of Business Strategy in the Marriott School of Management at Brigham Young University. Paul teaches classes to BYU undergraduates, as well as MBA and Executive MBA students. He was honored in 2013 with the Marriott School’s Teaching Award, and in 2017 with the school’s research award. His research has appeared in the Academy of Management Review, the Strategic Management Journal, the Journal of Business Ethics, and the Journal of Management Inquiry. He has recently published a book on eliminating poverty with Stanford University Press. He has also co-edited two other books and served as a special issue editor for two academic journals.