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Competitive profile matrix of hershey company

02/05/2021 Client: muhammad11 Deadline: 2 Day

Develop a Competitive Profile Matrix for Hershey Company
Subject
Business Finance

School
Wright State University

Question Description
Develop a Competitive Profile Matrix for Hershey Company

Purpose

Monitoring competitors’ performance and strategies is a key aspect of an external audit. This exercise is designed to give you practice in evaluating the competitive position of organizations in a given industry and assimilating that information in a CPM.

Instructions

Step 1 Turn back to the Cohesion Case and review the section on competitors (p. 30-33). Also view online resources that compare Hershey with Mars and Nestle. Use the sources listed in Table 3-8.

Step 2 Prepare a CPM that includes Hershey, Mars, and Nestle.

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