I don’t know how to handle this Business question and need guidance.
MGT 240
Case Study Assignment
The Assignment:
Select a company from the back of the textbook, Strategic Management: An Integrated Approach. There are 28 cases to choose from. See the listing on page C-1 (Choose the COMPAQ CASE STUDY STARTING ON PAGE C-67). The cases are in order, starting on page C-15. Perform a competitive analysis of the company. There are eight parts or areas to address as described under “Analyzing a Case Study and Writing a Case Study Analysis,” page C-2.
The eight (8) areas/parts of a case study analysis are as follows (page C-3):
1. The history, development, and growth of the company overtime.
2. The identification of the company’s internal strengths and weaknesses.
3. The nature of the external environment surrounding the company.
4. A “SWOT” analysis.
5. The kind of corporate-level strategy that the company is pursuing.
6. The nature of the company’s business-level strategy.
7. The company’s structure and control systems and how they match its strategy.
8. Recommendations.
Case Study Requirements:
Please include the following:
• Cover page
• Seven (7) pages in length (NOT including cover page or references)
• Reference page
• Double-spaced
• 12 point font
• Times New Roman or equivalent in size font