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Company cultures that spawn an ethically corrupt or amoral work climate encourage

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Fifth Edition


LINDA KLEBE TREVIÑO Distinguished Professor of Organizational Behavior and Ethics


Smeal College of Business


The Pennsylvania State University


KATHERINE A. NELSON Lecturer


Fox School of Business


Temple University


JOHNWILEY & SONS, INC.


MANAGING BUSINESS ETHICS


Straight Talk About How To Do It Right


E1FFIRS 07/09/2010 Page 2


VP & PUBLISHER George Hoffman


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Library of Congress Cataloging-in-Publication Data


Treviño, Linda Klebe. Managing business ethics : straight talk about how to do it right / Linda Klebe Treviño, Katherine


A. Nelson. – 5th ed.


p. cm.


Includes index. ISBN 978-0-470-34394-4 (pbk.)


1. Business ethics. 2. Business ethics–Case studies. I. Nelson, Katherine A. II. Title.


HF5387.T734 2010


1740.4–dc22 2010020659


Printed in the United States of America


10 9 8 7 6 5 4 3 2 1


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E1FTOC 07/09/2010 Page 3


BRIEF CONTENTS


SECTION I INTRODUCTION


CHAPTER 1 INTRODUCING STRAIGHT TALK ABOUT MANAGING BUSINESS ETHICS: WHERE WE’RE GOING AND WHY 2


SECTION II ETHICS AND THE INDIVIDUAL


CHAPTER 2 DECIDING WHAT’S RIGHT: A PRESCRIPTIVE APPROACH 38


CHAPTER 3 DECIDING WHAT’S RIGHT: A PSYCHOLOGICAL APPROACH 71


CHAPTER 4 ADDRESSING INDIVIDUALS’ COMMON ETHICAL PROBLEMS 111


SECTION III MANAGING ETHICS IN THE ORGANIZATION


CHAPTER 5 ETHICS AS ORGANIZATIONAL CULTURE 150


CHAPTER 6 MANAGING ETHICS AND LEGAL COMPLIANCE 207


CHAPTER 7 MANAGING FOR ETHICAL CONDUCT 255


CHAPTER 8 ETHICAL PROBLEMS OF MANAGERS 292


SECTION IV ORGANIZATIONAL ETHICS AND SOCIAL RESPONSIBILITY


CHAPTER 9 CORPORATE SOCIAL RESPONSIBILITY 322


CHAPTER 10 ETHICAL PROBLEMS OF ORGANIZATIONS 354


CHAPTER 11 MANAGING FOR ETHICS AND SOCIAL RESPONSIBILITY IN A GLOBAL BUSINESS ENVIRONMENT 399


INDEX 449


iii


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CONTENTS


PREFACE XIII


SECTION I


INTRODUCTION


CHAPTER 1 INTRODUCING STRAIGHT TALK ABOUT MANAGING BUSINESS ETHICS: WHERE WE’RE GOING AND WHY 2


Introduction 2


The Financial Disaster of 2008 4


Borrowing Was Cheap 4


Real Estate Became the Investment of Choice 5


Mortgage Originators Peddled ‘‘Liar Loans’’ 5


Banks Securitized the Poison and Spread It Around 6


Those Who Were Supposed to Protect Us Didn’t 7


Moving Beyond Cynicism 9


Can Business Ethics Be Taught 13


Aren’t Bad Apples the Cause of Ethical Problems in Organizations? 13


Shouldn’t Employees Already Know the Difference between Right and Wrong? 15


Aren’t Adults’ Ethics Fully Formed and Unchangeable? 16


This Book is about Managing Ethics in Business 19


Ethics and the Law 20


Why Be Ethical? Why Bother? Who Cares? 21


Individuals Care about Ethics: The Motivation to be Ethical 21


Employees Care about Ethics Employee Attraction and Commitment 23


Managers Care about Ethics 23


Executive Leaders Care about Ethics 24


Industries Care about Ethics 26


Society Cares about Ethics: Business and Social Responsibility 27


The Importance of Trust 27


The Importance of Values 29


How the Book is Structured 30


Conclusion 32


Discussion Questions 32


v


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Exercise: Your Cynicism Quotient 33


Notes 34


SECTION II


ETHICS AND THE INDIVIDUAL


CHAPTER 2 DECIDING WHAT’S RIGHT: A PRESCRIPTIVE APPROACH 38


Introduction 38


Ethical Dilemmas 38


Prescriptive Approaches to Ethical Decision Making in Business 39


Focus on Consequences (Consequentialist Theories) 40


Focus on Duties, Obligations, and Principles (Deontological Theories) 42


Focus on Integrity (Virtue Ethics) 46


Eight Steps to Sound Ethical Decision Making in Business 52


Step One: Gather the Facts 52


Step Two: Define the Ethical Issues 52


Step Three: Identify the Affected Parties (the Stakeholders) 53


Step Four: Identify the Consequences 54


Step Five: Identify the Obligations 56


Step Six: Consider Your Character and Integrity 56


Step Seven: Think Creatively about Potential Actions 57


Step Eight: Check Your Gut 58


Practical Preventive Medicine 58


Doing Your Homework 58


When You’re Asked to Make a Snap Decision 59


Conclusion 61


Discussion Questions 62


Exercise: Clarifying Your Values 63


Case: Pinto Fires 64


Notes 69


CHAPTER 3 DECIDING WHAT’S RIGHT: A PSYCHOLOGICAL APPROACH 71


Introduction 71


Ethical Awareness and Ethical Judgment 71


Individual Differences, Ethical Judgment, and Ethical Behavior 75


Ethical Decision-Making Style 76


Cognitive Moral Development 77


Locus of Control 84


Machiavellianism 85


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Moral Disengagement 86


Facilitators of and Barriers to Good Ethical Judgment 88


Thinking about Fact Gathering 88


Thinking about Consequences 89


Thinking about Integrity 91


Thinking about Your Gut 93


Unconscious Biases 94


Emotions in Ethical Decision Making 95


Toward Ethical Action 97


Revisiting the Pinto Fires Case: Script Processing and Cost-Benefit Analysis 102


Cost-Benefit Analysis 103


Conclusion 105


Exercise: Understanding Cognitive Moral Development 105


Discussion Questions 106


Notes 107


CHAPTER 4 ADDRESSING INDIVIDUALS’ COMMON ETHICAL PROBLEMS 111


Introduction 111


Identifying Your Values—and Voicing Them 112


People Issues 114


Discrimination 115


Harassment, Sexual and Otherwise 119


Conflicts of Interest 122


What Is It? 123


How We Can Think about This Issue 125


Why Is It an Ethical Problem? 126


Costs 126


Customer Confidence Issues 127


What Is It? 127


How We Can Think about This Issue 131


Why Is It an Ethical Problem? 131


Costs 131


Use of Corporate Resources 132


What Is It? 132


How We Can Think about This Issue 136


Why Is It an Ethical Problem? 136


Costs 136


When All Else Fails: Blowing the Whistle 137


When Do You Blow the Whistle? 139


How to Blow the Whistle 140


Conclusion 145


Discussion Questions 145


Notes 147


CONTENTS vii


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SECTION III


MANAGING ETHICS IN THE ORGANIZATION


CHAPTER 5 ETHICS AS ORGANIZATIONAL CULTURE 150


Introduction 150


Organizational Ethics as Culture 151


What Is Culture? 151


Strong versus Weak Cultures 151


How Culture Influences Behavior: Socialization and Internalization 152


Ethical Culture: A Multisystem Framework 153


Alignment of Ethical Culture Systems 154


Ethical Leadership 156


Executive Leaders Create Culture 156


Leaders Maintain or Change Organizational Culture 157


Other Formal Cultural Systems 166


Selection Systems 166


Values and Mission Statements 168


Policies and Codes 169


Orientation and Training Programs 171


Performance Management Systems 172


Organizational Authority Structure 175


Decision-Making Processes 178


Informal Cultural Systems 180


Role Models and Heroes 180


Norms: ‘‘The Way We Do Things around Here’’ 182


Rituals 182


Myths and Stories 183


Language 185


Organizational Climates: Fairness, Benevolence, Self-Interest, Principles 187


Developing and Changing the Ethical Culture 188


How an Ethical Culture Can Become an Unethical Culture 189


Becoming a More Ethical Culture 190


A Cultural Approach to Changing Organizational Ethics 192


Audit of the Ethical Culture 193


A Cultural Systems View 193


A Long-Term View 194


Assumptions about People 194


Diagnosis: The Ethical Culture Audit 194


Ethical Culture Change Intervention 196


The Ethics of Managing Organizational Ethics 198


Conclusion 198


Discussion Questions 198


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Case: Culture Change at Texaco 199


Case: An Unethical Culture in Need of Change: Tap Pharmaceuticals 201


Notes 203


CHAPTER 6 MANAGING ETHICS AND LEGAL COMPLIANCE 207


Introduction 207


Structuring Ethics Management 208


Making Ethics Comprehensive and Holistic 210


Managing Ethics: The Corporate Ethics Office 211


Ethics and Compliance Officers 212


The Ethics Infrastructure 214


The Corporate Ethics Committee 215


Communicating Ethics 215


Basic Communications Principles 216


Evaluating the Current State of Ethics Communications 219


Multiple Communication Channels for Formal Ethics Communication 220


Interactive Approaches to Ethics Communication at USAA 222


Mission or Values Statements 224


Organizational Policy 226


Codes of Conduct 227


Communicating Senior Management Commitment to Ethics 227


Formal and Informal Systems to Resolve Questions and Report Ethical Concerns 235


Using the Reward System to Reinforce the Ethics Message 238


Evaluating the Ethics Program 239


Surveys 240


Values or Compliance Approaches 242


Globalizing An Ethics Program 243


Conclusion 245


Discussion Questions 245


Case: Improving an Ethical Culture at Georgia-Pacific 247


Appendix: How Fines Are Determined under the U.S. Sentencing Guidelines 252


Notes 253


CHAPTER 7 MANAGING FOR ETHICAL CONDUCT 255


Introduction 255


In Business, Ethics Is about Behavior 255


Practical Advice for Managers: Ethical Behavior 256


Our Multiple Ethical Selves 256


The Kenneth Lay Example 257


The Dennis Levine Example 259


Practical Advice for Managers: Multiple Ethical Selves 259


Rewards and Discipline 260


People Do What’s Rewarded and Avoid Doing What’s Punished 260


People Will Go the Extra Mile to Achieve Goals Set by Managers 261


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How Goals Combined with Rewards Can Encourage Unethical Behavior 262


Practical Advice for Managers: Goals, Rewards and Discipline 263


Recognize the Power of Indirect Rewards and Punishments 264


Can Managers Really Reward Ethical Behavior? 266


What about the Role of Discipline? 267


Practical Advice for Managers: Discipline 269


‘‘Everyone’s Doing It’’ 270


People Follow Group Norms 270


Rationalizing Unethical Behavior 270


Pressure to Go Along 271


Practical Advice for Managers: Group Norms 271


People Fulfill Assigned Roles 272


The Zimbardo Prison Experiment 273


Roles at Work 274


Conflicting Roles Can Lead to Unethical Behavior 275


Roles Can Also Support Ethical Behavior 275


Practical Advice for Managers: Roles 276


People Do What They’re Told 276


The Milgram Experiments 277


Obedience to Authority at Work 279


Practical Advice for Managers: Obedience to Authority 279


Responsibility Is Diffused in Organizations 279


‘‘Don’t Worry—We’re Taking Care of Everything’’ 280


Diffusing Responsibility in Groups 280


Diffusing Responsibility by Dividing Responsibility 281


Diffusing Responsibility by Creating Psychological Distance 282


Practical Advice for Managers: Personal Responsibility 283


Conclusion 284


Discussion Questions 285


Case: Sears, Roebuck, and Co.: The Auto Center Scandal 285


Notes 289


CHAPTER 8 ETHICAL PROBLEMS OF MANAGERS 292


Introduction 292


Managers and Employee Engagement 292


Managing the ‘‘Basics’’ 295


Hiring and Work Assignments 295


Performance Evaluation 296


Discipline 299


Terminations 301


Why Are These Ethical Problems? 303


Costs 303


Managing a Diverse Workforce 304


Diversity 305


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Harassment 306


Family and Personal Issues 307


Why Are These Ethical Problems? 309


Costs 309


The Manager as a Lens 310


The Buck Stops with Managers 310


Managers Are Role Models 313


Managing Up and Across 314


Honesty Is Rule One 315


Standards Go Both Ways 315


Conclusion 316


Discussion Questions 317


Notes 318


SECTION IV


ORGANIZATIONAL ETHICS AND SOCIAL RESPONSIBILITY


CHAPTER 9 CORPORATE SOCIAL RESPONSIBILITY 322


Introduction 322


Why Corporate Social Responsibility? 322


Types of Corporate Social Responsibility 329


Economic Responsibilities 329


Legal Responsibilities 330


Ethical Responsibilities 330


Philanthropic Responsibilities 331


Triple Bottom Line and Environmental Sustainability 334


Is Socially Responsible Business Good Business? 337


The Benefit of a Good Reputation 338


Socially Responsible Investors Reward Social Responsibility 338


The Cost of Illegal Conduct 339


The Cost of Government Regulation 340


What the Research Says about Social Responsibility and Firm Performance 343


Being Socially Responsible Because It’s the Right Thing to Do 346


Conclusion 348


Discussion Questions 348


Case: Merck and River Blindness 349


Notes 351


CHAPTER 10 ETHICAL PROBLEMS OF ORGANIZATIONS 354


Introduction 354


Managing Stakeholders 355


CONTENTS xi


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Ethics and Consumers 356


Conflicts of Interest 357


Product Safety 365


Advertising 369


Ethics and Employees 373


Employee Safety 374


Employee Downsizings 378


Ethics and Shareholders 381


Ethics and the Community 386


Why Are These Ethical Issues 388


Costs 388


Conclusion 389


Discussion Questions 389


Notes 394


CHAPTER 11 MANAGING FOR ETHICS AND SOCIAL RESPONSIBILITY IN A GLOBAL ENVIRONMENT 399


Introduction 399


Focus on the Individual Expatriate Manager 400


The Difficulties of Foreign Business Assignments 400


The Need for Structure, Training, and Guidance 400


Foreign Language Proficiency 401


Learning about the Culture 401


Recognizing the Power of Selective Perception 403


Assumption of Behavioral Consistency 404


Assumption of Cultural Homogeneity 404


Assumption of Similarity 405


Ethics-Related Training and Guidance 405


How Different Are Ethical Standards in Different Cultures—Really? 411


Development of Corporate Guidelines and Policies for Global Business Ethics 413


The Organization in a Global Business Environment 417


Deciding to Do Business in a Foreign Country 417


Development of a Transcultural Corporate Ethic 425


Conclusion 429


Discussion Questions 429


Case: Selling Medical Ultrasound Technology in Asia 431


Case: Google Goes to China 434


Appendix: Caux Round Table Principles for Business 440


Notes 444


INDEX 449


xii CONTENTS


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PREFACE WHY DOES THE WORLD NEED ANOTHER BUSINESS ETHICS TEXT?


The popular business press is replete with feature stories describing ethical melt- downs and how those corporate misdeeds have eroded the public trust of business leaders and their organizations. As most of us learned at our parents’ knees, trust and reputation are built over many years and take but an instant to be destroyed. So here we stand at a crossroads. Is it going to be business as usual for business? Or are busi- nesspeople going to commit to regaining the trust of our peers, our families, and our fellow citizens?


In response to this crisis of trust, universities across the country are scrambling to design new courses that incorporate leadership, communication skills, the basics of human resources management, and ethics. That’s why we wrote this book; we want to make the study of ethics relevant to real-life work situations. We want to help businesspeople regain the trust that’s been squandered in the last few years.


This book is different from other business ethics texts in several key ways: First, it was written by an unusual team. Linda Trevi~no is Distinguished Professor of Orga- nizational Behavior and Ethics in the Management and Organization Department of the Smeal College of Business at the Pennsylvania State University. Her prolific re- search on the management of ethical conduct in organizations is published in the field’s best journals and is internationally known and referenced. She has more than 20 years of experience in teaching students and executives in university and non- university settings, and she also has experience as a corporate consultant and speaker on ethics and management issues. Kate Nelson is a full-time faculty member at the Fox School of Business at Temple University in Philadelphia, where she teaches management, business ethics, and human resources to undergraduates. Before joining Temple’s faculty, Kate worked for more than 30 years in strategic organizational communication and human resources at a variety of companies including Citicorp, Merrill Lynch, and Mercer HR Consulting. She also has worked as a consultant spe- cializing in ethics and strategic employee communications and has designed ethics programs for numerous organizations. We think that bringing together this diverse mix of theory and practice makes the book unique.


xiii


E1PREF 07/09/2010 Page 14


Second, the approach of this book is pragmatic, and that approach is a di- rect response to complaints and suggestions we have heard from students, employees, and corporate executives. ‘‘Make it real,’’ they have said. ‘‘Tell us what we need to know to effectively manage people. Take the mystery out of this subject that seems so murky. Get to the point.’’ This book starts with the assumption that ethics in organizations is about human behavior in those organi- zations. We believe that behavior results from a number of factors, many of which can be influenced by managers and the organizations themselves. As a result, this book is organized into sections about individuals, managing in orga- nizational context, and organizations in their broader environment, the ethical dilemmas managers face, and how they might solve them. It also features philo- sophical and psychological factors of decision making, ethical culture, how man- agers can influence employees’ behavior through ethical leadership, what corporations are doing to encourage ethical behavior and corporate social re- sponsibility, and international business ethics.


Third, we have used a different mix of examples than is found in conventional business ethics texts. Most texts focus on high-level, corporate dilemmas: ‘‘Should senior executives be paid at a particular level? Should this industry do business in China? Should American environmental laws apply to American companies operat- ing overseas?’’


Although these are interesting issues, the vast majority of students and employees will never have to face them. However, they will have to hire, man- age, assess performance, discipline, fire, and provide incentives for staff, as well as produce quality products and services and deal effectively and fairly with customers, vendors, and other stakeholders. As a result, although we do feature some classic corporate ethics cases, many of the cases in this book center on the kinds of problems that most people will encounter during the course of their careers. All of the ‘‘hypothetical’’ cases in this text are based on actual incidents that have happened somewhere—it’s the real stuff that goes on every day in offices across the country.


Fourth, this book was developed with the help of students at a number of universities and with guidance from numerous managers and senior executives from various corporations and organizations. We have incorporated the latest re- search on ethics and organizational behavior into this text, and much of the ma- terial that appears within these pages has been tested in both university and corporate settings.


Fifth, we believe this book is easy to use because it is organized to be flexi- ble. It can be used alone to teach an ethics course, or it can be used as a supple- ment to a more conventional, philosophical text. The sections in this book basically stand alone and can be taught in a different sequence than is presented here, and the book also has many cases and vignettes you can use for class dis- cussion. Wiley will create custom versions of the text with selected chapters if requested to do so. To help teach this course, the instructor’s guide provides resources such as outlines, overheads, discussion questions, and additional cases


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for class discussion; it also supplies references to many other resources that can be used to teach the course.


ANOTE TO STUDENTS


This book was written for you. We have listened to your complaints and your wish lists and have tried to pare this complicated subject down to a di- gestible size. The cases that appear in this book all happened to people just like you, who were not as prepared to deal with the dilemmas as you will be after taking this course. Before you get into this book, we have one suggestion: know that regardless of how large an organization you find yourself in, you’re not some little cog in a giant wheel. You have the power to change not only your own behavior and knowledge of ethics but also the behavior and knowl- edge of the people you work with. Use that power: the job you save may be your own.


We also want to suggest that when interviewing for your next job, you try to make sure that you’re joining an organization that values ethics. Are ethics and val- ues described in the firm’s recruiting materials? Do organizational representatives talk about ethics and values during their interviews with you? When you ask about how their organization demonstrates ethics and values, does your interviewer respond enthusiastically, or does he or she look like a deer caught in headlights so you in- stantly know that he or she has never even considered this question before? It’s much easier to get into an ethical organization in the first place than try to get out of an unethical one later on.


ACKNOWLEDGMENTS


It takes a lot of work by a lot of people to make a project like this come to- gether. We’ll begin with some joint thank-yous. Then, because this process has been so meaningful for each of us, we will separately share our more personal thanks.


We both offer our heartfelt appreciation to current and former executives who helped us with this and previous editions, in particular, Larry Axline, Jef- frey Braun, Jacquelyn Brevard, Earnie Broughton, Steve Church, Frank Daly, Srinivas Dixit, Ray Dravesky, Kent Druyvesteyn, Dennis Jorgensen, John O’Byrne, Joe Paterno, Robert Paul, Jo Pease, Shirley Peterson, Vin Sarni, Carl Skooglund, Nan Stout, Phil Tenney, and George Wratney. All shared their valu- able time and advice, some of them on multiple occasions. Their wisdom can be found throughout this book, but especially in Chapter 6. They helped bring the subject of managing business ethics to life.


We also wish to thank Gary Weaver (University of Delaware) for being our philosophy adviser for the first edition, and Dennis Gioia (Penn State faculty member and dear friend) for sharing his Pinto fire case and especially his reflections.


PREFACE xv


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John Wiley & Sons, Inc. is a fine publisher with a superb team. These people encouraged, nudged, nudged, and nudged again. We have many Wiley people to thank for helping to make this book a success.


The book’s past and present reviewers also contributed significantly to making this a better book, and we thank them as well. We also thank our students and partic- ularly Penn State undergraduate, MBA, and Executive MBA students who provide us with excellent feedback and advice semester after semester.


SPECIAL ACKNOWLEDGMENTS—FROM LINDA K. TREVIIÑO


I have always wondered what makes people do especially good and bad things. As the child of Holocaust survivors, I have a unique perspective on and curios- ity about such issues. My parents and their families escaped Nazi Germany be- fore Hitler began killing Jews en masse, but not before my maternal grandfather was severely beaten and not before my fraternal grandfather was taken to a con- centration camp (euphemistically referred to as a work camp at the time). My father’s family received papers allowing them to emigrate from Germany to the United States shortly before the war began (in spring 1939), allowing my grand- father to be released from the camp where he was being held. Both families landed in New York, where they survived through sheer grit, perseverance, and belief in the American dream. Although my family never dwelled on their expe- riences in Germany, I grew up with a special sensitivity and concern for equality and fair treatment. I traveled to Germany with my dad and brother about 30 years ago. We visited the tiny towns where Mom and Dad were born and met some wonderful German people who had helped them or at least tried to. I walked through a German village holding hands with the elderly woman who had been my maternal grandmother’s best friend and who urged the family to leave Germany because she anticipated the worst. I met another elderly woman who had cared for my father and aunt when they were children and who tried to take care of their home when they were forced to leave everything behind. These were special people, and the opportunity to connect with them holds a special place in my heart. So my family and background influenced me in ways I can’t fully grasp with my mind but in ways that I feel in my soul. And I know that my quest to understand what makes people do good and bad things has something to do with that influence.


Many special people have helped along the path that brought me to the writing of this book. I’ll begin by thanking my mentors in the doctoral program at Texas A&M University’s management department. Many thanks to Stuart Youngblood (now at Texas Christian University), Don Hellriegel, Richard Woodman, Dick Daft (now at Vanderbilt University), and Mary Zey, who encouraged my early theorizing and re- search in business ethics. They told me to go with my gut and to do what was impor- tant, and they supported my every step. My exceptional colleagues in the


xvi PREFACE


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Management and Organizational Department at Penn State have also been supportive all along the way. They have read my papers and challenged me to think harder and make my work ever better.


My thanks also to the colleagues who have worked with me on ethics-related research over the years and who have been partners in learning about the manage- ment of business ethics: particularly Gail Ball, Michael Brown, Ken Butterfield, James Detert, David Harrison, Laura Hartman, Jennifer Kish Gephart, Don McCabe, Bart Victor, Gary Weaver, and more. This shared learning has contributed to the book in important ways.


Shortly after becoming a faculty member at Penn State, I had the good fortune to meet my friend and coauthor, Kate Nelson. I was intrigued by a brief Wall Street Journal article about Kate’s work at Citibank (you’ll read more about that later). We met and became fast friends, who (believe it or not) loved talking about business ethics. We decided to write an article together, and the rest, as Kate says, is history. Kate brought the real world into this book. She was also willing to tell me when I was getting too academic (not her words exactly). It became clearer and clearer to me that we were supposed to write this book together, and I’m very glad we did. Thanks, Kate!


The article became a book proposal that we first shared with publishers at the Academy of Management meeting in 1992 (almost 20 years ago now). Shortly there- after, Bill Oldsey (formerly publisher at John Wiley & Sons, Inc.) showed up in my office at Penn State. His enthusiasm for the book was immediate and infectious, and he talked us into writing a textbook rather than a trade book. I want to thank Bill for the special part he played.


Over the years, Penn State colleagues, administrators, and donors have contin- ued to support my efforts in the area of business ethics. I am grateful to the Cook family, especially the late Ann Cook, for supporting business ethics at Smeal and the Cook Fellowship that I held for a number of years. My thanks also to Mrs. Mercedes Shoemaker (and her late husband, Albert) for supporting the Shoemaker program in Business Ethics that has brought us wonderful speakers on the topic of business ethics year after year. Finally, I am especially grateful to Dean James Thomas for naming me …


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