Chapter 2 The Internet, the Web, and Electronic Commerce Computing Essentials 2017
1
Chapter Outline
The Internet and the Web o Internet
ARPANET – Advanced Research Project Agency Network
Launched in 1969 Network infrastructure – connects computers around the world
o World Wide Web Introduced in 1991 Prior to the web the Internet was all text based Web made it possible to include multimedia resources
o First generation of the web, Web 1.0 – focused on linking existing information o Second generation of the web, Web 2.0 – evolved to support more dynamic
content creation and social interaction. Facebook is a Web 2.0 application
o Third generation, the current generation, of the web, Web 3.0 – focuses on computer generated information requiring less human interaction to locate and
to integrate information such as traffic reports and delays.
o Internet and the Web Can get Internet and Web confused, they are not the same thing – Internet is the physical network. Made up of wires, cables, satellites,
and rules for exchanging information between computers connected to
the network. Called being online.
Web – is a multimedia interface to the resources available on the Internet
Chapter 2 The Internet, the Web, and Electronic Commerce Computing Essentials 2017
2
o Uses of the Internet and the Web Communicating-the most popular Internet activity Shopping-one of the fastest growing Internet applications Searching-finding information has never been so convenient Education (e-learning)-you can take classes online in almost any
subject
Entertainment-endless opportunities to find music, movies, games
Internet Access o Internet and the telephone system are very similar in that computers connect to
the internet similar to how a phone to a telephone system
o Providers Most common way is through an ISP – Internet Service Provider.
Already connected to the Internet and provide a path or connection for individuals to access the Internet.
Commercial Internet providers
Provide access through telephone lines, cable, and/or wireless connections
o Some of the best known providers in the US include AT&T, Comcast, Spring, T-Mobile, and Verizon
o Browsers Provide access to web resources
Connects to remote computers, opens and transfers files, displays text images, and multimedia and provides in one tool
an uncomplicated interface to the Internet and web documents
Examples: Apple Safari, Google Chrome, Microsoft Edge, and Mozilla Firefox.
Allow connections to remote computers
Location/address – URL (Uniform Resource Locator)
URL’s have two basic parts; many have additional parts o First-Protocol
Rules for exchanging data between computers http is used for web traffic and is the most
widely used Internet protocol
o Second-Domain name Specific address where the resource is located Top-level domain (TLD) – last part of the
domain name following the dot (.) which
identifies the type of organization. For example
.com indicates a commercial site
Display text and images
Interprets the HTML (Hypertext Markup Language) code from the different documents
Displays document as a web page o Web pages can have hyperlinks that connect to other
documents containing related information
Web pages can also be highly interactive and animated using the following technologies:
o Cascading Style Sheets (CSS) – separate files inserted into an HTML document that control the appearance of
Chapter 2 The Internet, the Web, and Electronic Commerce Computing Essentials 2017
3
web pages and helps to ensure that related web pages
have a consistent presentation.
o JavaScript -- used within HTLM documents to trigger interactive features, such as opening new browser
windows and checking information entered in online
forms.
o AJAX -- advanced use of JavaScript used to create interactive websites that respond quickly.
o Applets -- programs that can be downloaded quickly and run by most browsers, used to present animation,
display graphics, provide interactive games.
Mobile Browsers - special browsers designed to run on portable devices
Web Utilities o Specialized utilities that make using the Internet and the web easier and safer o Some of these utilities are browser-related programs that either become part of
the browser or are executed by the browser
o Plug-ins are programs that are automatically started and operate as a part of browsers. Many websites require one or more plug-ins to fully experience the
content. Widely used plug-ins include:
Acrobat Reader—for viewing and printing a variety of standard forms and other documents; saved in a special format called PDF
Flash Player—for viewing videos, animations, and other media Quick Time from Apple-for playing audio and video files, See Figure
2-6
Windows Media Player from Microsoft—for playing audio, video files and more
o Filters block access to selected sites by parents or organizations o File Transfer Utilities are used to copy files (download) to computers from
specially configured servers or copy files (upload) from computer to another
computer on the Internet. There are three popular types of file transfer
FTP and secure file transfer protocol (SFTP) allow efficient copying of files across the Internet
Web-based file transfer services make use of a web browser to upload and download files
BitTorrent distributes file transfers across many different computers for more efficient downloads
o Internet Security Suite is a collection of utility programs designed to maintain security and privacy when connected to the web. These programs control
spam, protect against computer viruses, provide filters and more
Internet security suites are McAfee’s Internet Security and Symantec’s Norton Internet Security, See Figure 2-11
Communication o The most popular Internet activity o Family, friends, businesses all use electronic communication o E-mail
The transmission of an electronic message over the Internet Basic elements
Header includes the address, subject and attachments
Message
Chapter 2 The Internet, the Web, and Electronic Commerce Computing Essentials 2017
4
Signature
Two basic types of e-mail accounts: o Client-based e-mail systems require a special program
known as an e-mail client to be installed on a computer.
Two of the most widely used e-mail clients are Microsoft’s Outlook and Apple’s Mail.
o Web-based e-mail systems do not require an e-mail program to be installed on a computer. Most ISPs offer
webmail services
o Three free webmail service providers are Google’s Gmail, Microsoft’s Hotmail, and Yahoo!s Yahoo!Mail
E-mail can be a valuable asset to both personal and professional lives, however there are some drawbacks that include:
o Unsolicited and unwanted e-mails, Spam Can contain computer viruses and be dangerous Spam blockers and spam filters identify and
eliminate spam
o Messaging Text messaging, also known as texting, SMS (short messaging service)
Short electronic message typically less than 160 characters using a wireless network to another person who views the
message on a mobile device such as a smartphone.
MMS (Multimedia Messaging Service) allows the sending and receiving images, video and sound
Instant Messaging (IM)
Allows two or more people to contact each other via direct live communication
To use, register with an instant messaging service provider
Specify a list of friends
IM notifies you when your friends are online
Includes video conferencing, file sharing, and remote assistance
Two of the most popular instant messaging services are Facebook Messenger and Google Hangouts
o Social Networking Connecting individuals to one another One of the fastest-growing and most significant Web 2.0 applications Focus is on connecting people and organizations that share a common
interest or activity.
Typically provide a wide array of tools that facilitate meeting, communicating, and sharing.
Three of the best known are:
Facebook o Three basic categories of Facebook users:
Individuals
Create Facebook Profiles which may include photos, lists of personal interests,
contact information, and other personal
information.
Chapter 2 The Internet, the Web, and Electronic Commerce Computing Essentials 2017
5
Profiles available to friends, family members, and others who share a
common interest.
Businesses
Create Facebook Pages to promote products and services
Public figures such as politicians and entertainers
Communities
Create Facebook groups who share a common interest
Facebook groups are organized around topics, events, or ideas
Google+, Google Plus
LinkedIn o Premier business oriented social networking site. o Largest social networking site focusing on business
professionals.
o Provides tools to maintain business contacts, develop extended business networks, research individual
businesses and search for job opportunities
o Blogs, Microblogs, Webcasts, Podcasts, and Wikis These sites help ordinary people communicate across the web
Many individuals create personal websites, called web logs or blogs, to keep in touch with friends and family
o Blog postings are time-stamped and arranged with the newest item first
o Used by individuals, groups and businesses to share information
o Considered a quick publishing method
Microblogs – publishes short sentences that only take a few seconds to write. Twitter is an example of a microblog.
Webcasts and podcasts – deliver media content such as music and movies over the Internet to your computer.
o Webcasts use streaming technology – downloaded during webcast and after a webcast has been completed
there are no files remaining on your computer.
o Typically broadcast live events using webcasts o Podcasts do not use streaming technology – before a
podcast can be run the media files must be downloaded
and saved on a computer.
Wikis - a Web site specially designed to allow visitors to use their browsers to add, edit, or delete the site’s contents
o Wikis support collaborative writing for a community of interested people
o Wikis support collaborative writing o Wikipedia is an example of a wiki o Creating Bblogs and wikis are examples of web
authoring
Chapter 2 The Internet, the Web, and Electronic Commerce Computing Essentials 2017
6
Search Tools o Over twenty billion pages and more are being added to the Internet daily o A number of search services or search providers help users locate the needed
information
Maintain huge databases of the pages on the Internet and Web Special programs called spiders continually look for new information
and update databases
Search Engines
Specialized programs that help locate information on the web and the Internet
Searches for information based on keywords and phrases and after comparing the entry against its database it returns a list of
hits, or sites that contain the keywords
Each search service maintains its own database so hits returned by one search engine will not necessarily be the same hits
returned by another search engine
Specialized search engines
Focus on subject-specific websites
See examples in Figure 2-20 of specialized search engines Content evaluation
Not all information found on the web is accurate
To evaluate accuracy of information on the Web consider these:
o Authority – is the author an expert? o Accuracy – was the information critically reviewed? o Objectivity – is the information factually reported?
Does the author have a personal bias?
o Currency – is the information up to date? Are the site's links operational? If not, the site is most likely not
being actively maintained.
Chapter 2 The Internet, the Web, and Electronic Commerce Computing Essentials 2017
7
Electronic Commerce o Also known as e-commerce o Buying and selling over the Internet o Advantages to the buyer
They can buy things 24/7 They can shop from anywhere
o Advantages to the seller Lower costs Reduced inventory Ship goods directly from warehouse
o Disadvantages Inability to provide goods immediately Can’t “try on” purchases Security issues with online payments
o Business-to-consumer commerce (B2C) Sale of products and services to the general public or end users Fastest growing type of e-commerce Three most widely used B2C applications
Online Banking
Financial trading
Shopping o Amazon.com is one of the most widely used B2C sites
o Consumer-to-Consumer E-commerce (C2C) Individuals selling to individuals Consists of electronic version of the classified ads or Web auctions
Buyers and sellers seldom meet face to face
Popular site is eBay.com, See Figure 2-21 o Business-to-business (B2B)
Sale of a product or service from one business to another. Typically a manufacturer -supplier relationship.
o Security – The two greatest challenges for e-commerce include The development of fast, secure, and reliable payment methods for