Running head: Strategic Management 1 Strategic Management Eryn Brown Northwood University 10/3/2020 Strategic Management Strategic Management “What would you do to gain/maintain competitive advantage if it were you in the driver’s seat of this organization?” In case I was at the driver seat of the Ford motor company, I would invest heavily in innovation as a way of gaining a competitive advantage. That is because it will help the organization to offer quality products when compared to its peers. As well, it will lead to a reduction in the cost of production for the firm. In addition to that, it will help the company to make a wide range of products, which will help in capturing a more significant portion of the market. In that way, the company will be able to gain a competitive advantage. As well, I can make an investment in research and development. In that way, I will be able to understand the market that is underserved and also find any existing niche. With that, I can ensure that Ford makes products that answer the needs of the market. Additionally, it will ascertain that innovation in the company is heading in the right direct