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Compsis case study solution

08/01/2021 Client: saad24vbs Deadline: 2 Day

CASE ANALYSIS


Read the case study “Compsis at a Crossroads” and answer the following questions.


1. What does Compsis do?


a. What products/services does Compsis provide?


b. How does Compsis make money (who are the customers)?


2. Evaluate strengths, weaknesses, opportunities, and threats (SWOT) of Compsis.


3. Explain 5 reasons for the failure of Compsis in India.


4. Which of the following strategies do you recommend to Compsis decision makers? Provide


convincing arguments for your recommendation.


• Stay in Brazil and expand product lines.


• Expand to other countries with current products/services.


5. Compsis executives are determined to expand their business to a new country. Which of the


following options would you recommend? Provide convincing arguments for your


recommendation.


• A country in Latin America


• United States


6. How should a small Brazilian technology firm consider expanding into new markets?

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